Taboola Partners with LINE, Powering Recommendations and Ads for LINE Plus Globally
Rhea-AI Summary
Taboola (TBLA) has announced an exclusive three-year partnership with LINE, a global ecosystem with nearly 200 million monthly active users. LINE Plus, the company's global business arm, will integrate Taboola News to power recommendations and ads worldwide, marking Taboola as LINE's first third-party news service partner in markets where such services aren't yet available.
The partnership extends the existing relationship between the companies that began in 2021. Taboola News will bring recommendations from Taboola's publisher network directly into mobile carriers and device manufacturers' offerings, including smartphone screens. LINE's ecosystem encompasses messaging, lifestyle, fintech, Web3, e-commerce, gaming, entertainment, and AI services.
Positive
- Secured exclusive 3-year deal with LINE, reaching ~200M monthly active users
- First third-party news service partner for LINE in new markets
- Expands existing relationship from 2021
- Strategic integration into LINE Plus's global operations
Negative
- None.
News Market Reaction
On the day this news was published, TBLA declined 1.89%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
NEW YORK, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new, exclusive three-year deal with LINE, a diverse, global ecosystem that includes a messaging app, lifestyle, fintech, Web3, e-commerce, gaming, entertainment, AI, and more, reaching nearly 200 million monthly active users. This agreement marks Taboola as LINE’s first third-party partner for providing a news service in countries where such a service is not yet available.
Under the new long-term, highly strategic partnership, LINE Plus, LINE’s business arm operating in global markets, will integrate Taboola News to power recommendations and ads globally in new, engaging ways. Taboola News brings recommendations from Taboola’s large publisher network directly into offerings from mobile carriers and device manufacturers, including smartphone screens. Taboola and LINE have an existing relationship and began working together in 2021.
"LINE connects people all over the world, providing them with access to important information and services. News consumption plays a key role in achieving this, as it motivates people to stay informed about the world around them,” said Eunjung Lee, CEO of LINE Plus. “Taboola has been very helpful in enhancing our user recommendations, and their expertise in recommendation technology made it easy for us to choose Taboola News as our first exclusive partner.”
“LINE has built an incredible mobile-first brand that consumers trust,” said Adam Singolda, CEO and Founder of Taboola. “With their massive user base, LINE has become a great place for millions of consumers to communicate, discover news, and engage with content, all around the world. We’re honored that they’re trusting us for ads and couldn’t be more excited to see how Taboola News will blend the open web and use of AI, and bring ultimate advertiser success.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
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FAQ
What is the duration and scope of Taboola's (TBLA) new partnership with LINE?
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