Taboola.com Ltd. reports developments in performance advertising technology for advertisers, publishers, original equipment manufacturers and apps across the open web. Its recurring news includes financial results, guidance commentary, share repurchase activity, investor conference participation and product updates for Realize, the company’s advertising platform for performance campaigns beyond search and social.
Company updates also cover AI-driven advertising and publisher tools, including Realize+ and DeeperDive, a generative AI answer engine embedded on publisher websites. Taboola’s announcements frequently reference publisher and OEM relationships, audience and monetization tools, first-party data, specialized algorithms and advertiser outcomes across digital media properties.
Taboola has announced a new native bidding service set to launch by the end of Q1 2022, aimed at expanding its current 14,000 advertiser base to various supply types including display advertising and social networks.
Developed in partnership with Microsoft, this service is expected to enhance revenue growth and provide greater opportunities for advertisers. A new agreement between Taboola and Microsoft extends their partnership through July 2024, reinforcing their collaborative efforts in the open RTB space.
Taboola (Nasdaq: TBLA) announced a 5-year renewal of its exclusive partnership with La Dépêche du Midi Group, enhancing reader engagement and subscription strategies. Since 2019, La Dépêche has utilized Taboola's innovations, including Taboola Feed and Taboola Newsroom, achieving a 28% conversion increase for users. This renewal aims to optimize content personalization and advertising experiences based on reader profiles, generating revenue. Taboola continues to partner with major digital properties, reaching over 500 million daily active users and driving over 1 million monthly e-commerce transactions.
Taboola has announced a landmark 10-year agreement with NDTV Convergence, potentially worth 750 crores (approx. $100 million). This deal allows NDTV to utilize Taboola’s full suite of offerings, enhancing personalized content recommendations and monetization strategies. NDTV aims to meet specific traffic growth targets to achieve the revenue potential outlined in the deal. Taboola, recognized for leveraging AI technology, continues to partner with leading digital properties, enhancing engagement and monetization opportunities for its clients.
Taboola (Nasdaq: TBLA) has announced a multi-year renewal of its partnership with Future, extending their collaboration to over a decade. This new three-year agreement aims to enhance engagement rates, revenue, and audience numbers across Future's extensive media portfolio, which encompasses tech, games, and lifestyle sectors. Taboola's innovative products, including mid-article placements and personalized content feeds, will be utilized to maximize user engagement and monetization opportunities. This partnership signifies a continued commitment to connecting audiences with relevant content.
Taboola (Nasdaq: TBLA) has announced a new multiyear partnership with Getty Images, enhancing access for over 14,000 advertisers to a premium library of stock video content via the Taboola Ads platform. This collaboration builds on a five-year relationship, enabling seamless campaign execution across various formats, reaching over 500 million daily users. CEO Adam Singolda highlighted the importance of providing advertisers with robust video tools, while Getty Images’ VP Nick Unsworth emphasized the role of video in digital engagement. This partnership aims to strengthen advertising outcomes across diverse sectors.
Taboola (Nasdaq: TBLA) announced that its management team will participate in two upcoming investor conferences. The RBC Capital Markets Global Technology, Internet, Media and Telecom Virtual Conference is scheduled for November 16, 2021, featuring a fireside chat with CEO Adam Singolda at 2:40 p.m. ET. The Credit Suisse 25th Annual Technology Conference will take place on December 1, 2021, where both CEO Singolda and CFO Stephen Walker will speak at 1:05 p.m. ET. Interested investors can request meetings through RBC and Credit Suisse.
Taboola (Nasdaq: TBLA) reported strong Q3 results for 2021, exceeding guidance across financial metrics. Revenues hit $339 million, up 16.6% year-over-year, with gross profit soaring to $108 million. The company successfully completed the acquisition of Connexity, contributing to growth and enhancing e-commerce capabilities. New partnerships, including deals with LINE Today and NBC Sports, further boosted their presence. For FY 2021, Taboola raised guidance, expecting revenues of $1.363 to $1.367 billion and gross profit growth of 34% to 35%. Adjusted EBITDA reached $39.7 million, slightly down year-over-year.
Taboola (Nasdaq: TBLA) announced that its SmartBid technology now accounts for 85% of total advertiser spend, enhancing campaign performance through AI-driven automation. Launched in 2018, SmartBid uses extensive readership data from over 500 million daily users to optimize bidding strategies. The new SmartBid Dimensions feature improves upon this by incorporating granular metrics such as demographic and contextual data, allowing advertisers to maximize results while minimizing manual input. This development is expected to be a significant step towards refined advertising efficiency.
Taboola (Nasdaq: TBLA) announced it will release its third quarter 2021 financial results on November 9, 2021, after market close. A conference call to discuss these results and the company's outlook is scheduled for November 10, 2021, at 8:30 a.m. ET. Taboola, a leader in content recommendations, connects over 500 million active users daily, engaging with over 14,000 advertisers. The company's AI-driven platform has established partnerships with major digital properties, enhancing user engagement and driving e-commerce transactions, particularly following its acquisition of Connexity.
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