House of Doge - The Official Corporate Arm of the Dogecoin Foundation, and Merger Partner Brag House Holdings Confirm Triestina Sponsorship with Dogecoin as Primary Kit and Stadium Mark
House of Doge and merger partner Brag House Holdings (NASDAQ: TBH) announced a multi-asset sponsorship with U.S. Triestina Calcio 1918 placing Dogecoin as the club’s primary front-of-jersey brand and House of Doge on secondary placements.
The agreement follows House of Doge’s equity acquisition of Triestina and runs for the remainder of the 2025/26 season and the full 2026/27 campaign. Activation includes kit cresting, sleeve and shorts placements, in-stadium LED boards, big-screen promotional videos, and press-area backdrops. The program also supports on-site crypto payments for ticketing, concessions, and merchandise, and the kit reveal will occur after final creative approvals.
House of Doge e il partner di fusione Brag House Holdings (NASDAQ: TBH) hanno annunciato uno sponsor multi-asset con U.S. Triestina Calcio 1918 che vede Dogecoin come marchio principale sulla parte anteriore della divisa e House of Doge in posizioni secondarie.
L'accordo segue l'acquisizione azionaria di Triestina da parte di House of Doge e si estende per il resto della stagione 2025/26 e per l'intera campagna 2026/27. L'attivazione comprende cresting della maglia, posizionamenti su maniche e pantaloncini, tabelloni LED in campo, video promozionali su grande schermo e backdrops nelle aree stampa. Il programma supporta anche pagamenti in crypto in loco per biglietteria, ristorazione e merchandise, e la rivelazione della divisa avverrà dopo l'approvazione finale delle creazioni.
House of Doge y su socio de fusión Brag House Holdings (NASDAQ: TBH) anunciaron un patrocinio mult-activo con U.S. Triestina Calcio 1918 colocando Dogecoin como la marca principal del frente de la camiseta y House of Doge en colocaciones secundarias.
El acuerdo sigue a la adquisición de Triestina por parte de House of Doge y se extiende por el resto de la temporada 2025/26 y toda la campaña 2026/27. La activación incluye crestado del kit, colocaciones en la manga y en los pantalones, pantallas LED en el estadio, vídeos promocionales en gran pantalla y fondos en el área de prensa. El programa también admite pagos con criptomonedas en el lugar para entradas, comida y mercancía, y la revelación del kit ocurrirá tras las aprobaciones finales de las creaciones.
House of Doge 와 합병 파트너 Brag House Holdings (NASDAQ: TBH) 가 미합중국 트리에스티나 칼치오 1918 와 다중 자산 스폰서십을 발표하며 Dogecoin 을 클럽의 주전 앞면 브랜드로, House of Doge 를 보조 배치로 배치합니다.
이 계약은 House of Doge의 Triestina 주식 매수에 이어 남은 2025/26 시즌과 전체 2026/27 캠페인에 걸쳐 진행됩니다. 활성화에는 유니폼 엠블럼 제작, 소매 및 반바지 배치, 경기장 내 LED 보드, 대형 스크린 홍보 영상, 프레스 구역 백드롭이 포함됩니다. 이 프로그램은 매표, 매점 및 상품 판매를 위한 현장에서의 암호화폐 결제도 지원하며, 유니폼 공개는 최종 창작 승인 후에 이루어집니다.
House of Doge et le partenaire de fusion Brag House Holdings (NASDAQ: TBH) ont annoncé un sponsorship multi-actifs avec U.S. Triestina Calcio 1918 plaçant Dogecoin comme marque principale sur le devant du maillot et House of Doge sur des placements secondaires.
L'accord fait suite à l'acquisition en actions de Triestina par House of Doge et se déroulera pour le reste de la saison 2025/26 et l'ensemble de la campagne 2026/27. L'activation comprend le blasonage du maillot, les placements sur les manches et les shorts, des panneaux LED dans le stade, des vidéos promotionnelles sur grand écran et des fonds dans les zones de presse. Le programme prend également en charge les paiements cryptographiques sur place pour les billets, les concessions et la marchandise, et la révélation du maillot aura lieu après les acceptations créatives finales.
House of Doge und der Fusionpartner Brag House Holdings (NASDAQ: TBH) gaben ein Multi-Asset-Sponsoring mit U.S. Triestina Calcio 1918 bekannt, wobei Dogecoin zur primären Front-of-Jersey-Marke des Vereins wird und House of Doge sekundäre Platzierungen erhält.
Die Vereinbarung folgt auf den Eigenkapitalerwerb von Triestina durch House of Doge und gilt für den Rest der Saison 2025/26 sowie die gesamte Kampagne 2026/27. Die Aktivierung umfasst Cresting des Trikots, Platzierungen am Ärmel und an der Hose, LED-Banden im Stadion, Promotion-Videos auf großer Leinwand und Backdrops im Presseraum. Das Programm unterstützt auch Vor-Ort-Kryptowährungszahlungen für Tickets, Verpflegung und Merchandise, und die Enthüllung des Trikots erfolgt nach der endgültigen kreativen Freigabe.
House of Doge و شريك الاندماج Brag House Holdings (NASDAQ: TBH) أعلنوا عن رعاية متعددة الأصول مع U.S. Triestina Calcio 1918 ووضعوا Dogecoin كعلامة الفريق الأساسية في مقدمة القميص وHouse of Doge في مواقع ثانوية.
تأتي الاتفاقية بعد استحواذ House of Doge على Triestina من حيث الأسهم وتستمر حتى بقية موسم 2025/26 وكامل الحملة 2026/27. تتضمن Activation وضع شارة الفريق على القميص، والتوزيع على الأكمام والسراويل، ولوحات LED داخل الملعب، وفيديوهات ترويجية على الشاشات الكبيرة، وخلفيات منطقة الصحافة. كما يدعم البرنامج الدفع بالعملات المشفرة في الموقع لتذاكر ووجبات وميرشاندايز، وسيتم الكشف عن القميص بعد الموافقات الإبداعية النهائية.
- Historic equity acquisition as first crypto company major owner of a pro football club
- Sponsorship term covering remainder of 2025/26 plus full 2026/27 season
- Front-of-jersey placement for Dogecoin on Triestina match kits
- Multi-asset activation including LED boards, big-screen promos, and media backdrops
- On-site crypto payments enabled for ticketing, concessions, and merchandise
- None.
Insights
High-visibility jersey sponsorship with ownership stake broadens brand exposure across match broadcasts and stadium touchpoints.
Placing Dogecoin as the front-of-jersey brand and House of Doge on secondary kit elements ensures repeated visual impressions in photos, broadcasts, and social clips. The arrangement also secures LED, big-screen, and mixed-zone branding, concentrating exposure where fan attention is highest.
Key dependencies include final creative approvals and activation timing for the remainder of the
The deal ties token branding to real-world payments and fan experiences, enabling practical utility pilots at the home stadium.
The announcement explicitly links Dogecoin to ticketing, concessions, and merchandise payment options at the club’s stadium, creating controlled pilots for retail crypto acceptance. The equity acquisition plus sponsorship creates aligned incentives to test payments and promotional tokenized experiences.
Critical risks include execution of payment systems and reporting on uptake; success depends on rollout decisions after creative approvals and during the stated timeline covering the remainder of
NEW YORK and MIAMI, Oct. 30, 2025 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, together with merger partner Brag House Holdings, Inc. (NASDAQ: TBH), and U.S. Triestina Calcio 1918, today announced a multi-asset sponsorship that places Dogecoin front-and-center on the club’s official match jerseys, with House of Doge featured on select secondary placements. The announcement follows House of Doge’s recent equity acquisition of Triestina, which made history as the first cryptocurrency company to become a major owner in a professional football club. The activation begins this season and continues through the 2026/27 campaign.
WHAT FANS WILL SEE
- Front-of-jersey cresting: Dogecoin featured as the main chest branding on Triestina’s official match kits
- Secondary kit placements: House of Doge branding to appear on sleeves and shorts.
- LED boards: Sponsor visibility during home matches on the in-stadium LED boards.
- Promotional videos on the big screen during matchday
- Media backdrops: Sponsor branding on Press Room, Mixed Zone, and Welcome Zone interview backdrops.
The partnership puts Dogecoin and House of Doge on the most visible surfaces in professional football: the kit, big screens, and interview backdrops. Fans see the brands in the stadium and again across highlights and social media.
A NATURAL EXTENSION OF DOGECOIN’S REAL-WORLD UTILITY
For House of Doge, this sponsorship is a direct push to grow recognition of Dogecoin as a practical digital currency. It meets fans where they already engage and shines a light on real-world utility, including crypto payments for ticketing, concessions, and merchandise at their home stadium. The initiative is part of a broader strategy to connect Dogecoin’s global community with traditional sports and entertainment assets through tokenized, real-world applications.
“We want to see real-world utility of Dogecoin while maintaining the spirit of Dogecoin, and Doing Only Good Everyday. We hope this sponsorship will provide the U.S. Triestina Calcio team with the support that might help them see success in the upcoming season,” said Marco Margiotta, CEO of House of Doge. “Dogecoin on the front of a historic club’s kit keeps the brand in every match photo and broadcast. This is about visibility that turns into familiarity and then utility. That familiarity is another step to bringing the acceptance of Dogecoin worldwide.”
“At Brag House, our mission has always been to turn digital engagement into digital ownership,” said Lavell Juan Malloy II, Chairman and CEO of Brag House Holdings. “We first proved that model in college sports by building a national platform where students, brands, and fans could connect through gaming, competition, and school pride. That success became our Cultural Capital Playbook, showing how authentic engagement can drive measurable value and community. Now, through our merger with House of Doge, we’re extending that same playbook globally: linking culture and capital on an international stage. Imagine the day when major college programs, across divisions, take the field with Dogecoin on their jerseys. That’s not just sponsorship, it’s symbolic of a movement where community, technology, and real-world ownership intersect.”
TIMELINE
The agreement covers the remainder of 2025/26 and the full 2026/27 season. The kit reveal and on-pitch debut will follow final creative approvals.
About House of Doge
House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the necessary infrastructure to integrate Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.
About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.
Media Contacts
Brag House Holdings
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com
House of Doge
Angela Gorman
Communications Director
Email: angela@houseofdoge.com
Tel: (917) 348-0083
Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations
ir@thebraghouse.com
Statement Regarding Forward-Looking Information
Information and statements contained in this news release that are not historical facts are "forward-looking information" that involve risks and uncertainties relating, but not limited, to House of Doge’s and Brag House’s current expectations, intentions, plans, and beliefs. Forward-looking information can often be identified by forward-looking words such as "anticipate", "believe", "expect", "goal", "plan", "target", "intend", "estimate", "could", "should", "may" and "will" or the negative of these terms or similar words suggesting future outcomes, or other expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. Examples of forward-looking information in this news release include, without limitation: Dogecoin’s transition into an institutional-grade ecosystem, the expected closing of the merger between House of Doge and Brag House, which is still subject to various closing conditions, House of Doge’s plans for building digital and payments infrastructure for Dogecoin, crypto exchange integration, sports and entertainment, and RWA. These forward-looking statements are based, in part, on assumptions and factors that may change or prove to be incorrect, thus causing actual results, performance or achievements to be materially different from those expressed or implied by forward-looking information.
Readers should be aware that these statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements including, but not limited to, the risk factors discussed in the Risk Factors and in Management's Discussion and Analysis of Financial Condition and Results of Operations sections of Brag House’s Forms 10-K, 10-Q and other reports filed with the SEC and available at www.sec.gov.
Readers are cautioned not to place undue reliance on forward-looking information. By its nature, forward-looking information involves numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and various future events will not occur. House of Doge and Brag House undertakes no obligation to update publicly or otherwise revise any forward-looking information whether as a result of new information, future events or other such factors which affect this information, except as required by law.
FAQ
What did House of Doge and Brag House Holdings announce for Triestina on October 30, 2025 (TBH)?
How long does the Triestina sponsorship by House of Doge and TBH run?
What kit and stadium visibility will Dogecoin and House of Doge receive under the TBH sponsorship?
Will Triestina accept Dogecoin for payments after the TBH sponsorship announcement?
When will Triestina’s Dogecoin kit be revealed and debut on-pitch?
