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/C O R R E C T I O N -- Target Corporation/

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Target (NYSE:TGT) announced the limited-time Woolrich x Target collection, launching in most stores and online at Target.com on Saturday, October 18, 2025.

The assortment includes over 100 items across men's and women's apparel, accessories, home, outdoor gear and food & beverage, with prices starting at $2 and most items under $40. The collection pairs archival Woolrich styles like buffalo check jackets with new products including a kayak and a home line.

Target hosted a celebratory event in New York City on October 14, 2025, featuring styling stations, a Peet's Coffee bar tied to the assortment, behind-the-scenes content and appearances by influencers and media figures.

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News Market Reaction 1 Alert

+2.19% News Effect

On the day this news was published, TGT gained 2.19%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

In the news release, Olivia Palermo, Sean Kaufman, Lukas Gage, Nicky Campbell and More Celebrate the Woolrich x Target Collaboration in NYC, issued 15-Oct-2025 by Target Corporation over PR Newswire, we are advised by the company that the release has been updated to correct typographical errors. The complete, corrected release follows:

Olivia Palermo, Sean Kaufman, Lukas Gage, Nicky Campbell and More Celebrate the Woolrich x Target Collaboration in NYC

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- To celebrate the upcoming launch of the exclusive Woolrich x Target collection, Target hosted a memorable event that perfectly captured the adventurous spirit of the collaboration.

Who: Olivia Palermo (Lifestyle and Fashion Influencer), Sean Kaufman (Actor), Lukas Gage (Actor), Nicky Campbell (Fashion Critic and Content Creator), Carla Rockmore (Fashion Designer), Greg Grippo (TV Personality), Samuel Hine (GQ's Global Fashion Correspondent)

What: To celebrate the limited-time only Woolrich x Target collection, Target hosted an event in NYC on Tuesday, October 14 at Triangle Lofts, 419 Lafayette St. The experience brought together the energy of the city and the adventure of the outdoors, giving guests an exclusive first look at pieces from the collaboration - designed to bring style to every kind of adventure.

  • Headline Entertainment: A live set by genre-bending DJ and co-host of the popular podcast How Long Gone, Them Jeans.
  • Curated Fashion Moments: Special guests including Sean Kaufman, Lukas Gage, Olivia Palermo, Samuel Hine, Brigette and Danielle Pheloung, Carla Rockmore and Coco Chinelo were all styled in looks from the Woolrich x Target collection.
  • Immersive Guest Experiences: Guests walked through styling stations such as a Wooded Park emulating a cheerful city park and a Subway Station where guests watched Target stylists clad a live model in collection looks. A Peet's Coffee Bar served drinks from Peet's Coffee, which is a part of the Woolrich x Target assortment.
  • Content: Behind-the-scenes content of the event was captured by GQ's Global Fashion Correspondent, Samuel Hine.

When/Where: Tuesday, October 14, 2025 | 419 Lafayette Street, New York, NY

Background: This evening, Target celebrated the launch of the Woolrich x Target collection, a limited-time only offering featuring over 100 items spanning men's and women's apparel, accessories, home, outdoor gear, and food and beverage – starting at just $2 and most items under $40. The assortment blends utility and style, merging classic craftsmanship with modern design trends. It features timeless archival pieces, like buffalo check jackets, alongside fresh additions such as a kayak, a completely new home line, and more. The Woolrich x Target collection will be available in most Target stores and online at Target.com starting Saturday, October 18.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/olivia-palermo-sean-kaufman-lukas-gage-nicky-campbell-and-more-celebrate-the-woolrich-x-target-collaboration-in-nyc-302584362.html

SOURCE Target Corporation

FAQ

When will the Woolrich x Target collection be available to buy online and in stores (TGT)?

The Woolrich x Target collection is available in most Target stores and online at Target.com starting October 18, 2025.

How many items are in the Woolrich x Target assortment and what is the price range?

The collection features over 100 items with prices starting at $2 and most items priced under $40.

What product categories does the Woolrich x Target (TGT) collection include?

The assortment spans men's and women's apparel, accessories, home, outdoor gear and food & beverage.

What special items or highlights are included in the Woolrich x Target launch?

Highlights include archival pieces like buffalo check jackets, a new home line and a kayak, plus a Peet's Coffee item tied to the assortment.

Where and when did Target host the Woolrich x Target launch event in New York City?

Target hosted the event on Tuesday, October 14, 2025 at Triangle Lofts, 419 Lafayette Street, New York, NY.

Will Target share event content or styling from the Woolrich x Target launch?

Behind-the-scenes content was captured by GQ's Global Fashion Correspondent and the event featured styling stations and curated fashion moments for attendees.
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