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Trulieve Announces Expanded Distribution of Onward and Launch of THC-Infused Energy Drink Upward

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Trulieve Cannabis Corp. (OTCQX: TCNNF) announced the expanded distribution of its Onward beverages and launched Upward, a new THC-infused energy drink line. The company has secured distribution partnerships with Romano Beverage for Illinois and Anheuser-Busch for Northern Florida, making the products available at hundreds of stores including ABC Fine Wine & Spirits and Total Wine & More locations.

The new Upward energy drinks feature various flavors including Lemonade, Peach Nectarine, and Strawberry Tea with 5mg THC, and Pink Lemonade with 10mg THC. These low-calorie beverages combine THC and CBD with energy from green coffee beans and black tea leaves.

["New distribution partnerships with major players Anheuser-Busch and Romano Beverage", "Expansion into hundreds of retail locations across Florida and Illinois", "Product line expansion with new THC-infused energy drinks", "Reported strong customer response to Onward beverages"]

Trulieve Cannabis Corp. (OTCQX: TCNNF) ha annunciato l'espansione della distribuzione delle sue bevande Onward e il lancio di Upward, una nuova linea di energy drink infusi con THC. L'azienda ha stretto accordi di distribuzione con Romano Beverage per l'Illinois e con Anheuser-Busch per il Nord della Florida, rendendo i prodotti disponibili in centinaia di negozi, tra cui ABC Fine Wine & Spirits e Total Wine & More.

I nuovi energy drink Upward sono disponibili in vari gusti, tra cui Lemonade, Peach Nectarine e Strawberry Tea con 5 mg di THC, e Pink Lemonade con 10 mg di THC. Queste bevande a basso contenuto calorico combinano THC e CBD con energia derivata da chicchi di caffè verde e foglie di tè nero.

  • Nuove partnership di distribuzione con importanti aziende come Anheuser-Busch e Romano Beverage
  • Espansione in centinaia di punti vendita in Florida e Illinois
  • Ampliamento della linea di prodotti con nuovi energy drink infusi con THC
  • Riscontro positivo da parte dei clienti per le bevande Onward

Trulieve Cannabis Corp. (OTCQX: TCNNF) anunció la expansión de la distribución de sus bebidas Onward y el lanzamiento de Upward, una nueva línea de bebidas energéticas con infusión de THC. La compañía ha asegurado asociaciones de distribución con Romano Beverage para Illinois y Anheuser-Busch para el norte de Florida, poniendo los productos a disposición en cientos de tiendas, incluidas ABC Fine Wine & Spirits y Total Wine & More.

Las nuevas bebidas energéticas Upward presentan varios sabores, incluyendo Lemonade, Peach Nectarine y Strawberry Tea con 5 mg de THC, y Pink Lemonade con 10 mg de THC. Estas bebidas bajas en calorías combinan THC y CBD con energía proveniente de granos de café verde y hojas de té negro.

  • Nuevas asociaciones de distribución con grandes empresas como Anheuser-Busch y Romano Beverage
  • Expansión a cientos de puntos de venta en Florida e Illinois
  • Ampliación de la línea de productos con nuevas bebidas energéticas infusionadas con THC
  • Respuesta positiva de los clientes a las bebidas Onward

Trulieve Cannabis Corp. (OTCQX: TCNNF)Onward 음료의 유통 확대와 새로운 THC 함유 에너지 음료 라인인 Upward를 출시했다고 발표했습니다. 회사는 일리노이주에 Romano Beverage, 플로리다 북부에 Anheuser-Busch와 유통 파트너십을 체결하여 ABC Fine Wine & Spirits 및 Total Wine & More를 포함한 수백 개 매장에서 제품을 판매하고 있습니다.

새로운 Upward 에너지 음료는 레모네이드, 피치 넥타린, 스트로베리 티(각 5mg THC)와 핑크 레모네이드(10mg THC) 등 다양한 맛으로 제공됩니다. 이 저칼로리 음료들은 THC와 CBD를 녹색 커피 원두와 홍차 잎에서 추출한 에너지와 결합했습니다.

  • Anheuser-Busch 및 Romano Beverage와 같은 주요 업체와의 신규 유통 파트너십
  • 플로리다와 일리노이 전역 수백 개 매장으로의 확장
  • 새로운 THC 함유 에너지 음료로 제품 라인 확장
  • Onward 음료에 대한 고객들의 강한 긍정적 반응 보고

Trulieve Cannabis Corp. (OTCQX: TCNNF) a annoncé l'élargissement de la distribution de ses boissons Onward et le lancement de Upward, une nouvelle gamme de boissons énergétiques infusées au THC. La société a conclu des partenariats de distribution avec Romano Beverage pour l'Illinois et Anheuser-Busch pour le nord de la Floride, rendant les produits disponibles dans des centaines de magasins, notamment ABC Fine Wine & Spirits et Total Wine & More.

Les nouvelles boissons énergétiques Upward se déclinent en plusieurs saveurs, dont Lemonade, Peach Nectarine et Strawberry Tea avec 5 mg de THC, ainsi que Pink Lemonade avec 10 mg de THC. Ces boissons faibles en calories combinent THC et CBD avec l'énergie provenant de grains de café vert et de feuilles de thé noir.

  • Nouveaux partenariats de distribution avec des acteurs majeurs comme Anheuser-Busch et Romano Beverage
  • Expansion dans des centaines de points de vente en Floride et en Illinois
  • Extension de la gamme de produits avec de nouvelles boissons énergétiques infusées au THC
  • Retour client positif rapporté pour les boissons Onward

Trulieve Cannabis Corp. (OTCQX: TCNNF) gab die erweiterte Distribution seiner Onward-Getränke bekannt und brachte Upward auf den Markt, eine neue Linie von THC-haltigen Energy-Drinks. Das Unternehmen hat Vertriebsvereinbarungen mit Romano Beverage für Illinois sowie Anheuser-Busch für Nordflorida abgeschlossen, wodurch die Produkte in Hunderten von Geschäften erhältlich sind, darunter ABC Fine Wine & Spirits und Total Wine & More.

Die neuen Upward Energy-Drinks sind in verschiedenen Geschmacksrichtungen erhältlich, darunter Lemonade, Peach Nectarine und Strawberry Tea mit 5 mg THC sowie Pink Lemonade mit 10 mg THC. Diese kalorienarmen Getränke kombinieren THC und CBD mit Energie aus grünen Kaffeebohnen und Schwarzteeblättern.

  • Neue Vertriebspartnerschaften mit großen Unternehmen wie Anheuser-Busch und Romano Beverage
  • Expansion in hunderte Einzelhandelsstandorte in Florida und Illinois
  • Produktlinienerweiterung mit neuen THC-haltigen Energy-Drinks
  • Starke Kundenresonanz auf Onward-Getränke berichtet
Positive
  • None.
Negative
  • None.

Onward and Upward premium beverages are available for consumers over 21 years old

TALLAHASSEE, Fla., July 23, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced expanded distribution of premium Onward beverages and the launch of Upward, a premium THC-infused energy drink. Onward and Upward Farm Bill-compliant beverages are available online and at retail locations in Florida and Illinois.

"We are thrilled by the overwhelmingly positive customer response to Onward and are excited to announce expanded distribution of Onward in Florida and Illinois," said Trulieve's Chief Executive Officer Kim Rivers. "Building on the positive momentum in the beverage category, we are launching Upward, a new THC-infused energy drink designed to support active and wellness-focused lifestyles."

Onward and Upward beverages are available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida. We recently entered into new distribution partnerships with Romano Beverage covering Illinois and Anheuser-Busch covering Northern Florida. With these new and expanded arrangements, Onward and Upward beverages can be found at hundreds of stores in Florida and Illinois.

New premium Upward beverages come in a variety of delicious flavors including 5 milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10 milligram Pink Lemonade. These low-calorie energy drinks are crafted in the USA using the harmonious balance of THC and CBD found in Onward, plus a boost of energy derived from green coffee beans and black tea leaves.

To place an online order, locate a store near you, or check product test results online, please visit DrinkOnward.com. Follow us on Facebook, Instagram, X, and TikTok at @DrinkOnward.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve
X: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

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SOURCE Trulieve Cannabis Corp.

FAQ

What new products did Trulieve (TCNNF) announce in July 2025?

Trulieve announced the launch of Upward, a new THC-infused energy drink line, and expanded distribution of their Onward beverages. The Upward drinks come in various flavors with 5mg and 10mg THC options.

Where are Trulieve's (TCNNF) Onward and Upward beverages available?

The beverages are available at ABC Fine Wine & Spirits and Total Wine & More locations in Florida, plus hundreds of stores in Florida and Illinois through partnerships with Romano Beverage and Anheuser-Busch.

What THC content is available in Trulieve's Upward energy drinks?

Upward energy drinks come in 5mg THC options (Lemonade, Peach Nectarine, and Strawberry Tea) and a 10mg THC Pink Lemonade variety.

Who are Trulieve's new distribution partners for Onward and Upward beverages?

Trulieve partnered with Romano Beverage for Illinois distribution and Anheuser-Busch for Northern Florida distribution.

What ingredients are used in Trulieve's Upward energy drinks?

Upward drinks contain a blend of THC, CBD, green coffee beans, and black tea leaves. They are low-calorie beverages crafted in the USA.
Trulieve Cannabis Corp

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