Ahead of Holidays, Target Launches First-of-its-Kind Accessible Self-Checkout Nationwide
Target (NYSE:TGT) has announced the nationwide rollout of a groundbreaking accessible self-checkout system, designed specifically for guests with disabilities, particularly those who are blind or have low vision. The initiative, launching during the 2025 holiday season, features innovative technology including Braille buttons, tactile controllers, and audio assistance.
The system, developed in partnership with the National Federation of the Blind and touchscreen partner Elo, includes high-contrast icons, adjustable volume controls, and a streamlined audio experience. According to Harris Poll data, 61% of shoppers prioritize small moments of joy during holiday shopping, with 59% finding in-store shopping enjoyable.
Target (NYSE:TGT) ha annunciato il rollout su scala nazionale di un innovativo sistema di self-checkout accessibile, progettato specificamente per gli ospiti con disabilità, in particolare chi è cieco o ipovedente. L'iniziativa, in fase di lancio durante la stagione delle festività 2025, include una tecnologia innovativa pulsanti in Braille, `` e assistenza audio.
Il sistema, sviluppato in partnership con la National Federation of the Blind e il partner touch screen Elo, comprende icone ad alto contrasto, controlli del volume regolabili e un’esperienza audio snella. Secondo i dati della Harris Poll, 61% degli acquirenti dà priorità a piccoli momenti di gioia durante lo shopping natalizio, con 59% che trova piacevole lo shopping in negozio.
Target (NYSE:TGT) ha anunciado el despliegue a nivel nacional de un sistema de autopago accesible y revolucionario, diseñado específicamente para huéspedes con discapacidades, especialmente aquellos que son ciegos o tienen baja visión. La iniciativa, que se lanzará durante la temporada navideña 2025, incorpora tecnología innovadora que incluye botones en braille, mandos táctiles y asistencia de audio.
El sistema, desarrollado en asociación con la National Federation of the Blind y el socio de pantalla táctil Elo, incluye íconos de alto contraste, controles de volumen ajustables y una experiencia de audio simplificada. Según datos de Harris Poll, el 61% de los compradores da prioridad a pequeños momentos de alegría durante las compras navideñas, y el 59% encuentra agradable la compra en la tienda.
Target (NYSE:TGT)가 장애가 있는 손님, 특히 시각 장애인이나 시력이 약한 분들을 위해 설계된 획기적인 접근 가능한 셀프 체크아웃 시스템의 전국적 도입을 발표했습니다. 이 이니셔티브는 2025년 연휴 시즌에 시작되며 점자 버튼, 촉각 컨트롤러, 및 음성 지원을 포함한 혁신적 기술을 선보입니다.
이 시스템은 National Federation of the Blind와 터치스크린 파트너 Elo와의 협력으로 개발되었으며, 고대비 아이콘, 조절 가능한 음량 제어, 간소화된 음성 경험을 제공합니다. Harris Poll 데이터에 따르면 61%의 쇼핑객이 연휴 쇼핑 동안 작은 기쁨의 순간을 우선시하고, 59%는 매장 내 쇼핑을 즐긴다고 응답했습니다.
Target (NYSE:TGT) a annoncé le déploiement à l'échelle nationale d'un système de paiement en libre-service accessible révolutionnaire, conçu spécialement pour les clients en situation de handicap, en particulier ceux qui sont aveugles ou malvoyants. L'initiative, qui sera lancée pendant la saison des fêtes 2025, bénéficie d'une technologie innovante comprenant des boutons en braille, des manettes tactiles et une assistance vocale.
Le système, développé en partenariat avec la National Federation of the Blind et le partenaire écran tactile Elo, comprend des icônes à haut contraste, des commandes de volume réglables et une expérience audio simplifiée. Selon les données Harris Poll, 61% des consommateurs privilégient de petits moments de joie pendant les achats de fin d'année, et 59% trouvent les achats en magasin agréables.
Target (NYSE:TGT) hat die landesweite Einführung eines wegweisenden barrierefreien Self-Checkout-Systems angekündigt, das speziell für Gäste mit Behinderungen entwickelt wurde, insbesondere für Blinde oder sehbehinderte Personen. Die Initiative, die in der Holiday Season 2025 gestartet wird, umfasst Braille-Tasten, taktile Controller und Audio-Unterstützung.
Das System wurde in Partnerschaft mit der National Federation of the Blind und dem Touchscreen-Partner Elo entwickelt und bietet hochkontrastige Symbole, verstellbare Lautstärkeregler und ein schlankes Audio-Erlebnis. Laut Harris Poll-Daten priorisieren 61% der Käufer kleine Momente der Freude beim Weihnachtseinkauf, während 59% das Einkaufen im Geschäft als angenehm empfinden.
Target (NYSE:TGT) أعلنت عن طرح على مستوى الوطن لنظام دفع ذاتي يسهل الوصول إليه، مصمم خصيصاً للضيوف ذوي الإعاقة، وخاصة المكفوفين وضعاف الرؤية. ستطلق المبادرة خلال موسم العطلات 2025، وتتميّز بتقنيات مبتكرة بما في ذلك أزرار برايل، ووحدات تحكم لمسية، ومساعدة صوتية.
تم تطوير النظام بالشراكة مع National Federation of the Blind والشريك الذي يعتمد الشاشات اللمسية Elo، وهو يشمل أيقونات عالية التباين، وتحكمات صوت قابلة لضبطها، وتجربة صوتية مبسطة. ووفقاً لبيانات Harris Poll، فإن 61% من المتسوقين يعطون الأولوية للحظات فرح صغيرة أثناء التسوق خلال العطلات، في حين يجد 59% التسوق داخل المتجر ممتعاً.
Target（NYSE:TGT）宣布在全国范围内推出一项开创性且可访问的自助结账系统，专为残障客人设计，尤其是视力障碍者或视力较弱者。该计划将在2025年假日季发布，包含创新技术，包括盲文按钮、触觉控制器和语音帮助。
该系统与National Federation of the Blind及触控屏伙伴Elo合作开发，具备高对比度图标、可调音量控制以及简化的音频体验。根据Harris Poll的数据，61%的购物者在假日购物中优先考虑小小的快乐时刻，59%的人表示在店内购物也很愉快。
- First-of-its-kind accessible self-checkout technology enhancing shopping experience for disabled customers
- Partnership with National Federation of the Blind demonstrates commitment to inclusive design
- Nationwide rollout across all Target stores shows significant infrastructure investment
- Technology could expand customer base and strengthen brand reputation for accessibility
- Gradual rollout extending into early 2026 means not all stores will have immediate access
- Implementation and training costs across nationwide stores could impact short-term expenses
Insights
Target's accessible self-checkout innovation enhances brand value through inclusive design, potentially expanding customer base and strengthening competitive positioning.
Target's rollout of accessible self-checkout technology represents a significant advancement in retail accessibility that could strengthen its market position in several ways. The system's thoughtful design—featuring tactile controllers, audio prompts, and high-contrast interfaces—addresses a substantial market gap for the approximately 12 million Americans with visual impairments.
This innovation carries strategic importance beyond corporate social responsibility. By creating a more inclusive shopping environment, Target can potentially expand its customer base among people with disabilities—a demographic with over $490 billion in disposable income according to various market studies. The collaboration with the National Federation of the Blind adds legitimacy and demonstrates Target's commitment to authentic accessibility rather than superficial compliance.
From a competitive standpoint, being first-to-market with this technology creates meaningful differentiation in the crowded retail space. While the direct revenue impact may not be immediately substantial, the initiative aligns perfectly with Target's brand positioning around joyful, accessible shopping experiences. This technology could become a template for other retailers, potentially establishing Target as an industry standard-setter for accessible retail technology.
The timing ahead of the holiday shopping season is strategically sound, potentially driving increased foot traffic during retail's most critical period. Moreover, the investment signals Target's continued commitment to physical stores despite industry-wide digital transformation pressures.
Accessible design created with the blind community to debut in stores this holiday season
Features tactile controller, audio prompts and guest-first technology for independent checkout
Part of Target's ongoing investment in accessibility and joyful shopping experiences
"This season brings so much joy for our guests, but we know it can be overwhelming, too. That is why even small wins matter — like an accessible self-checkout that helps guests shop their way, with confidence," said Adrienne Costanzo, executive vice president and chief stores officer, Target. "Shopping with us should be easy, move fast and feel good — period."
At the heart of this innovation is a guest-first design that primarily supports people who are blind or have low vision, while also providing benefits for guests with motor disabilities. The technology works seamlessly with Target's existing self-checkout system and includes:
- Braille and high-contrast button icons
- A headphone jack with adjustable volume controls
- Physical navigation buttons and a dedicated info key
- A custom tactile controller co-developed by Target and touchscreen partner Elo
- A single audio stream during scanning and payment, ensuring a clear and consistent checkout experience
Steve Decker, senior manager, user experience accessibility, Target, who is blind, helped lead the project and experienced its impact firsthand with his daughter, who also has low vision.
"Shopping with my daughter and teaching her how to use the self-checkout, that was powerful. It is not just tech. It is joy, independence and change," said Decker.
"If I could leave people with one thing from this story, it would be that accessibility can drive innovation and growth. I really think this work will enable more people to shop and to work at Target. It truly exemplifies Target's purpose of helping all families discover the joy of everyday life."
Learn more about the team behind the technology on Target's corporate website.
The team partnered closely with the National Federation of the Blind (NFB), who provided valuable feedback throughout the development, design and testing process.
"Target's new accessible self-checkout experience is unique not only because it is a first in the industry, but because it was designed through collaboration with the blind, incorporating our technical expertise and lived experience," said Mark Riccobono, president of the NFB. "The rollout of this innovation further establishes Target as an industry leader in accessibility and a true partner of the blind in our quest for equal access to all aspects of modern life."
For nearly two decades, Target teams have prioritized accessibility early in the design process, incorporating inclusive features across many of its products and services. That proactive approach shaped this solution from brainstorming through design, in-store testing and feedback from guests.
In time for the holiday season, Target is building on the debut of accessible self-checkout with continued investment in guest-first improvements that make every shopping trip easier and more welcoming. Recent Harris Poll data shows why these efforts matter, with
Visit the retailer's holiday press hub for more on all the ways Target is delivering holiday magic this season.
About Target
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SOURCE Target Corporation
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