Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year

Rhea-AI Summary

Taboola (TBLA) has renewed its partnership with Future, a global multi-platform media company, extending their collaboration into its 12th year. The agreement involves Future continuing to implement Taboola's recommendation products across its portfolio of specialist media publications, including TechRadar, Marie Claire, Tom's Guide, and PC Gamer.

Future will continue utilizing Taboola Feed for personalized content recommendations and Explore More to increase session depth and user engagement, particularly for visitors from social media and apps. The partnership aims to help Future grow its audience, optimize engagement, and drive revenue across its technology, entertainment, and lifestyle sectors.

Positive

• Extended long-term partnership with major digital publisher Future
• Maintains revenue stream from content recommendations across Future's large media portfolio
• Continued implementation of multiple Taboola products (Feed and Explore More) across Future's platforms

Negative

• None.

NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes Taboola’s relationship with Future into its 12th year.

In the new deal, Future will continue to implement Taboola’s suite of products to help grow its audience, optimise user engagement and drive revenue across its large portfolio spanning multiple sectors including technology, entertainment, and lifestyle. Notable titles include TechRadar, Marie Claire, Tom’s Guide, and PC Gamer among others.

Future will continue to utilise Taboola Feed, which provides readers with personalised multi-format content recommendations to create a more engaging experience. In addition, Future will continue to implement Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.

Eric Harris, Chief Operating Officer at Future said: “We look forward to continuing our partnership with Taboola as we look to reach and engage new and existing audiences with our high-quality, expert content.”

Adam Singolda, Founder and CEO, Taboola said: “Future is home to some of the world’s most well-known, diverse brands including TechRadar, Marie Claire, Tom’s Guide, Cinemablend, and more. We’re honoured to have had their vote of confidence for more than a decade, and we look forward to continuing to provide Future with a holistic approach to audience building and monetization.”

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements

Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

FAQ

What is the duration of Taboola's (TBLA) renewed partnership with Future?

The renewed partnership extends Taboola's relationship with Future into its 12th year.

Which major publications are included in Taboola's (TBLA) deal with Future?

The deal includes major publications such as TechRadar, Marie Claire, Tom's Guide, and PC Gamer.

What Taboola (TBLA) products will Future implement in this partnership?

Future will implement Taboola Feed for personalized content recommendations and Explore More for increasing session depth and user engagement.