Brag House Partners with Florida Gators® Athletics and Learfield’s Florida Gators® Sports Properties on “Brag Gators® Gauntlet: Football Edition”

Rhea-AI Summary

Brag House (NASDAQ: TBH) announced the Brag Gators® Gauntlet: Football Edition, a single-day Call of Duty: Warzone tournament held Dec 18, 2025, 3:00–7:00 PM EST, in partnership with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties.

The event features student-athlete cash prizes of $3,000, spectator prizes up to $3,500 including over $2,000 in redeemable Dogecoin, live streaming on the Brag House platform and Twitch, and plans to expand the Gauntlet to more campuses in 2026.

Positive

• Partnership with Florida Gators and Learfield announced (Dec 16, 2025)
• $3,000 cash prize pool for student-athletes
• $3,500 spectator prize pool including >$2,000 Dogecoin integration
• Expansion of Gauntlet planned across campuses in 2026

Negative

• Event creates immediate cash/crypto outflow of at least $6,500 in prizes

Key Figures

Total prizes (headline) more than $6,000 Combined cash and Dogecoin-redeemable prizes across the event

Main tournament prizes $4,000 Total prizes for Brag Gators Gauntlet: Football Edition competition

Cash prize pool $3,000 Cash prizes for student-athlete competitors based on performance metrics

Spectator prizes $3,500 Maximum prize pool available to spectators

Dogecoin portion over $2,000 Part of spectator prizes redeemable in Dogecoin

Tournament window 3:00–7:00 PM EST Single-day Call of Duty: Warzone event duration on Dec 18, 2025

Market Reality Check

$0.4650 Last Close

Volume Volume 151,644 is about 0.33x the 20-day average 455,592, indicating muted pre‑news activity. low

Technical Shares at $0.6823 are trading below the 200-day MA of $1.45 and 93.18% under the 52-week high.

Peers on Argus 1 Up

Sector peers show mixed moves, with names like GIGM and BHAT up and others such as MSGM and GXAI down. No clear sector-wide trend aligns with TBH’s pre-news trading.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Merger valuation	Positive	+1.0%	Filed S-4 and fairness opinion valuing House of Doge merger at ~$1.09B.
Nov 20	Crypto product launch	Positive	-9.6%	Celebrated launch of 21Shares 2x Long Dogecoin ETF (TXXD) on Nasdaq.
Nov 12	Strategy interview	Positive	+6.4%	CEO outlined "Culture to Capital" post‑merger strategy in Impact Magazine.
Nov 03	Merger announcement	Positive	-12.5%	Announced definitive merger to build Dogecoin-focused financial infrastructure firm.
Oct 30	Sports sponsorship	Positive	+3.5%	Confirmed Triestina sponsorship placing Dogecoin as primary kit and stadium mark.

Pattern Detected

Strategic crypto/merger and partnership news has produced mixed reactions, with both sharp gains and double-digit declines around Dogecoin- and House of Doge-related announcements.

Recent Company History

Over the last few months, Brag House has focused on building a Dogecoin-centered financial and media ecosystem with House of Doge, highlighted by a definitive merger on Nov 3, 2025 and a ~$1.09 billion valuation fairness opinion filed on Dec 4, 2025. Other milestones include a Triestina sponsorship featuring Dogecoin branding and the launch of a 2x Long Dogecoin ETF with 21Shares. Against this backdrop, the new Florida Gators-branded gaming partnership event extends its Learfield and college sports activation strategy.

Market Pulse Summary

The stock moved -6.9% in the session following this news. A negative reaction despite partnership news fits the mixed pattern seen after other Dogecoin and Learfield announcements, where some seemingly positive catalysts preceded declines. Regulatory filings note limited revenue and going concern disclosures, so the market may prioritize balance sheet and execution risk over branded events. Past behavior shows that strategic updates alone did not always sustain interest, particularly when equity and financing structures remained in focus.

Key Terms

dogecoin financial

"which includes over $2,000 in redeemable Dogecoin."

Dogecoin is a digital cryptocurrency that functions like internet cash and a tradable token; it exists only electronically and is exchanged on crypto platforms. It matters to investors because its price is highly volatile and driven more by market sentiment, social media and broader crypto trends than by traditional business fundamentals, so ownership can produce quick gains or steep losses and meaningfully change a portfolio’s risk and liquidity profile.

on-chain technical

"into a live, on-chain asset they can hold, send, or spend."

On-chain describes actions or data that are recorded directly on a blockchain, a public digital ledger that creates a permanent, time-stamped record of transactions. For investors, on-chain activity provides verifiable evidence of transfers, ownership changes or automated program actions (like contract-driven payments); seeing these entries is like checking a bank statement and helps assess liquidity, settlement finality, fees, and transparency when judging risk and market behavior.

nil regulatory

"creates new NIL opportunities for college athletes by giving them a live"

Nil means zero or none — that a measured item, amount, or occurrence is absent. For investors, seeing “nil” on a report, balance sheet, or regulatory filing is like finding an empty pocket where money or activity was expected: it can reduce expected income, remove a liability, or indicate no exposure to a particular risk, and therefore affects valuation, forecasts, and decision-making.

AI-generated analysis. Not financial advice.

Brag House Merger Partner House of Doge Ignites Brag Gators® Gauntlet: High-Stakes Florida Gators® Warzone Clash Featuring Elite College Rivals Competing for more than $6,000 in Cash and Dogecoin-Redeemable Prizes

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the premier Gen Z engagement platform bridging gaming, college sports, and social interaction, today announced the Brag Gators® Gauntlet: Football Edition, a single-day Call of Duty: Warzone tournament created in partnership with Florida Gators® Athletics and Learfield’s Florida Gators® Sports Properties.

Set for Thursday, December 18, 2025, from 3:00–7:00 PM EST, this special edition of the Gauntlet brings together students from the University of Florida and its biggest rivals to compete for $4,000 in total prizes, elevating bragging rights, and the chance to represent their school on a digital unified platform. Fans can follow the action live with casters, commentary, and interactive engagement as the event streams on the Brag House platform, as well as Twitch.

“This Gauntlet is a prime example of our ‘Culture to Capital’ strategy in action, leveraging the excitement of college bowl season,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “We believe school spirit is the most powerful form of currency on campus, and our partnership with Learfield and Florida Gators Athletics allows us to take that cultural energy and provide the digital rails for students to actively compete, engage, and validate their fandom, rather than just passively watching from the sidelines.”

The Brag Gators® Gauntlet reflects Brag House’s vision to reinvent digital sports entertainment for Gen Z by blending the hype of college athletics with the infrastructure of modern gaming. More than a tournament, the series creates new NIL opportunities for college athletes by giving them a live, creator-forward stage. By showcasing “the gamer behind the jersey,” players are able to expand their reach, deepen fan relationships, and grow their personal brands across digital channels. For universities and brand partners, the Gauntlet pairs athlete-led storytelling with engagement rewards and actionable insights that help measure impact beyond game day.

Tournament and Prize Flow
The tournament will feature student-athletes as competitors participating in the Brag Gators® Gauntlet: Football Edition for $3,000 in cash prizes, awarded based on specific performance metrics. In addition, spectators will have the opportunity to win up to $3,500 in prizes, which includes over $2,000 in redeemable Dogecoin.

The Integration of Dogecoin and Communities
Using Dogecoin as a redemption option will turn the prize pool into a gateway to the broader Dogecoin ecosystem. The aim is to give students a way to move from in-app or platform rewards into a live, on-chain asset they can hold, send, or spend. This ties school pride and tournament success to an active, community-driven digital currency, so that winning a gaming event also becomes a way to join and participate in the Dogecoin community.

This structure will also let brands and universities frame the event as more than a one-off tournament, because once rewards are redeemed in Dogecoin, the value and engagement can persist beyond game day. Students can see their competition results reflected in a digital asset that persists and can be used in other Dogecoin-enabled experiences.

“By putting meaningful prizes available in Dogecoin directly into competitions like the Brag Gators® Gauntlet, we are turning every big play into a moment where culture, competition, and community collide,” said Marco Margiotta, CEO of House of Doge. “When a student wins for their school, they’re not just earning bragging rights — they’re tapping into the broader Dogecoin community in real time, joining a movement where fans, gamers, and holders all share in the same upside well beyond game day.”

“We are building the infrastructure where fandom translates into real value for brands,” said Malloy. “We’re not just hosting tournaments; we’re creating a closed-loop economy of engagement. This is where athletes connect with fans, universities activate their communities, and students turn their social influence into tangible rewards. It is the blueprint for how we modernize the college sports experience.”

The tournament is open and free to participate to all current students from the following universities: Auburn University, Clemson University, Florida State University, Georgia Tech, Louisiana State University, Mississippi State University, University of Alabama, University of Arkansas, University of Central Florida, University of Florida, University of Georgia, University of Kentucky, University of Miami, University of Mississippi, University of Missouri, University of Oklahoma, University of South Carolina, University of South Florida, University of Tennessee, University of Texas at Austin, Texas A&M University, and Vanderbilt University.

Brag House and Learfield plan to expand the Gauntlet to additional campuses in 2026, building a lasting, fan-powered digital layer across college athletics.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the necessary infrastructure to integrate Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties, including, but not limited to, the execution and prospects of the Brag Gators Gauntlet and Brag House's and Learfield's plan to expand the Brag Gauntlet model. For a full discussion of these risks, please refer to Brag House's SEC filings.

Media Contacts
Brag House Holdings
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

House of Doge
Angela Gorman
Communications Director
Email: angela@houseofdoge.com
Tel: (917) 348-0083

Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations 
ir@thebraghouse.com 

FAQ

When is the Brag Gators Gauntlet: Football Edition (TBH) scheduled?

The tournament is scheduled for Dec 18, 2025 from 3:00–7:00 PM EST.

What prize pools did Brag House (TBH) announce for the Gaunt Gators event?

Brag House announced $3,000 for student-athletes and up to $3,500 for spectators, including over $2,000 redeemable Dogecoin.

Which universities can participate in the Brag Gators Gauntlet (TBH)?

Current students from 23 universities are eligible, including University of Florida, Alabama, Texas at Austin, Georgia, LSU, and others listed.

How will Dogecoin be used in the Brag Gators Gauntlet (TBH)?

Dogecoin is offered as a redemption option so winners can convert platform rewards into a live, on-chain asset.

Where can fans watch the Brag Gators Gauntlet (TBH) live?

The event will stream live on the Brag House platform and on Twitch with casters and interactive engagement.

Will Brag House expand the Gauntlet series beyond this event (TBH)?

Yes, Brag House and Learfield plan to expand the Gauntlet to additional campuses in 2026.