L'OFFICIEL Launches a Remarkable Global Project Featuring Jay Chou on the Covers of L'OFFICIEL HOMMES Across Seven Countries and Regions

Rhea-AI Summary

AMTD Digital (NYSE:HKD) and related AMTD companies announced a global L'OFFICIEL HOMMES project featuring Jay Chou on seven country and region covers, dated Dec 19, 2025.

The campaign includes the inaugural L'OFFICIEL HOMMES Asia edition plus editions in Paris, Italy, Hong Kong SAR, Singapore, the Philippines, and Malaysia. The collaboration follows a 2023 global cover project and aligns with Jay Chou's anticipated album release and new world tour next year.

This is a cross‑market cultural and marketing initiative showcasing the artist across multiple international editions.

Key Figures

Current project reach 7 countries and regions Jay Chou on L’OFFICIEL HOMMES covers

Prior project reach 6 countries September 2023 L’OFFICIEL global cover project

Pre-news price $1.35 HKD price before this announcement

Market Reality Check

$1.07 Last Close

Volume Volume 263,875 is below the 20-day average of 483,947 (relative volume 0.55) ahead of this release. low

Technical Price at $1.35 is trading below the 200-day MA of $1.85 before the news.

Peers on Argus

HKD was down 1.46% while notable peers like APPS and ALTS showed gains of 4.19% and 3.1%, suggesting stock-specific factors rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 15	Fashion event news	Positive	-6.9%	L’OFFICIEL fashion show at London Stock Exchange highlighting cultural reach.
Dec 15	Hotel acquisition	Positive	-6.9%	TGE agreement to buy 80% of Upper View Regalia Hotel for HK$300 million.
Dec 11	Capital structure update	Neutral	-3.2%	TGE total voting rights and share structure disclosure under DTR 5.
Dec 05	Listing application	Positive	-0.7%	TGE application for secondary listing on London Stock Exchange and prospectus.
Nov 10	Hotel acquisition	Positive	-9.5%	TGE agreement to acquire the 100th Ritz Carlton Hotel in Perth.

Pattern Detected

Recent corporate and expansion news, including acquisitions and listings, was followed by negative 24-hour price reactions in all recorded cases.

Recent Company History

Over the past months, AMTD Digital (HKD) and its subsidiary The Generation Essentials Group reported multiple strategic steps, including hotel acquisitions, a secondary LSE listing application, and high-profile fashion events linking L’OFFICIEL with financial venues. Notably, an October 31 Form 6-K highlighted a 1,085.9% revenue increase. Despite these developments, the stock showed negative 24-hour reactions of between -0.65% and -9.47%. Today’s global L’OFFICIEL HOMMES project with Jay Chou fits into this branding and expansion trajectory.

Market Pulse Summary

The stock surged +13.4% in the session following this news. A strong positive reaction aligns with the branding nature of this announcement, which expands L’OFFICIEL HOMMES coverage with Jay Chou across 7 countries and regions. Historical data, however, shows that HKD previously recorded 24-hour drops of -6.9% to -9.47% after other seemingly positive corporate updates. Investors tracking such moves may consider whether enthusiasm could fade as it did after past acquisitions and event-driven news.

AI-generated analysis. Not financial advice.

PARIS and NEW YORK and LONDON, Dec. 19, 2025 /PRNewswire/ -- AMTD Group Inc. ("AMTD Group"), AMTD IDEA Group (NYSE: AMTD; SGX: HKB), AMTD Digital Inc. (NYSE: HKD) and The Generation Essentials Group ("TGE", NYSE: TGE; LSE: TGE), a subsidiary of AMTD Digital Inc., announce jointly the launch of a remarkable global project featuring Jay Chou, the King of Mandarin Pop, on the covers of L'OFFICIEL HOMMES across seven countries and regions.

In September 2023, L'OFFICIEL launched its first global cover project for Jay Chou, reflecting the brand's commitment to bridging Eastern and Western cultures while empowering creativity and innovation worldwide. Jay Chou took center stage on the covers of L'OFFICIEL, across six countries, including China, Paris, Italy, the US, Singapore, and Malaysia.

L'OFFICIEL is honored to collaborate once again with Jay Chou this December for L'OFFICIEL HOMMES, the men's edition. He is featured on the covers of seven global editions, including the inaugural issue of L'OFFICIEL HOMMES Asia, as well as editions from Paris, Italy, Hong Kong SAR, Singapore, the Philippines, and Malaysia. This collaboration coincides with the anticipation of Jay Chou's upcoming album release and his new world tour next year, taking audiences on a journey through the heart of the king of Mandarin pop.

About AMTD Group

AMTD Group is a conglomerate with a core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality sectors.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients' diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as "Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital's announcements, please visit https://ir.amtdigital.net/investor-news.

About The Generation Essentials Group

The Generation Essentials Group (NYSE: TGE; LSE: TGE), jointly established by AMTD Group, AMTD IDEA Group (NYSE: AMTD; SGX: HKB) and AMTD Digital Inc. (NYSE: HKD), is headquartered in France and focuses on global strategies and developments in multi-media, entertainment, and cultural affairs worldwide as well as hospitality and VIP services. TGE comprises L'Officiel, The Art Newspaper, movie and entertainment projects. Collectively, TGE is a diversified portfolio of media and entertainment businesses, and a global portfolio of premium properties. Also, TGE is a special purpose acquisition company (SPAC) sponsor manager, with its first SPAC successfully raised and priced on December 18, 2025.

Safe Harbor Statement

This press release contains statements that may constitute "forward-looking" statements pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of AMTD IDEA Group, AMTD Digital and/or The Generation Essentials Group, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group with the SEC. All information provided in this press release is as of the date of this press release, and none of AMTD IDEA Group, AMTD Digital and The Generation Essentials Group undertakes any obligation to update any forward-looking statement, except as required under applicable law.

For more information, please contact:

For AMTD IDEA Group:

IR Office

AMTD IDEA Group

EMAIL: ir@amtdinc.com 

For AMTD Digital Inc.:

IR Office

AMTD Digital Inc.

EMAIL: ir@amtdigital.net 

For The Generation Essentials Group:

IR Office

The Generation Essentials Group

EMAIL: tge@amtd.world

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SOURCE AMTD Digital; AMTD IDEA Group; The Generation Essentials Group

FAQ

What did AMTD Digital (HKD) announce on December 19, 2025 about Jay Chou?

AMTD Digital and partners announced Jay Chou will appear on L'OFFICIEL HOMMES covers across seven editions on Dec 19, 2025.

Which countries and regions feature Jay Chou on L'OFFICIEL HOMMES covers for the HKD announcement?

The seven editions are Asia (inaugural HOMMES Asia), Paris, Italy, Hong Kong SAR, Singapore, the Philippines, and Malaysia.

How does the Dec 19, 2025 collaboration relate to Jay Chou’s upcoming music plans?

The cover project coincides with anticipation of Jay Chou's new album release and a world tour next year.

Is the L'OFFICIEL HOMMES Asia edition part of the HKD press announcement?

Yes; the announcement highlights the inaugural L'OFFICIEL HOMMES Asia edition featuring Jay Chou.

Did AMTD previously work with Jay Chou on L'OFFICIEL covers before 2025?

Yes; AMTD notes a prior global cover project with Jay Chou in September 2023 across six countries.

Where can investors expect to see the marketing impact of this HKD announcement?

Investors can expect cross‑market brand exposure across seven international magazine editions and associated promotional channels.