Taboola Announces Expanded Partnership with NBC News, One of the World’s Leading News Organizations, in Programmatic Display Advertising; Advancing Taboola's Vision to Become the "Economic Backbone of the Open Web"
Rhea-AI Summary
Taboola (NASDAQ: TBLA) announced an expanded, long-term partnership with NBC News, under which Taboola’s performance advertising platform Realize will power global programmatic display advertising across NBC News digital properties, including NBCNews.com and TODAY.com.
The agreement marks Taboola’s first major move beyond native advertising, building on more than a decade of collaboration with NBCUniversal News Group. According to Taboola, Realize will give top-tier advertisers and agencies access to performance-based campaigns on NBC News properties, aiming to maximize audience value and support its vision of becoming the “economic backbone of the open web.”
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News Market Reaction – TBLA
In the Aug 19 session, TBLA gained 0.78%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 30 | Partnership announcement | Positive | -1.3% | Expanded Samsung relationship extended recommendations across additional devices and geographic markets. |
| Apr 23 | Partnership expansion | Positive | +2.1% | Expanded Realize access added display inventory across Gannett’s digital properties for performance advertisers. |
| Feb 24 | Partnership agreement | Positive | -1.9% | Three-year LINE agreement integrated Taboola News recommendations and advertisements across global markets. |
| Dec 10 | Partnership renewal | Positive | +1.8% | Future renewed content-recommendation products, extending the collaboration into its twelfth year. |
| Oct 02 | Partnership agreement | Positive | -0.9% | Jounce Media partnership verified Taboola Select inventory excluded made-for-advertising properties. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Comparable partnership announcements produced mixed reactions, with an average 24-hour move of -0.06%.
Key Terms
programmatic display advertising technical
native advertising technical
oems technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Long Term Partnership a Significant Milestone Towards Taboola’s Mission of Empowering Advertisers to Achieve Outcomes Beyond Native, Using Its Technology Platform Realize
NEW YORK, Aug. 19, 2026 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) today announced an expanded partnership with NBC News.
This partnership is the first of its kind for Taboola, which will see its advertising platform Realize power global programmatic display advertising on NBC News digital properties, including NBCNews.com and TODAY.com.
Today’s partnership with NBC News is the first for Taboola that expands beyond native advertising, giving top-tier advertisers and agencies that choose the Realize advertising platform access to run performance-based campaigns on two of the world’s most trusted websites.
NBCUniversal News Group had previously partnered with Taboola for more than ten years to power native advertising and recommendations. This new, long-term partnership further deepens Taboola as a strategic advertising partner across NBC News properties, while also tapping Taboola’s technology, unique data and direct demand to maximize the value of their audiences.
The partnership is a significant milestone in Taboola’s goal of enabling advertisers to achieve outcomes independent of formats or placements across trusted publishers and OEMs, using its performance-advertising technology Realize. Launched last year, Realize has helped thousands of advertisers to reach the right audiences, scale efficiently, drive conversions and meaningful outcomes.
“Our partnership with NBC News represents the future of advertising on the open web,” said Adam Singolda, CEO at Taboola. “The industry has spent years thinking about formats and placements. We think about outcomes. We started by powering native recommendations and today, we're supporting the broader display advertising business.”
“This is a major step toward our vision of becoming the ‘economic backbone of the open web’ for everything outside of search and social. We offer a single platform where advertisers can drive measurable business results across every format and placement, while helping publishers maximize the value of every impression.
As the internet shifts from pageviews to conversations, publishers need a way to participate in that future and not lose users to it. That's why I’m so excited to support NBC News, helping create new opportunities for engagement, monetization and advertiser value,” continued Singolda.
“Taboola is an important partner for NBC News. We’re pleased to expand this long-standing partnership and look forward to growing our relationship in the years ahead,” said Satpal Brainch, Chief Business Officer at NBCUniversal News Group.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Press Contact: Dave Struzzi Dave.s@taboola.com Investor Contact: Aadam Anwar aadam.a@taboola.com