Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola (Nasdaq: TBLA) has secured a new five-year exclusive partnership with E! Online to serve as its mid-article video provider. This collaboration seeks to enhance brand advertising opportunities, tapping into E! Online's extensive audience reach, which engages 1 in 3 U.S. adults monthly. E! Online will also utilize Taboola Feed for personalized content recommendations and is testing Taboola Stories to further engage users. CEO Adam Singolda emphasized the mutual innovation focus in this partnership, projecting exciting prospects for the next five years.
Taboola (Nasdaq: TBLA) reported strong financial results for Q4 and the entire year of 2021, achieving a 38% increase in Gross Profit and exceeding guidance across all financial metrics. For 2022, the company raised its revenue guidance to $1.67 billion and expects a 30.7% Adjusted EBITDA margin. Key achievements included partnerships with McClatchy and Samsung and successful product launches. However, net income fell to $0.6 million in Q4 compared to $2.8 million a year prior, raising some concerns about profitability amidst rising operating expenses.
Taboola (Nasdaq: TBLA) has achieved the Gold Standard 2.0 Certification from IAB UK, affirming its commitment to high standards in brand safety and user experience. This certification validates Taboola's technology in combating ad fraud and ensuring compliance with regulations such as GDPR. Renowned brands like Tesco and McDonald's are now more likely to partner with Taboola, enhancing its reputation in the advertising ecosystem. This development follows Taboola’s ongoing efforts to improve industry standards, including prior Brand Safety Certification by TAG.
Taboola (Nasdaq: TBLA) announced an extension of its partnership with The Associated Press on February 8, 2022. This agreement continues their collaboration that has spanned seven years, during which AP utilized various Taboola products, including Taboola Feed and Taboola Newsroom. These tools have enhanced audience engagement and revenue generation for AP. Both organizations expressed satisfaction with their collaborative growth, emphasizing the importance of quality journalism and advanced AI technology in their operations.
Taboola, known for its recommendation platform, will host its first Investor Day on March 29, 2022, at the Nasdaq MarketSite in New York. The event, starting at 8:30 a.m. ET and concluding around 12:30 p.m. ET, will feature key management figures, including CEO Adam Singolda, discussing the company's vision, market opportunities, and long-term financial goals. Interested analysts and investors are encouraged to register in advance due to limited space. The session will be available live and on-demand through Taboola's website.
Taboola (Nasdaq: TBLA) will announce its fourth quarter 2021 financial results on February 22, 2022, after market close. A conference call to discuss the results and business outlook will be held at 8:30 a.m. ET on February 23, 2022. Taboola, a leader in open web recommendations driven by AI, partners with top digital properties and serves over 500 million daily active users. The company also gained momentum in e-commerce following its recent acquisition of Connexity, enabling over 1 million monthly transactions.
Taboola has launched its new feature, Homepage For You, aimed at enhancing editorial recommendations for publishers like McClatchy and The Independent. This AI-driven tool personalizes homepage content, improving user engagement and increasing click-through rates (CTR) by 30%-50% in beta tests. The initiative is part of Taboola's $100 million annual R&D investment, aiming to help publishers compete with social media. Taboola’s platform currently serves over 9,000 global publishers, facilitating better reader experiences and driving revenue opportunities.
Taboola has renewed its long-term partnership with Siamsport.co.th, Thailand's largest sports website, marking a decade of collaboration. The partnership aims to enhance audience engagement through Taboola's technology, which powers content recommendations and advertisements. Siamsport.co.th will also explore Taboola's e-commerce offerings following its acquisition of Connexity to boost revenue. The CEO of Taboola expressed confidence in the growth potential of this partnership as Siamsport continues to innovate and expand its presence in the e-sports community.
Taboola (Nasdaq: TBLA) has entered into a multiyear agreement with McClatchy, enhancing local media engagement and revenue generation. McClatchy, serving over 65 million unique readers monthly, will implement Taboola products including Taboola Feed for personalized content and advertisements. Additionally, McClatchy is testing Taboola Newsroom and the acquisition of Connexity to enhance audience insights and consumption intent. This partnership aims to strengthen local journalism and community connections.
Taboola (Nasdaq: TBLA) will participate in the 24th Annual Needham Virtual Growth Conference on January 11, 2022. CEO Adam Singolda will engage in a fireside chat at 10:45 a.m. ET. Investors interested in connecting can reach out through their Needham Sales Representative. The event will be available for live streaming and replay on Taboola's investor relations site.
Taboola specializes in AI-driven recommendations across digital platforms, engaging over 500 million daily active users and supporting over 14,000 advertisers, including major brands like Walmart and eBay.