Brag House CEO Lavell Juan Malloy Highlights Fintech-Inspired Strategy for Gen Z Engagement on Fintech TV

Rhea-AI Summary

Brag House (NASDAQ: TBH) CEO Lavell Juan Malloy discussed the company’s fintech‑inspired media‑tech strategy on Fintech TV filmed at the NYSE on October 8, 2025. Key themes: a non‑monetary in‑app currency called Brag Bucks plus loyalty BHT tokens that redeem for prizes, gamified stat predictions to boost engagement, and a first‑party data approach aimed at a subscription SaaS product for brands.

Strategic pillars cited include a partnership with Learfield (media rights across ~200 U.S. universities), past event execution with the University of Florida, and a recent $15 million growth capital raise to fund events expansion and accelerate the data insights SaaS roadmap.

Positive

• $15 million growth capital to fund expansion
• Partnership with Learfield covering ~200 universities
• Brag Bucks and BHT tokens designed to boost user engagement
• Proven event execution: Brag Gators Gauntlet at University of Florida

Negative

• None.

Insights

Digital product strategist

Fintech-style engagement, a large Gen Z addressable market, and fresh growth capital support scalable monetization.

Brag House presents a media‑tech model that layers a non‑monetary in‑app currency (Brag Bucks) and loyalty tokens (BHT) atop sports gaming to convert passive viewers into repeat, measurable users. The Learfield partnership offers a clear distribution funnel into college audiences, while the company aims to sell anonymized behavioral signals via a subscription SaaS channel.

Dependencies and risks include execution of the SaaS packaging and data productization, the actual retention lift from the currency/token mechanics, and regulatory limits tied to non‑cash rewards. The claim of being "well‑capitalized" after $15 million in growth capital reduces near‑term funding risk but makes execution the primary determinant of upside.

Watch for concrete signs of traction over the next 12–18 months: user retention and engagement metrics tied to Brag Bucks, revenue growth from media advertising/sponsorships in the Learfield network, and early SaaS subscription deals or pilot contracts. Also monitor any disclosures that quantify anonymized data revenue or margin profiles.

NEW YORK, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) ("Brag House" or the "Company"), the Gen Z engagement platform operating at the intersection of gaming, college sports, and digital media, today highlighted a recent interview with CEO, Lavell Juan Malloy, on Fintech TV, which was filmed live from the New York Stock Exchange.

The full interview is available HERE

In the interview, Malloy detailed the Company’s unique media-tech model, which incorporates a fintech-like layer to drive user stickiness and create a powerful data engine. A central theme was the platform's strategy to transform passive spectators into active participants through its proprietary in-app non-monetary currency and prediction features.

Key points from the interview include:

• Digital Currency and Loyalty Tokens: Malloy explained the function of "Brag Bucks," a non-monetary, risk-free, in-app currency that users earn through engagement. This currency is used for "Brags" stat-based predictions on in-game events. The system is complemented by loyalty tokens, including the Brag House Tokens (BHT), which are redeemable for real physical and virtual prizes, creating a token-based rewards model without the regulatory friction of cash payouts.
• Strategic Focus on the Gen Z Market: The interview underscored the Company’s focus on the Gen Z demographic, which comprises 70 million U.S. consumers with over $360 billion in disposable income. Malloy noted that with nearly 90% of this demographic playing games weekly, Brag House’s platform provides the authentic, community-driven interaction they seek.
• Partnerships and Scalability: The partnership with Learfield, which holds media rights for nearly 200 top U.S. universities, was presented as a core pillar of the Company's growth strategy. This relationship establishes a scalable funnel for user acquisition and opens significant revenue lines through media advertising and sponsorships. The success of previously held "Brag Gators Gauntlet" events with the University of Florida was cited as proof of the model's execution.
• Data as a Strategic Asset: Malloy described Brag House as a "data powerhouse," turning every user interaction into a proprietary, first-party behavioral data asset. The Company’s vision is to monetize this data through a high-margin, subscription-based Software-as-a-Service (SaaS) platform providing brands with actionable insights through anonymized data that protects users’ personally identifiable information (PII).

"We have transformed our balance sheet and are now well-capitalized to execute our vision," said Lavell Juan Malloy, CEO of Brag House. "The recent $15 million in growth capital fully funds our strategic plans. It allows us to aggressively expand our events series across the Learfield network and, more importantly, accelerate the development of our data insights SaaS platform."

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Caution Regarding Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the Risk Factors and in Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our Forms 10-K, 10-Q and other reports filed with the SEC and available at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media Contact
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

FAQ

What did Brag House announce on October 8, 2025 about its strategy (TBH)?

Brag House outlined a fintech‑inspired media‑tech model using Brag Bucks and BHT tokens to drive engagement and first‑party data monetization.

How much growth capital did Brag House (TBH) raise and what is it for?

The company said it secured $15 million in growth capital to expand events across the Learfield network and accelerate its data insights SaaS platform.

What is the scope of Brag House’s Learfield partnership mentioned on Fintech TV?

The partnership covers media rights for roughly 200 top U.S. universities, creating a scalable user acquisition and sponsorship channel.

How does Brag House’s in‑app currency work for users (TBH)?

Users earn non‑monetary Brag Bucks through engagement to make stat‑based predictions; loyalty BHT tokens are redeemable for physical and virtual prizes.

What commercial path did Brag House describe for monetizing user data (TBH)?

The company aims to offer anonymized, first‑party behavioral data via a subscription SaaS product to brands for high‑margin insights.