Target Announces Strategic Partnership with Champion, Offering Stylish Activewear and Sporting Goods for All
Rhea-AI Summary
Target (NYSE: TGT) has announced a strategic partnership with Champion, launching a comprehensive collection of activewear and sporting goods in August 2025. The collaboration will feature over 500 items including apparel, accessories, and sporting goods for adults and children, with most items priced under $40.
The collection combines Champion's sportswear heritage with Target's style expertise, offering exclusive premium fabrics, unique washes, and detailed trims. A special varsity-inspired collection will follow in September, available on Target.com and in dedicated store spaces.
The partnership aligns with Target's strategy of collaborating with leading brands and will be available through Target's various fulfillment services, including Drive Up, Order Pickup, and same-day delivery options.
Positive
- Strategic partnership with major sportswear brand Champion expands product offering
- Large collection of 500+ items provides diverse revenue opportunities
- Affordable pricing strategy (under $40) targets mass market
- Multiple fulfillment options enhance customer accessibility
Negative
- None.
News Market Reaction
On the day this news was published, TGT declined 2.63%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
- The multi-year partnership will launch with more than 500 items spanning apparel, accessories and sporting goods for adults and kids
- The first Champion collection for Target launches in August
"When you combine Champion's legacy in sportswear with Target's style authority, the result is something special," said Rick Gomez, Executive Vice President and Chief Commercial Officer, Target. "We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. I can't wait for everyone to experience this on-trend, high-quality and irresistibly affordable assortment with styles only at Target."
Champion collection for Target
Featuring more than 500 pieces, this extensive line includes stylish apparel, accessories and slides as well as sporting goods, accessories and bags for adults and kids. Drawing inspiration from Champion's rich history of more than a century in sports, the collection is infused with on-trend colors, exclusive premium fabrics, unique washes and detailed trims and unique Champion logo. The Champion collection for Target is a blend of modern, classic and vintage elements with most items under
Following the August launch, limited-time-only collection of classic, varsity-inspired apparel for women and men will arrive in September on Target.com and in a dedicated space in the front of most Target stores.
"As one of the most recognizable names in apparel, Champion's presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment," said Jamie Salter, Founder, Chairman and CEO at Authentic Brands Group, owner of the Champion brand. "This partnership underscores Champion's enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market."
A winning partnership
This collaboration with Champion underscores Target's ongoing strategy to forge meaningful partnerships with leading brands like Apple, Disney, Kendra Scott, Levi's and Ulta. It also marks an exciting milestone for Champion, expanding the brand's reach and reinforcing its position as a leader in sportswear by making its iconic style more accessible than ever. By bringing high-quality collections to guests, the retailer continues to enhance its product offerings and deliver exceptional value while creating unique shopping experiences that resonate with consumers.
Effortless style made easy
Consumers can shop the Champion collection for Target assortment with Target's industry-leading fulfillment services. For extra shopping convenience, they can use Drive Up and Order Pickup to receive their items in as soon as two hours with no minimum purchase and no membership fee required and unlimited same-day delivery with a Target Circle 360 membership or free 2-day shipping when they spend
About Target
About Champion
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand's mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that Champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.
Learn more at champion.com.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
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SOURCE Target Corporation
FAQ
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