Taboola Partners with Samsung to Power News Recommendations on More Samsung Devices Globally
Taboola has announced an expanded partnership with Samsung to provide news recommendations on Samsung devices globally. The multi-year agreement will see Taboola powering content recommendations on Samsung News, a widely-used news application available on millions of Samsung mobile devices, focusing on markets across Europe and India.
This collaboration builds upon an existing relationship between the two companies, enhancing Samsung users' access to content from Taboola's extensive publisher network. The partnership aims to increase publisher traffic while delivering personalized news recommendations to Samsung device users.
CEO Adam Singolda emphasized the significance of deepening ties with Samsung, highlighting the partnership's focus on delivering relevant and engaging news content while improving mobile user experiences.
Taboola ha annunciato un ampliamento della collaborazione con Samsung per offrire raccomandazioni di notizie sui dispositivi Samsung a livello globale. Il contratto pluriennale prevede che Taboola gestisca i suggerimenti di contenuti su Samsung News, un'app di notizie molto diffusa disponibile su milioni di dispositivi mobili Samsung, con particolare attenzione ai mercati europei e indiani.
Questa collaborazione si basa su un rapporto già esistente tra le due aziende, migliorando l'accesso degli utenti Samsung ai contenuti della vasta rete di editori di Taboola. L'obiettivo è aumentare il traffico verso gli editori e offrire raccomandazioni di notizie personalizzate agli utenti di dispositivi Samsung.
Il CEO Adam Singolda ha sottolineato l'importanza di rafforzare il legame con Samsung, evidenziando come la partnership sia focalizzata sulla fornitura di contenuti di notizie rilevanti e coinvolgenti, migliorando al contempo l'esperienza degli utenti mobili.
Taboola ha anunciado una ampliación de su colaboración con Samsung para ofrecer recomendaciones de noticias en dispositivos Samsung a nivel mundial. El acuerdo plurianual permitirá que Taboola impulse las recomendaciones de contenido en Samsung News, una aplicación de noticias muy popular disponible en millones de dispositivos móviles Samsung, centrada en mercados de Europa e India.
Esta colaboración se basa en una relación previa entre ambas compañías, mejorando el acceso de los usuarios de Samsung a contenidos de la amplia red de editores de Taboola. La asociación busca aumentar el tráfico hacia los editores y ofrecer recomendaciones de noticias personalizadas a los usuarios de dispositivos Samsung.
El CEO Adam Singolda destacó la importancia de profundizar la relación con Samsung, subrayando que la alianza se enfoca en brindar contenido noticioso relevante y atractivo, a la vez que mejora la experiencia de los usuarios móviles.
타불라(Taboola)는 삼성(Samsung)과의 협력을 확대하여 전 세계 삼성 기기에서 뉴스 추천 서비스를 제공한다고 발표했습니다. 이번 다년 계약을 통해 타불라는 수백만 대의 삼성 모바일 기기에서 널리 사용되는 뉴스 애플리케이션인 삼성 뉴스(Samsung News)의 콘텐츠 추천을 지원하며, 유럽과 인도 시장에 중점을 둡니다.
이번 협력은 양사 간 기존 관계를 기반으로 하여, 삼성 사용자들이 타불라의 방대한 퍼블리셔 네트워크에서 제공하는 콘텐츠에 더 쉽게 접근할 수 있도록 합니다. 이 파트너십은 퍼블리셔 트래픽을 증가시키고 삼성 기기 사용자에게 개인화된 뉴스 추천을 제공하는 것을 목표로 합니다.
CEO 아담 싱골다는 삼성과의 관계를 더욱 강화하는 중요성을 강조하며, 이번 파트너십이 관련성 높고 흥미로운 뉴스 콘텐츠 제공과 모바일 사용자 경험 개선에 중점을 두고 있음을 밝혔습니다.
Taboola a annoncé l'élargissement de son partenariat avec Samsung afin de fournir des recommandations d'actualités sur les appareils Samsung à l'échelle mondiale. Cet accord pluriannuel permettra à Taboola d'alimenter les recommandations de contenu sur Samsung News, une application d'actualités largement utilisée disponible sur des millions d'appareils mobiles Samsung, en se concentrant sur les marchés d'Europe et d'Inde.
Cette collaboration s'appuie sur une relation existante entre les deux entreprises, améliorant l'accès des utilisateurs Samsung aux contenus issus du vaste réseau d'éditeurs de Taboola. Le partenariat vise à augmenter le trafic vers les éditeurs tout en offrant des recommandations d'actualités personnalisées aux utilisateurs d'appareils Samsung.
Le PDG Adam Singolda a souligné l'importance de renforcer les liens avec Samsung, mettant en avant l'objectif du partenariat : fournir des contenus d'actualités pertinents et engageants tout en améliorant l'expérience utilisateur mobile.
Taboola hat eine erweiterte Partnerschaft mit Samsung angekündigt, um weltweit Nachrichtenempfehlungen auf Samsung-Geräten bereitzustellen. Die mehrjährige Vereinbarung sieht vor, dass Taboola die Inhaltsvorschläge in Samsung News unterstützt, einer weit verbreiteten Nachrichten-App, die auf Millionen von Samsung-Mobilgeräten verfügbar ist, mit Fokus auf Märkte in Europa und Indien.
Diese Zusammenarbeit baut auf einer bestehenden Beziehung zwischen den beiden Unternehmen auf und verbessert den Zugang der Samsung-Nutzer zu Inhalten aus dem umfangreichen Publisher-Netzwerk von Taboola. Ziel der Partnerschaft ist es, den Traffic für Publisher zu erhöhen und gleichzeitig personalisierte Nachrichtenempfehlungen für Samsung-Geräte bereitzustellen.
CEO Adam Singolda betonte die Bedeutung der Vertiefung der Zusammenarbeit mit Samsung und hob hervor, dass die Partnerschaft darauf abzielt, relevante und ansprechende Nachrichteninhalte zu liefern und gleichzeitig das mobile Nutzererlebnis zu verbessern.
- Multi-year partnership expansion with Samsung, a major global tech company
- Increased distribution reach through Samsung News app on millions of mobile devices
- Geographic expansion into new markets across Europe and India
- Potential for increased publisher traffic and revenue through wider content distribution
- None.
Insights
Taboola's expanded Samsung partnership enhances distribution reach, potentially increasing publisher traffic and ad revenue opportunities across Europe and India.
Taboola's enhanced partnership with Samsung represents a significant distribution expansion for its content recommendation platform. By powering news recommendations on Samsung News across Europe and India, Taboola secures placement on millions of mobile devices through one of the world's largest smartphone manufacturers. This multi-year relationship creates a direct channel to deliver publisher content to Samsung users.
The integration into Samsung's native news application is particularly valuable as it embeds Taboola into users' regular content consumption routines. Unlike standalone applications that require active installation, this implementation makes Taboola's recommendations a default part of the Samsung mobile experience, potentially leading to higher engagement rates.
For publishers in Taboola's network, this partnership creates an additional traffic source from Samsung device users. The focus on news content specifically connects with engaged readers who are likely to consume multiple articles, which aligns with Taboola's core business of driving publisher traffic and monetization.
This agreement follows Taboola's established strategy of embedding its recommendation technology directly into mobile experiences through partnerships with device manufacturers rather than relying solely on website integrations.
Samsung partnership strengthens Taboola's competitive position by securing native placement in a core mobile experience across major international markets.
This expanded Samsung agreement reinforces Taboola's position in the competitive content recommendation landscape. Securing a multi-year agreement with a leading global smartphone manufacturer indicates satisfaction with previous collaboration phases and provides Taboola with stable, long-term access to Samsung's substantial user base.
The geographic focus on Europe and India targets large markets with growing digital content consumption. By integrating directly into Samsung's news application, Taboola becomes part of a core mobile experience rather than an optional add-on, potentially increasing user engagement with their content recommendations.
Device manufacturer partnerships like this create efficient distribution channels for Taboola. The direct integration into Samsung News positions Taboola's technology as a native component of the user experience, which typically delivers higher engagement than requiring users to download separate applications or visit specific websites.
For Taboola, this type of OEM relationship provides predictable access to users and extends the company's strategy of partnering with mobile carriers and device manufacturers to embed its recommendation engine directly into everyday digital experiences.
NEW YORK, April 30, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA) today announced it has reached a new partnership with Samsung to serve news recommendations on Samsung devices and news channels.
Under this new multi-year relationship, Taboola will power news recommendations on Samsung News, the popular news application found on millions of Samsung mobile devices worldwide, in markets across Europe and India.
Today’s news extends on a long-term relationship between Taboola and Samsung and adds even more ways for Samsung device users to connect with content from premium publishers. Taboola continues to bring recommendations from its large publisher network directly into offerings from mobile carriers and device manufacturers, helping publishers to increase reader traffic.
“We are thrilled to partner even closer with Samsung, a name synonymous with quality products and experiences around the world,” said Adam Singolda, CEO at Taboola. “With this deeper partnership, we are giving more of their customers even access to news that is relevant and engaging. Today’s news reflects continued development of our long-term relationship with Samsung–delivering personalized content recommendations for users, driving traffic to publishers and ultimately providing device users with great mobile experiences.”
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Learn more at www.taboola.com and follow @taboola on X.
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Contact Dave Struzzi Dave.s@taboola.com
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