Nearly 7 in 10 Americans Would Let AI Complete Certain Financial Tasks, TD Survey Finds
The findings draw on 1,008 respondents surveyed by Big Village from September 18–20, 2026.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Nearly half have used AI to inform a personal financial decision, yet
The findings build on TD research released earlier this year, which found that
Consumers are also turning to AI for financial information and guidance. Nearly half (
"AI is giving consumers new ways to understand their options and navigate financial decisions,” said Ted
Consumers want AI to make everyday finances easier
Consumers were most willing to allow an AI assistant to alert them to potentially better products or rates (
Fraud protection also emerged as a compelling use case. Sixty-eight percent are comfortable with banks using AI to detect potential fraud and send alerts, while
Trust depends on human oversight and responsible design
Human oversight was the leading factor in building consumer confidence in a bank’s use of AI. Thirty-six percent cited human review of important financial decisions as a key safeguard. Another
"Consumers are open to AI when it makes banking easier, but trust depends on how the technology is designed and governed,” said Kiran Vuppu,
Together, the findings reinforce a human-led, AI-enhanced future for banking, where technology makes everyday tasks easier and people provide the judgment, relationships and accountability that build trust.
Survey methodology
The September 2026 TD AI Omnibus was conducted by Big Village from September 18–20, 2026, among 1,008 respondents.
About TD Bank U.S.
TD Bank US Holding Company and its subsidiaries, including TD Bank, N.A., are collectively known as TD Bank U.S. As the U.S. banking business of The Toronto-Dominion Bank (TSX and NYSE: TD), a leading North American financial services firm, TD Bank U.S. serves more than 10 million clients and has a network of approximately 1,050 locations throughout the Northeast, Mid-Atlantic, Carolinas and Florida. We support our clients and communities with a full range of retail, small business, and commercial banking products and services. We also offer customized private banking and wealth management services, a comprehensive suite of credit card products for consumers and businesses, and automotive vehicle financing and dealer commercial services. TD Bank U.S. is one of the largest banks in the U.S. by assets and is headquartered in Mount Laurel, N.J. To learn more, visit www.td.com/us.
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Source: TD Bank US Holding Company