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Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola (Nasdaq: TBLA) reported strong Q3 results for 2021, exceeding guidance across financial metrics. Revenues hit $339 million, up 16.6% year-over-year, with gross profit soaring to $108 million. The company successfully completed the acquisition of Connexity, contributing to growth and enhancing e-commerce capabilities. New partnerships, including deals with LINE Today and NBC Sports, further boosted their presence. For FY 2021, Taboola raised guidance, expecting revenues of $1.363 to $1.367 billion and gross profit growth of 34% to 35%. Adjusted EBITDA reached $39.7 million, slightly down year-over-year.
Taboola (Nasdaq: TBLA) announced that its SmartBid technology now accounts for 85% of total advertiser spend, enhancing campaign performance through AI-driven automation. Launched in 2018, SmartBid uses extensive readership data from over 500 million daily users to optimize bidding strategies. The new SmartBid Dimensions feature improves upon this by incorporating granular metrics such as demographic and contextual data, allowing advertisers to maximize results while minimizing manual input. This development is expected to be a significant step towards refined advertising efficiency.
Taboola (Nasdaq: TBLA) announced it will release its third quarter 2021 financial results on November 9, 2021, after market close. A conference call to discuss these results and the company's outlook is scheduled for November 10, 2021, at 8:30 a.m. ET. Taboola, a leader in content recommendations, connects over 500 million active users daily, engaging with over 14,000 advertisers. The company's AI-driven platform has established partnerships with major digital properties, enhancing user engagement and driving e-commerce transactions, particularly following its acquisition of Connexity.
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Taboola (Nasdaq: TBLA) announced a partnership with LINE Today Hong Kong to enhance content recommendations across LINE's platform, which serves over 188 million active users. This collaboration will utilize Taboola's technology, including the Taboola Feed, aimed at providing personalized news content. The initiative is expected to enhance user engagement and drive monetization opportunities for LINE. Taboola's CEO highlighted the significance of this partnership in broadening LINE's content discovery capabilities, particularly in the APAC region.
Taboola (Nasdaq: TBLA) has announced a new multiyear deal with NBC Sports, making it the exclusive video monetization and content recommendation provider for all NBC Sports digital properties. This partnership enhances their existing seven-year collaboration, introducing mid-article video placements that will help NBC Sports drive revenue and audience engagement. Taboola will also provide its technology offerings, including Taboola Feed, aimed at promoting content and advertising. The agreement aligns with Taboola’s goal to help partners monetize effectively while engaging their audiences.
Taboola (Nasdaq: TBLA) has outlined its strategy to capture a share of the $124 billion total addressable market by enhancing e-commerce solutions for open web publishers and advertisers. Following the acquisition of Connexity on September 1, 2021, Taboola anticipates revenues of $1.698 to $1.748 billion and gross profit of $530 to $550 million in 2022, marking significant growth rates of 36% and 38% respectively. The acquisition is expected to bring $100 million in annual ex-TAC gross profit synergies within four years, positioning Taboola to leverage its vast publisher network for increased e-commerce revenue.
Taboola (Nasdaq: TBLA) has announced a Connexity-Focused Information Session scheduled for September 28, 2021, at 11:00 a.m. ET. This session will outline the company's e-commerce strategy and financial expectations following its acquisition of Connexity. Accessible via the investor relations website, the event aims to highlight Taboola's ongoing commitment to enhancing monetization and user engagement through its AI-driven platform. With over 14,000 advertisers and partnerships with major digital properties, Taboola continues to lead in e-commerce recommendations, facilitating over 1 million transactions monthly.
Taboola has announced a strategic partnership with Xiaomi to integrate Taboola News on over 100 million overseas smartphones. This collaboration aims to enhance user experience by providing personalized content on device lockscreens. Chan Liu, General Manager at Xiaomi, emphasized the importance of delivering relevant content to their diverse customer base. The partnership is expected to create new engagement and revenue opportunities for both companies, leveraging Taboola's extensive publisher network.
Taboola (Nasdaq: TBLA) has earned the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), enhancing its reputation in digital advertising. This certification demonstrates Taboola's commitment to brand safety, assuring over 13,000 advertisers that their ads will appear alongside trustworthy content. Taboola met rigorous standards, including policy transparency and content moderation validation, and has partnered with industry leaders like IAS and MOAT to bolster brand safety efforts. CEO Adam Singolda emphasized the importance of this certification for advertisers' confidence.