House of Doge – The Official Corporate Arm of the Dogecoin Foundation – and Merger Partner Brag House Announce New App in Development Called Such

Rhea-AI Summary

House of Doge and merger partner Brag House (NASDAQ: TBH) announced development of a mobile app called Such, expected to launch in the first half of 2026. Such aims to expand Dogecoin utility by enabling users to create self-custodial wallets, buy Dogecoin, and let merchants accept Dogecoin via a new Hustles feature for listing goods and services. Development began in March 2025 with a 20-person team based in Melbourne. A global closed beta waitlist and feature overview are available at www.such.inc.

News Market Reaction – TBH

-14.01%

14 alerts

-14.01% News Effect

-7.8% Trough in 3 hr 30 min

-$1M Valuation Impact

$9M Market Cap

0.9x Rel. Volume

On the day this news was published, TBH declined 14.01%, reflecting a significant negative market reaction. Argus tracked a trough of -7.8% from its starting point during tracking. Our momentum scanner triggered 14 alerts that day, indicating notable trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $9M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Current price: $0.4717 Price change 24h: 2.57% Launch window: First half of 2026 +5 more

8 metrics

Current price $0.4717 Pre-news TBH share price

Price change 24h 2.57% Pre-news daily move

Launch window First half of 2026 Expected Such app launch timing

Development team size 20 people Such app team headquartered in Melbourne

Merger valuation $1.09 billion Proposed merger with House of Doge (S-4 fairness opinion)

Shares to be issued 663 million shares Common shares in proposed House of Doge merger

Dogecoin holders 6.1 million Dogecoin holder base cited in merger announcement

Nasdaq bid minimum $1.00 per share Minimum bid price in Nasdaq Listing Rule 5550(a)(2)

Market Reality Check

Price: $0.2501 Vol: Volume 284,416 is in line...

normal vol

$0.2501 Last Close

Volume Volume 284,416 is in line with 20-day average 289,614 (relative volume 0.98x). normal

Technical Price $0.4717 is trading below the 200-day MA at $0.95, after a 2.57% pre-news gain.

Peers on Argus

TBH gained 2.57% pre-news while peers showed mixed moves: MSGM +3.11%, GIGM +0.3...

TBH gained 2.57% pre-news while peers showed mixed moves: MSGM +3.11%, GIGM +0.34%, GXAI +0.89%, BHAT 0%, SNAL -1.44%. Moves do not indicate a clear sector-wide trend.

Historical Context

5 past events · Latest: Dec 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 16	Esports partnership	Positive	-6.9%	Florida Gators gaming tournament using cash and Dogecoin prizes.
Dec 4	Merger valuation	Positive	+1.0%	S-4 filing and ~$1.09B fairness opinion for HOD merger.
Nov 20	Crypto ETF launch	Positive	-9.6%	Launch of 21Shares 2x Long Dogecoin ETF in partnership.
Nov 12	Strategy spotlight	Positive	+6.4%	Interview detailing Culture to Capital and post‑merger strategy.
Nov 3	Merger announcement	Positive	-12.5%	Definitive merger to form Dogecoin-focused financial infrastructure firm.

Pattern Detected

Recent positive strategic and crypto-related announcements have often been followed by negative price reactions, suggesting a pattern of sell-the-news behavior around TBH’s Dogecoin ecosystem milestones.

Recent Company History

Over the last few months, TBH has focused on building a Dogecoin-centered financial and media platform. The Nov 3, 2025 definitive merger with House of Doge and the Nov 20, 2025 leveraged Dogecoin ETF milestone both tied TBH more tightly to the Dogecoin ecosystem but saw negative next‑day reactions. Subsequent coverage of the post‑merger strategy on Nov 12, 2025 and the Dec 4, 2025 valuation report drew positive price moves. The Dec 16, 2025 Florida Gators gaming partnership extended the brand strategy but again saw weakness, framing today’s app announcement within a volatile reaction history to Dogecoin initiatives.

Market Pulse Summary

The stock dropped -14.0% in the session following this news. A negative reaction despite upbeat mess...

Analysis

The stock dropped -14.0% in the session following this news. A negative reaction despite upbeat messaging around the Such app would fit prior patterns where positive Dogecoin ecosystem news preceded declines, such as the Nov 20, 2025 ETF launch with a -9.63% move. The market may focus on existing regulatory overhangs like the Nasdaq minimum bid notice and large prospective share issuance of about 663 million in the merger, which could weigh on sentiment even when product progress is highlighted.

Key Terms

self-custodial wallet, real-time transaction feed, merchant tools, form s-4, +4 more

8 terms

self-custodial wallet technical

"Self-custodial wallet: A simple, user-friendly wallet experience..."

A self-custodial wallet is a digital account where the individual investor alone holds the secret codes that prove ownership of their cryptocurrencies or digital assets, rather than a bank or exchange holding them. It matters because it gives full control and faster access—like keeping a safe at home instead of a bank vault—but also places sole responsibility for security and recovery on the investor, affecting risk, liquidity and regulatory exposure.

real-time transaction feed technical

"Real-time transaction feed: A live view of transactions..."

A real-time transaction feed is a continuous stream of live records showing trades, order activity and executed prices for securities as they happen, delivered with minimal delay. For investors it matters because watching this feed is like following a live scoreboard or traffic map — it reveals immediate price changes, volume spikes and market sentiment so traders can make faster, better-informed decisions, detect liquidity or risk issues, and spot short-term opportunities.

merchant tools technical

"Merchant Tools (Hustles): A feature built to help merchants..."

Merchant tools are the software and services that help businesses accept payments, manage sales, track inventory, handle refunds, and run day-to-day store operations — think of them as the digital toolbox a shop uses to take payments and keep records. Investors care because these tools drive revenue processing, customer experience, and operational efficiency; wider adoption or improved tools can boost transaction volume, reduce costs, and signal a stronger, more scalable business model for payment processors and retailers alike.

form s-4 regulatory

"filed a Form S-4 on Dec 4, 2025 for a proposed merger..."

A Form S-4 is a legal document that companies file with the government to announce and explain a major business move, such as a merger or acquisition. It provides detailed information to help investors understand how the deal might affect the company's value and future prospects, similar to a detailed blueprint that clarifies the impact of a significant change.

series c convertible preferred stock financial

"created a new Series C Convertible Preferred Stock in connection..."

Series C convertible preferred stock is a class of investment shares issued in a later private financing round that combine safety and upside: they usually pay ahead of ordinary shares if a company pays dividends or is sold, but can be converted into common stock to share in future growth. For investors this acts like a VIP ticket with a safety net—offering priority protection while preserving the option to participate in a successful exit.

rule 144 regulatory

"filed a notice related to the planned sale of company stock under Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

pre-funded warrant financial

"The filing shows a Pre-Funded Warrant was issued on September 5, 2025..."

A pre-funded warrant is a financial instrument that gives the holder the right to buy shares of a company's stock at a set price, with most of the purchase cost already paid upfront. It functions like a nearly fully paid option, allowing investors to secure shares quickly while minimizing the amount of additional money they need to invest later. This helps investors gain ownership rights efficiently, often used to avoid certain regulatory restrictions or to prepare for future stock purchases.

registration rights agreement regulatory

"and a Registration Rights Agreement dated September 1, 2025."

A registration rights agreement is a contract that gives investors the option to have their ownership stakes officially registered with the government, making it easier to sell their shares later. This agreement matters because it provides investors with a clearer path to cash out their investments if they choose, offering more liquidity and confidence in their ability to sell their holdings when desired.

AI-generated analysis. Not financial advice.

Such is Expected to Launch in the First Half of 2026, Creating New Ways to Interact with Dogecoin

NEW YORK and MIAMI, Jan. 20, 2026 (GLOBE NEWSWIRE) -- House of Doge Inc., the official corporate arm of the Dogecoin Foundation, along with Merger Partner Brag House Holdings Inc. (NASDAQ: TBH), are proud to announce the development of a new mobile application titled “Such”, which is expected to launch in the first half of 2026. The Such app will offer Dogecoin users a new and direct way to engage with payments and bring further real world utility to Dogecoin.

The Such app will not only help users create their own wallet and purchase Dogecoin, but also offer a new way to engage with small businesses. Through the “Hustles” feature, users will be able to implement Dogecoin payments and introduce a new transaction channel for their customers.

“I’ve seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days,” said Timothy Stebbing, CTO of House of Doge. “We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible.”

House of Doge is building the Such app to reduce friction on both sides of a Dogecoin transaction: helping holders spend Doge more easily, and helping merchants add Dogecoin as a payment method in a way that is practical for day-to-day commerce. The company believes expanding utility through product infrastructure is a direct driver of long-term Dogecoin adoption and a stronger ecosystem.

The app is being developed by a team of twenty, headquartered in Melbourne, Australia, led by the CTO of House of Doge and Dogecoin Foundation Director, Timothy Stebbing. The team has been designing and developing the mobile app, built on the open source technology developed by the Foundation, creating new ways to interact with Dogecoin and its ecosystem. Development began in March 2025 with an initial launch targeted for the first half of 2026.

“We’re planning to offer more by going beyond another wallet app that lets you buy Dogecoin. We have unique features we’re expecting to release, all with the quality and ease of use through the wealth of experience our development team brings,” CEO of House of Doge, Marco Margiotta said. “We want to see Dogecoin become a widely used global decentralized currency. By building our own solution, we’re able to bring people on that journey together with our many strategic partnerships.”

Lavell Juan Malloy II, CEO of Brag House commented, “The transition from Culture to Capital happens when you give everyday users the tools to turn their social energy into economic value. The Such app represents the next frontier for how communities connect, create, and transact in a digital-first economy. At Brag House, we’ve always believed in amplifying voices and empowerment, and now, through our partnership with House of Doge, that mission expands globally. This gives users the freedom to build, earn, and engage using Dogecoin, not as a concept, but as a real, usable currency. This is more than just innovation; it’s about democratizing access to opportunity for everyone through digital technology. The platform turns our community into an active, functioning economy.”

At launch, Such will include:

• Self-custodial wallet: A simple, user-friendly wallet experience designed to help users manage their Dogecoin with confidence.
• Real-time transaction feed: A live view of transactions so users can track activity and understand where their Doge is moving in real time.
• Merchant Tools (Hustles): A feature built to help merchants and independent sellers list what they offer, connect with customers, and accept Dogecoin as payment.
  

Beyond the launch features announced today, House of Doge is developing additional capabilities intended to give users new ways to use their Dogecoin, with more details to be shared as development progresses.

Go to www.such.inc to get a features overview, keep on top of ongoing updates, and a signup for the global closed beta waitlist.

About House of Doge

House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin ($DOGE) as a widely accepted and decentralized global currency. By investing in the infrastructure needed to bring Dogecoin into everyday commerce, House of Doge is building secure, scalable, and efficient systems for real-world use. From payments and financial products to real-world asset tokenization and cultural partnerships, House of Doge is leading the next era of crypto utility, where Dogecoin goes beyond the meme and fulfills its mission of Doing Only Good Everyday on a global scale.

About Brag House

Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Statement Regarding Forward Looking Information

Information and statements contained in this news release that are not historical facts are “forward-looking information” that involve risks and uncertainties relating, but not limited, to House of Doge’s current expectations, intentions, plans, and beliefs. Forward-looking information can often be identified by forward-looking words such as “anticipate”, “believe”, “expect”, “goal”, “plan”, “target”, “intend”, “estimate”, “could”, “should”, “may” and “will” or the negative of these terms or similar words suggesting future outcomes, or other expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. Examples of forward-looking information in this news release include, without limitation: the launch and timing of launch for the Such app, long-term Dogecoin adoption and Dogecoin becoming a widely used global decentralized currency. These forward-looking statements are based, in part, on assumptions and factors that may change or prove to be incorrect, thus causing actual results, performance or achievements to be materially different from those expressed or implied by forward-looking information.

Readers should be aware that these statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements.

Readers are cautioned not to place undue reliance on forward-looking information. By its nature, forward-looking information involves numerous assumptions, inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predictions, forecasts, projections and various future events will not occur. House of Doge undertakes no obligation to update publicly or otherwise revise any forward-looking information whether as a result of new information, future events or other such factors which affect this information, except as required by law.

Media Contacts
Brag House Holdings
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

House of Doge
Angela Gorman
Communications Director
Email: angela@houseofdoge.com
Tel: (917) 348-0083

Investor Relations Contact
Brag House Holdings
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

FAQ

When will the Such app from House of Doge and Brag House (TBH) launch?

Such is expected to launch in the first half of 2026.

What core features will the Such app include at launch for TBH investors?

At launch Such will include a self-custodial wallet, a real-time transaction feed, and Merchant Tools (Hustles) to list and accept Dogecoin payments.

When did development of the Such app begin and who is building it?

Development began in March 2025 and is being built by a 20-person team headquartered in Melbourne led by Timothy Stebbing.

How will Such help merchants accept Dogecoin according to the announcement?

Such’s Hustles feature is designed to let merchants list offerings, connect with customers, and accept Dogecoin as a practical payment method.

Can users join a beta or learn more about Such before launch?

Yes. Interested users can view features and sign up for the global closed beta waitlist at www.such.inc.