Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines

Rhea-AI Summary

Taboola (Nasdaq: TBLA) launched an ad platform that opens the monetization engine behind DeeperDive to generative AI companies, including conversational AI, chatbots, and virtual assistants. The platform inserts high-intent ads into AI answers, leveraging Taboola’s advertiser demand, NVIDIA-powered infrastructure, and proprietary intent graph to turn user queries into revenue.

AI-generated analysis. Not financial advice.

News Market Reaction – TBLA

+2.02%

1 alert

+2.02% News Effect

On the day this news was published, TBLA gained 2.02%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

DeeperDive users: more than 7 million users AI-powered answers: tens of millions per month

2 metrics

DeeperDive users more than 7 million users Monthly users for DeeperDive AI answer engine

AI-powered answers tens of millions per month Monthly AI-powered answers generated by DeeperDive

Peers on Argus

TBLA is up 4.22% while key peers show mixed moves: BMBL (+6.34%), EVER (+1.71%),...

TBLA is up 4.22% while key peers show mixed moves: BMBL (+6.34%), EVER (+1.71%), CARS (+0.57%) versus GRPN (-0.46%) and FVRR (-0.30%). This points to a more stock-specific reaction tied to Taboola’s AI monetization news rather than a broad sector rotation.

Previous AI Reports

5 past events · Latest: May 12 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
May 12	AI study results	Positive	+0.6%	Released advertiser study showing strong demand for agentic AI on open web.
Apr 23	AI product launch	Positive	-2.1%	Launched Realize+ agentic AI system and opened platform to Claude Skills.
Apr 14	DeeperDive publisher win	Positive	+0.9%	HuffPost UK selected DeeperDive to power contextual AI answers and ads.
Apr 08	DeeperDive user milestone	Positive	+2.7%	Reported DeeperDive reaching nearly 7M MAUs and 10M+ monthly questions.
Feb 05	DeeperDive deployment	Positive	-2.9%	Reach adopted DeeperDive across major sites to drive contextual answers and ads.

Pattern Detected

AI-tagged news has produced mixed reactions, with an average move of -0.17% and a blend of positive and negative single-day responses.

Recent Company History

Over recent months, Taboola has steadily expanded its AI footprint, especially through DeeperDive and agentic AI tools like Realize+. Prior AI-tagged updates highlighted new publisher wins, growing DeeperDive usage, and advertiser appetite for open-web AI solutions, with single-day moves ranging from about -2.94% to +2.74%. Today’s launch of an ad platform for AI answer engines extends that trajectory by opening Taboola’s monetization stack to third-party AI applications.

Historical Comparison

-0.2% avg move · In the past few months, TBLA issued 5 AI-focused updates with an average move of -0.17%. Today’s AI ...

AI

-0.2%

Average Historical Move AI

In the past few months, TBLA issued 5 AI-focused updates with an average move of -0.17%. Today’s AI monetization launch fits the pattern of strategic AI expansion with historically modest single-day reactions.

AI-tagged news shows a progression from DeeperDive publisher deployments and user milestones to broader agentic AI tools (Realize+) and now opening DeeperDive’s monetization layer to external AI answer engines.

Regulatory & Risk Context

Short Interest: 2.96%

Short Interest

2.96% of shares outstanding

as of 2026-05-29 Days to cover: 1.56

Market Pulse Summary

This announcement extends Taboola’s AI strategy by opening the monetization engine behind DeeperDive...

Analysis

This announcement extends Taboola’s AI strategy by opening the monetization engine behind DeeperDive to external AI answer engines, chatbots, and virtual assistants. It highlights scale of more than 7 million users and tens of millions of AI answers per month, plus NVIDIA-powered infrastructure. In context of prior AI updates and growing publisher adoption, investors may track partner uptake, ad demand flowing through Realize, and any disclosed revenue contribution from these AI-driven channels.

Key Terms

generative ai, conversational ai, chatbots, virtual assistants, +4 more

8 terms

generative ai medical

"one of the fastest-growing generative AI answer engines in the world"

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

conversational ai technical

"such as those offering conversational AI, chatbots and virtual assistants"

Conversational AI is technology that allows computers to understand, process, and respond to human language in a way that feels natural and interactive, similar to chatting with a person. It enables machines to hold conversations, answer questions, and assist with tasks automatically. For investors, it matters because this technology can improve customer service, streamline operations, and create new opportunities across many industries.

chatbots technical

"such as those offering conversational AI, chatbots and virtual assistants"

Chatbots are software programs that hold text or voice conversations with users, using rules or artificial intelligence to answer questions, complete tasks, or guide interactions. For investors, chatbots matter because they can cut customer service costs, boost sales and user engagement, and create data that informs strategy — like adding a virtual employee that can scale quickly but also brings privacy, accuracy, and regulatory risks to monitor.

virtual assistants technical

"such as those offering conversational AI, chatbots and virtual assistants"

Virtual assistants are software tools, often powered by artificial intelligence, that perform tasks like answering customer questions, scheduling, routing requests, or pulling data, acting like a digital employee you can text or talk to. They matter to investors because they can reduce labor costs, speed service, and boost sales or user engagement—like replacing repetitive human work with an automated helper—while also carrying risks around accuracy, privacy, and implementation costs.

large language models technical

"DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph"

Large language models are advanced AI systems trained on vast amounts of text to understand and generate human-like writing, like a very fast reader and writer that learns patterns in words and sentences. They matter to investors because they can change how companies operate—automating customer service, speeding analysis, cutting costs, creating new products—and they introduce risks around accuracy, security and regulation that can affect a firm’s revenue and reputation.

retrieval systems technical

"DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph"

Software tools and processes that search, retrieve and organize stored documents, data and records so users can quickly find specific information. Think of them as a powerful, searchable filing cabinet that pulls up exact reports, filings or messages rather than forcing someone to read everything. For investors they speed research, support compliance and due diligence, and reduce the risk of missed facts that could affect valuation or trading decisions.

accelerated computing technical

"The platform is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference"

Accelerated computing involves using specialized hardware, like graphics processors or other accelerators, to perform certain tasks much faster than traditional computers. This speeds up complex calculations, making processes more efficient and enabling faster decision-making. For investors, it means technological advancements that can improve the performance of data analysis, artificial intelligence, and other demanding applications, potentially leading to better business outcomes and competitive advantages.

intent graph technical

"DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph"

An intent graph is a mapped network of customer actions and signals that shows what people are likely trying to do or buy, built from data such as searches, clicks, purchases and other behavior. For investors, it matters because a richer intent graph helps a company predict demand, target ads or products more accurately, and improve conversion—similar to a roadmap that lets a business find the shortest route from interest to sale, boosting revenue and lowering marketing waste.

AI-generated analysis. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

NEW YORK, June 16, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced it is opening up the monetization engine behind DeeperDive, one of the fastest-growing generative AI answer engines in the world, to generative AI companies, such as those offering conversational AI, chatbots and virtual assistants. With it, these companies can instantly and seamlessly turn user queries into new revenue opportunities.

DeeperDive is a generative AI "Answer Engine" embedded across many of the world’s top publishers that transforms trusted editorial content into an interactive conversational experience, allowing readers to explore stories with greater depth.

DeeperDive also adds a new powerful monetization channel for publishers to capitalize on the growing trend of audiences seeking conversational, AI-driven interactions over traditional content experiences. DeeperDive inserts high-intent ads directly into the AI-powered results page, turning user inquiries into meaningful commercial opportunities. Realize, Taboola’s powerful performance ad platform, is the technology that drives demand from direct relationships with tens of thousands of advertisers to the ads that appear on DeeperDive.

With today’s announcement, and the growing demand of AI companies around the world looking to monetize, generative AI-focused platforms can now capitalize on their own user queries to drive revenue, powered by Taboola’s understanding of user behavior. For example, if a user asks a platform about buying a home, the platform can seamlessly surface a highly relevant mortgage advertisement or other advertisements that are likely to result in a conversion, creating a natural blend of utility and monetization.

DeeperDive combines large language models, retrieval systems, and Taboola's proprietary intent graph to generate tens of millions of AI-powered answers every month for more than 7 million users. The platform is powered by NVIDIA accelerated computing, enabling high-throughput, low-latency inference at scale. This foundation allows Taboola to efficiently serve millions of AI interactions while continuously optimizing answer quality, relevance, and monetization.

“Today’s news is about helping build the economic layer of the AI internet,” said Adam Singolda, CEO at Taboola. “The future of the internet will be increasingly conversational and agentic. While AI companies have made incredible progress building products consumers love, many are still looking for sustainable business models. Consumers won't subscribe to every AI service they use, creating a significant opportunity for advertising and commerce to help fund innovation.”

“DeeperDive has proven that AI experiences can successfully connect users with trusted content and relevant commercial ads. We're now bringing that monetization infrastructure to the broader AI ecosystem, helping AI applications, agents, and LLM-powered services grow while creating value for users, advertisers, and publishers,” continued Singolda.

Taboola will spotlight this news alongside programming that features brand, technology, and publishing executives at Cannes Lions 2026.

About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

Contact
Dave Struzzi
Dave.s@taboola.com

FAQ

What did Taboola (Nasdaq: TBLA) announce about monetizing AI answer engines in June 2026?

Taboola announced it is opening the monetization engine behind its DeeperDive AI answer engine to generative AI companies. According to Taboola, this lets conversational AI, chatbots, and virtual assistants turn user queries into ad-supported revenue using high-intent, contextually relevant ads.

How does Taboola’s DeeperDive ad platform work for AI chatbots and virtual assistants (TBLA)?

The platform embeds high-intent ads directly into AI-generated answer results, matching ads to user queries. According to Taboola, Realize, its performance ad platform, connects tens of thousands of advertisers to these AI experiences to drive monetization opportunities.

What scale has Taboola’s DeeperDive AI answer engine reached as of June 2026?

DeeperDive generates tens of millions of AI-powered answers every month for more than 7 million users. According to Taboola, it combines large language models, retrieval systems, and a proprietary intent graph to support high-throughput, low-latency AI interactions.

How is NVIDIA technology used in Taboola’s DeeperDive AI monetization platform (TBLA)?

NVIDIA accelerated computing powers DeeperDive’s high-throughput, low-latency AI inference at scale. According to Taboola, this infrastructure enables efficient delivery of millions of AI interactions while optimizing answer quality, relevance, and monetization for users, advertisers, and publishers.

How can AI companies generate revenue using Taboola’s new DeeperDive ad platform?

AI companies can monetize user questions by inserting relevant commercial ads into conversational AI answers. According to Taboola, a query about buying a home could surface targeted mortgage or related ads, blending user utility with advertising-driven revenue for the AI platform.

What opportunity does Taboola see for advertising in the AI internet economy (TBLA)?

Taboola views advertising and commerce as key to funding innovation in AI services that users may not subscribe to. According to Taboola’s CEO, the DeeperDive monetization layer helps AI applications, agents, and LLM-powered services build sustainable business models.