Trulieve Announces Expanded Distribution of Onward and Launch of THC-Infused Energy Drink Upward

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Trulieve Cannabis Corp. (OTCQX: TCNNF) announced the expanded distribution of its Onward beverages and launched Upward, a new THC-infused energy drink line. The company has secured distribution partnerships with Romano Beverage for Illinois and Anheuser-Busch for Northern Florida, making the products available at hundreds of stores including ABC Fine Wine & Spirits and Total Wine & More locations.

The new Upward energy drinks feature various flavors including Lemonade, Peach Nectarine, and Strawberry Tea with 5mg THC, and Pink Lemonade with 10mg THC. These low-calorie beverages combine THC and CBD with energy from green coffee beans and black tea leaves.

["New distribution partnerships with major players Anheuser-Busch and Romano Beverage", "Expansion into hundreds of retail locations across Florida and Illinois", "Product line expansion with new THC-infused energy drinks", "Reported strong customer response to Onward beverages"]

Onward and Upward premium beverages are available for consumers over 21 years old

TALLAHASSEE, Fla., July 23, 2025 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced expanded distribution of premium Onward beverages and the launch of Upward, a premium THC-infused energy drink. Onward and Upward Farm Bill-compliant beverages are available online and at retail locations in Florida and Illinois.

"We are thrilled by the overwhelmingly positive customer response to Onward and are excited to announce expanded distribution of Onward in Florida and Illinois," said Trulieve's Chief Executive Officer Kim Rivers. "Building on the positive momentum in the beverage category, we are launching Upward, a new THC-infused energy drink designed to support active and wellness-focused lifestyles."

Onward and Upward beverages are available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida. We recently entered into new distribution partnerships with Romano Beverage covering Illinois and Anheuser-Busch covering Northern Florida. With these new and expanded arrangements, Onward and Upward beverages can be found at hundreds of stores in Florida and Illinois.

New premium Upward beverages come in a variety of delicious flavors including 5 milligram Lemonade, Peach Nectarine, and Strawberry Tea and 10 milligram Pink Lemonade. These low-calorie energy drinks are crafted in the USA using the harmonious balance of THC and CBD found in Onward, plus a boost of energy derived from green coffee beans and black tea leaves.

To place an online order, locate a store near you, or check product test results online, please visit DrinkOnward.com. Follow us on Facebook, Instagram, X, and TikTok at @DrinkOnward.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve
X: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

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SOURCE Trulieve Cannabis Corp.

FAQ

What new products did Trulieve (TCNNF) announce in July 2025?

Trulieve announced the launch of Upward, a new THC-infused energy drink line, and expanded distribution of their Onward beverages. The Upward drinks come in various flavors with 5mg and 10mg THC options.

Where are Trulieve's (TCNNF) Onward and Upward beverages available?

The beverages are available at ABC Fine Wine & Spirits and Total Wine & More locations in Florida, plus hundreds of stores in Florida and Illinois through partnerships with Romano Beverage and Anheuser-Busch.

What THC content is available in Trulieve's Upward energy drinks?

Upward energy drinks come in 5mg THC options (Lemonade, Peach Nectarine, and Strawberry Tea) and a 10mg THC Pink Lemonade variety.

Who are Trulieve's new distribution partners for Onward and Upward beverages?

Trulieve partnered with Romano Beverage for Illinois distribution and Anheuser-Busch for Northern Florida distribution.

What ingredients are used in Trulieve's Upward energy drinks?

Upward drinks contain a blend of THC, CBD, green coffee beans, and black tea leaves. They are low-calorie beverages crafted in the USA.