Olivia Palermo, Sean Kaufman, Lukas Gage, Nicky Campbell and More Celebrate the Woolrich x Target Collaboration in NYC

Rhea-AI Summary

Target (NYSE:TGT) celebrated the upcoming Woolrich x Target limited‑time collection with a launch event in New York City on October 14, 2025, ahead of the assortment's public release on October 18, 2025.

The collection includes over 100 items across men's and women's apparel, accessories, home, outdoor gear and food & beverage, with prices starting at $2 and most items under $40. Event highlights included curated styling moments, immersive installations, a Peet's Coffee bar, and behind‑the‑scenes coverage by GQ's Samuel Hine. The assortment features archival Woolrich pieces (buffalo check jackets) plus new additions such as a kayak and a home line, and will be sold in most Target stores and online at Target.com starting October 18, 2025.

Positive

• Assortment size of over 100 items
• Price range starting at $2; most items under $40
• Omnichannel launch in most stores and online on October 18, 2025
• Product expansion includes a new home line and outdoor gear (kayak)

Negative

• None.

NEW YORK, Oct. 15, 2025 /PRNewswire/ -- To celebrate the upcoming launch of the exclusive Woolrich x Target collection, Target hosted a memorable event that perfectly captured the adventurous spirit of the collaboration.

Who: Olivia Palermo (Lifestyle and Fashion Influencer), Sean Kaufman (Actor), Lukas Gage (Actor), Nicky Campbell (Fashion Critic and Content Creator), Carla Rockmore (Fashion Designer), Greg Grippo (TV Personality), Sam Hine (GQ's Global Fashion Correspondent)

What: To celebrate the limited-time only Woolrich x Target collection, Target hosted an event in NYC on Tuesday, October 14 at Triangle Lofts, 419 Lafayette St. The experience brought together the energy of the city and the adventure of the outdoors, giving guests an exclusive first look at pieces from the collaboration - designed to bring style to every kind of adventure.

• Headline Entertainment: A live set by genre-bending DJ and co-host of the popular podcast How Long Gone, Them Jeans.
• Curated Fashion Moments: Special guests including Sean Kaufman, Lukas Gage, Olivia Palermo, Lukas Gage, Sam Hine, Bridget and Danielle Pheloung, Carla Rockmore and Coco Chinelo were all styled in looks from the Woolrich x Target collection.
• Immersive Guest Experiences: Guests walked through styling stations such as a Wooded Park emulating a cheerful city park and a Subway Station where guests watched Target stylists clad a live model in collection looks. A Peet's Coffee Bar served drinks from Peet's Coffee, which is a part of the Woolrich x Target assortment.
• Content: Behind-the-scenes content of the event was captured by GQ's Global Fashion Correspondent, Samuel Hine.

When/Where: Tuesday, October 14, 2025 | 419 Lafayette Street, New York, NY

Background: This evening, Target celebrated the launch of the Woolrich x Target collection, a limited time only offering featuring over 100 items spanning men's and women's apparel, accessories, home, outdoor gear, and food and beverage – starting at just $2 and most items under $40. The assortment blends utility and style, merging classic craftsmanship with modern design trends. It features timeless archival pieces, like buffalo check jackets, alongside fresh additions such as a kayak, a completely new home line, and more. The Woolrich x Target collection will be available in most Target stores and online at Target.com starting Saturday, October 18.

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

 

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SOURCE Target Corporation

FAQ

When will the Woolrich x Target collection be available for purchase at Target (TGT)?

The collection will be available in most Target stores and online at Target.com starting Saturday, October 18, 2025.

How many items are in the Woolrich x Target assortment and what are the price points?

The limited‑time assortment contains over 100 items, with prices starting at $2 and most items priced under $40.

What product categories does the Woolrich x Target collection (TGT) include?

The collection spans men's and women's apparel, accessories, home, outdoor gear, and food & beverage.

What notable pieces are included in the Woolrich x Target launch at Target (TGT)?

Highlights include archival wool pieces like buffalo check jackets, a new home line, and outdoor items such as a kayak.

Did Target host an event to preview the Woolrich x Target collection (TGT)?

Yes. Target hosted a New York City event on October 14, 2025 with styling stations, live entertainment, and media coverage.

Will the Woolrich x Target items be limited edition and how long will they be available at Target (TGT)?

The collection is described as a limited‑time offering; specific sell‑through timelines were not provided.