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  4. [Form 4] Taboola.com Ltd. Insider Trading Activity

Taboola (NASDAQ: TBLA) exec gifts stock, 50K shares withheld for taxes

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Taboola.com Ltd. (TBLA) reported insider equity movements by Chief People Officer Kristy Sundjaja. She made two bona fide charitable gifts of ordinary shares totaling 6,738 shares on August 14 and 17, 2026, at no consideration, and 50,415 shares were withheld on August 16, 2026 at $4.05 per share to satisfy tax withholding obligations upon vesting of previously awarded RSUs; footnotes state no shares were sold. Footnotes also state her direct holdings include 517,886 ordinary shares plus RSUs of 41,369, 108,335, 257,626, and 508,573 scheduled to vest in equal quarterly installments through 2030, each RSU representing one ordinary share upon vesting and settlement.

Positive

  • None.

Negative

  • None.
Insider Sundjaja Kristy
Role Chief People Officer
Type Security Shares Price Value
Gift Ordinary Shares F1, F3, F4, F5, F6, F7 3,000 $0.00 $0.00
Tax Withholding Ordinary Shares F2 50,415 $4.05 $204K
Gift Ordinary Shares F1 3,738 $0.00 $0.00
Holdings After Transaction: Ordinary Shares — 1,433,789 shares (Direct)
Footnotes (7)
  1. F1. The reported shares were transferred as a bona fide charitable gift. No shares were sold.
  2. F2. These shares were withheld to satisfy tax withholding obligations in connection with the vesting of previously awarded Restricted Share Units ("RSUs"). No shares were sold.
  3. F3. Includes 517,886 ordinary shares.
  4. F4. Includes 41,369 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
  5. F5. Includes 108,335 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
  6. F6. Includes 257,626 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
  7. F7. Includes 508,573 RSUs which shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
Charitable gift on 2026-08-14 3,738 shares Ordinary shares transferred as a bona fide charitable gift at $0.0000 per share
Charitable gift on 2026-08-17 3,000 shares Ordinary shares transferred as a bona fide charitable gift at $0.0000 per share
Shares withheld for taxes 50,415 shares at $4.05 per share Shares withheld to satisfy tax withholding obligations upon vesting of RSUs
Direct ordinary share holdings 517,886 shares Ordinary shares included in the reporting person's direct holdings
RSUs vesting through 2027 41,369 RSUs RSUs vesting in equal quarterly installments through 2027, each for one ordinary share
RSUs vesting through 2028 108,335 RSUs RSUs vesting in equal quarterly installments through 2028, each for one ordinary share
RSUs vesting through 2029 257,626 RSUs RSUs vesting in equal quarterly installments through 2029, each for one ordinary share
RSUs vesting through 2030 508,573 RSUs RSUs vesting in equal quarterly installments through 2030, each for one ordinary share
bona fide charitable gift financial
"The reported shares were transferred as a bona fide charitable gift."
Restricted Share Units ("RSUs") financial
"in connection with the vesting of previously awarded Restricted Share Units ("RSUs")."
tax withholding obligations financial
"withheld to satisfy tax withholding obligations in connection with the vesting"
vesting financial
"RSUs which shall vest in equal quarterly installments through 2027"
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
equal quarterly installments financial
"shall vest in equal quarterly installments through 2030"

FAQ

What insider transactions did TBLA executive Kristy Sundjaja report in this Form 4?
Kristy Sundjaja reported three transactions: two bona fide charitable gifts totaling 6,738 ordinary shares and 50,415 shares withheld to cover tax obligations from RSU vesting. Footnotes clarify these were not open-market sales.

How many Taboola (TBLA) shares were gifted by Kristy Sundjaja?
Kristy Sundjaja gifted 6,738 ordinary shares of Taboola.com Ltd. The gifts occurred on August 14, 2026 (3,738 shares) and August 17, 2026 (3,000 shares), and were described as bona fide charitable gifts with no shares sold.

Why were 50,415 TBLA shares disposed of at $4.05 by Kristy Sundjaja?
50,415 ordinary shares at $4.05 per share were withheld to satisfy tax withholding obligations arising from the vesting of previously granted RSUs. Footnotes specify this was for taxes and that no shares were sold in the market.

What RSU holdings does TBLA executive Kristy Sundjaja have outstanding?
Her reported holdings include RSUs of 41,369 vesting through 2027, 108,335 through 2028, 257,626 through 2029, and 508,573 through 2030. Each RSU represents one ordinary share upon vesting and settlement, subject to continued service.

How many Taboola (TBLA) shares does Kristy Sundjaja directly hold according to this filing?
Footnote disclosure states that her direct position includes 517,886 ordinary shares, in addition to several tranches of unvested RSUs scheduled to vest in equal quarterly installments through between 2027 and 2030, contingent on continued service.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Sundjaja Kristy
(Last)(First)(Middle)
16 MADISON SQ W 7TH FL
(Street)
NEW YORK NEW YORK 10010
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Taboola.com Ltd. [ TBLA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief People Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/14/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Ordinary Shares08/14/2026G3,738(1)D$01,487,204D
Ordinary Shares08/16/2026F50,415(2)D$4.051,436,789D
Ordinary Shares08/17/2026G3,000(1)D$01,433,789(3)(4)(5)(6)(7)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The reported shares were transferred as a bona fide charitable gift. No shares were sold.
2. These shares were withheld to satisfy tax withholding obligations in connection with the vesting of previously awarded Restricted Share Units ("RSUs"). No shares were sold.
3. Includes 517,886 ordinary shares.
4. Includes 41,369 RSUs which shall vest in equal quarterly installments through 2027, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
5. Includes 108,335 RSUs which shall vest in equal quarterly installments through 2028, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
6. Includes 257,626 RSUs which shall vest in equal quarterly installments through 2029, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
7. Includes 508,573 RSUs which shall vest in equal quarterly installments through 2030, subject to the Reporting Person's provision of service to the Issuer on each vesting date. Each RSU represents the right to receive one ordinary share upon vesting and settlement.
Remarks:
/s/ John Ferrantino, Attorney-in-fact08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR