Target Recalls Up & Up Fragrance Free and Fresh Cucumber Scented Baby Wipes Due to Potential Microbial Contamination

Rhea-AI Summary

Target (NYSE:TGT) is voluntarily recalling specific lots of Up & Up Fragrance Free and Fresh Cucumber Scented baby wipes nationwide due to potential contamination with Burkholderia cepacia complex and Burkholderia gladioli, which may cause serious infections, especially in newborns and immunocompromised users.

The recall covers multiple UPCs, manufacturing codes dated November 7, 2025 to May 5, 2026 (fragrance free) and December 29–30, 2025 (fresh cucumber), with expirations in 2028. Customers should stop use immediately and return products to Target for a full refund. The recall is conducted with FDA knowledge.

Positive

• Voluntary nationwide recall and refunds to limit health risk exposure
• Coordination with manufacturer Sapro Temizlik Urunleri and FDA during investigation

Negative

• Potential contamination with Burkholderia species linked to serious and life-threatening infections
• Reports of skin irritation, eye irritation and infections under investigation
• Operational and reputational impact from recalling multiple baby wipe SKUs nationwide

News Market Reaction – TGT

-1.03%

-1.03% Session close to close

In the Jun 5 session, TGT declined 1.03%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement details a voluntary recall of specific Up & Up baby wipes lots after FDA testing f...

Analysis

This announcement details a voluntary recall of specific Up & Up baby wipes lots after FDA testing found microbial contamination, with manufacturing windows from late 2025 into 2026 and expirations into 2028. The affected products target newborns and young children, raising health and reputational stakes. In context, Target has recently reported solid Q1 growth of $25.4B in net sales and made supply-chain leadership changes, so investors may watch how effectively the company manages quality controls, communication, and any follow-on regulatory or legal developments.

Key Figures

Manufacturing window (Fragrance Free): Nov 07, 2025 to May 05, 2026 Expiration window (Fragrance Free): May 10, 2028 to Nov 05, 2028 Manufacturing window (Fresh Cucumber): Dec 29, 2025 to Dec 30, 2025 +5 more

8 metrics

Manufacturing window (Fragrance Free) Nov 07, 2025 to May 05, 2026 Up & Up Fragrance Free Baby Wipes manufacturing codes

Expiration window (Fragrance Free) May 10, 2028 to Nov 05, 2028 Up & Up Fragrance Free Baby Wipes expiration dates

Manufacturing window (Fresh Cucumber) Dec 29, 2025 to Dec 30, 2025 Up & Up Fresh Cucumber Scented Baby Wipes manufacturing codes

Expiration window (Fresh Cucumber) Jun 29, 2028 to Jun 30, 2028 Up & Up Fresh Cucumber Scented Baby Wipes expiration dates

Pouch counts 20, 72, 100 wipes Fragrance Free and Fresh Cucumber pouches per pack

Box sizes 800 and 1200 count Fragrance Free bulk box configurations

Customer service hours 7 a.m. to 10 p.m. CT Target Guest Relations availability for recall questions

Guest Relations phone 1-800-440-0680 Contact number for recall information

Historical Context

5 past events · Latest: Jun 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 02	Promotional sale launch	Positive	-0.4%	Announced Target Circle Deal Days with up to 45% off across categories.
May 20	Quarterly earnings	Positive	-3.8%	Reported Q1 2026 sales and EPS growth with raised full-year guidance.
May 19	Earnings call webcast	Neutral	+0.6%	Announced webcast details for Q1 2026 earnings conference call.
May 19	Leadership change	Positive	+0.6%	Named Jeff England EVP and chief global supply chain and logistics officer.
May 01	Promotional program	Positive	-0.9%	Offered 10% teacher discount and enhanced year-round educator benefits.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive commercial and earnings updates have often coincided with flat-to-negative next-day moves, indicating a tendency for the stock to underreact or fade good news.

Recent Company History

Over the last months, Target has focused on promotional events and solidifying its growth narrative. A back-to-school Target Circle Deal Days sale was announced for June 23–26, but the stock slipped 0.43% afterward. First-quarter 2026 earnings delivered net sales of $25.4 billion, up 6.7% with EPS of $1.71, yet shares fell 3.82%. Management also announced a new supply chain chief effective May 31, 2026 and expanded teacher discounts nationwide, with mixed, mostly modest price reactions.

Key Terms

burkholderia cepacia complex, burkholderia gladioli, sepsis, pneumonia, +2 more

6 terms

burkholderia cepacia complex medical

"FDA testing that identified the presence of Burkholderia cepacia complex and Burkholderia gladioli"

A group of closely related bacteria that can cause persistent, hard-to-treat infections, especially in people with weakened lungs or immune systems. They can survive in moist environments and resist many antibiotics, so contamination of medical devices, pharmaceuticals or manufacturing facilities can trigger product recalls, regulatory inspections and costly cleanups—risks investors watch because they can lead to liability, lost sales and damaged reputation.

burkholderia gladioli medical

"FDA testing that identified the presence of Burkholderia cepacia complex and Burkholderia gladioli"

Burkholderia gladioli is a species of bacterium that can cause infections in people with weakened immune systems and also attack certain plants; it can survive in wet environments and on equipment. For investors, its presence in a medical, pharmaceutical or food-production setting is like finding mold in a bakery: it can trigger product recalls, production halts, regulatory inspections, cleanup costs and reputational damage that may affect sales, regulatory approvals and a company’s stock value.

sepsis medical

"potentially leading to life-threatening sepsis or pneumonia"

Sepsis is a dangerous medical condition in which an infection triggers the body's defenses to damage its own tissues and organs, often leading to organ failure and emergency hospital care. For investors it matters because sepsis drives demand for diagnostics, antibiotics, intensive-care treatments and hospital resources, affects healthcare costs and insurer payouts, and can influence the commercial prospects and valuation of companies developing related tests, drugs and devices.

pneumonia medical

"potentially leading to life-threatening sepsis or pneumonia"

Pneumonia is an infection that inflames the air sacs in the lungs, causing them to fill with fluid or pus and making it hard to breathe — imagine small air balloons in the lungs becoming waterlogged. It matters to investors because outbreaks, treatment costs, hospitalizations and regulatory safety concerns can affect healthcare spending, pharmaceutical and medical-device sales, workforce availability, and insurance payouts, all of which influence company revenues and risk profiles.

u.s. food and drug administration regulatory

"This recall is being conducted with the knowledge of the U.S. Food and Drug Administration."

The U.S. Food and Drug Administration is the federal agency that evaluates and enforces safety, effectiveness and labeling standards for medicines, medical devices, vaccines, food and related products before they reach consumers. For investors it matters because FDA approvals, warnings or recalls determine whether a product can be sold, how quickly it reaches the market and how costly compliance will be—changes that directly affect a company’s revenue, costs and stock value.

microbial contamination medical

"due to potential microbial contamination"

Microbial contamination is the unwanted presence of bacteria, fungi, viruses or other tiny organisms in products, manufacturing environments or testing samples — like mold in a pantry or germs in a wound. For investors it matters because contamination can stop production, trigger product recalls, regulatory sanctions or costly remediation, and damage reputation, all of which can reduce revenue and increase expenses.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

MINNEAPOLIS, June 4, 2026 /PRNewswire/ -- Target is voluntarily recalling Up & Up Fragrance Free and Up & Up Fresh Cucumber Scented Baby Wipes following customer complaints of product discoloration, and FDA testing that identified the presence of Burkholderia cepacia complex and Burkholderia gladioli in product samples.

Use of products contaminated with Burkholderia cepacia complex and Burkholderia gladioi may result in serious and life-threatening infections.  The products are predominantly used on newborns, infants, and young children, who are particularly vulnerable to opportunistic infection due to their immature immune systems.  In healthy individuals, use of the product on skin with minor lesions will more likely result in local infections, whereas in immunocompromised individuals, newborns, infants and young children, the infection is more likely to spread into the bloodstream, potentially leading to life-threatening sepsis or pneumonia. 

The recalled wipes were manufactured by a supplier, and sold at Target stores nationwide and online at Target.com.

Out of abundance of caution, Target is recalling the following products:

• Up & Up FragranceFree Baby Wipes
  • 20 Count: UPC 085239265956
  • 72 Count: UPC 085239265949
  • 216 Count: UPC 085239265963
  • 800 Count: UPC 085239266137
  • 1200 Count: UPC 085239266090
• Up & Up Fresh Cucumber Scented Baby Wipes
  • 72 Count: UPC 085239265970
  • 216 Count: UPC 085239265994
  • 800 Count: UPC 085239265987
• The Up & Up Fragrance Free Baby Wipes are packaged in plastic pouches with each pouch containing 20, 72, or 100 wipes.  The wipes were sold individually in 20 and 72 count pouches, a bundle of three 72 count pouches (216 wipes) and 100 count pouches packaged in 800 count and 1200 count boxes.
  • Fragrance Free Baby Wipes with a manufacturing date code of November 07, 2025 (071125X/XX) to May 5, 2026 (050526X/XXX) and expiration dates between May 10, 2028 (100528) through November 5, 2028 (051128)
• The Up & Up Fresh Cucumber Scented Baby Wipes are packaged in plastic pouches with each pouch containing 72 or 100 wipes. The wipes were sold individually in 72 count pouches, a bundle of three 72 count pouches (216 wipes) and 100 count pouches packaged in 800 count boxes.
  • Fresh Cucumber Scented Baby Wipes with a manufacturing code of December 29, 2025 (291225X/XX) to December 30, 2025 (301225X/XX) and expiration dates between June 29, 2028 (290628) through June 30, 2028 (300628).

Consumers should immediately stop using the recalled products and return them to any Target store for a full refund. Consumers can contact Target Guest Relations at 1-800-440-0680 from 7 a.m. to 10 p.m. CT daily for more information.

Target and the manufacturer of the wipes, Sapro Temizlik Urunleri, have received a number of consumer complaints and adverse event reports alleging product discoloration and symptoms such as skin irritation, eye irritation, and infections potentially associated with the use of the product. These reports remain under investigation. Target is coordinating with the manufacturer and continues to investigate this matter.

This recall is being conducted with the knowledge of the U.S. Food and Drug Administration.

Product	Item Number	UPC Code	Manufacturing Codes	Expiration Dates
Up&Up Fragrance Free Baby Wipes- 20 Count	007-07-0092	85239265956	November 07, 2025 (071125X/XX) to May 05, 2026 (050526X/XXX)	May 10, 2028 (100528) through November 5, 2028 (051128)
Up&Up  Fragrance Free Baby Wipes- 3 Pack - 216 Count	007-07-0146	85239265963
Up&Up Fragrance Free Baby Wipes- 72 Count	007-07-0157	85239265949
Up&Up Fragrance Free Baby Wipes- 8 Pack - 800 Count	007-07-0226	85239266137
Up&Up Fragrance Free Baby Wipes- 12 Pack - 1200 Count	007-07-9025	85239266090
Product	DPCI	UPC Code	Manufacturing Codes	Expiration Dates
Up&Up Fresh Cucumber Scented Baby Wipes- 3 Pack - 216 Count	007-07-0265	85239265994	December 29, 2025 (291225X/XX) to December 30, 2025 (301225X/XX)	June 29, 2028 (290628) through June 30, 2028 (300628)
Up&Up Fresh Cucumber Scented Baby Wipes - 8 Pack - 800 Count	007-07-0266	85239265987
Up&Up Fresh Cucumber Scented Baby Wipes 72 Count	007-07-0267	85239265970

View original content to download multimedia:https://www.prnewswire.com/news-releases/target-recalls-up--up-fragrance-free-and-fresh-cucumber-scented-baby-wipes-due-to-potential-microbial-contamination-302792144.html

SOURCE Target Corporation

FAQ

What Target (TGT) baby wipes are being recalled in June 2026?

Target is recalling specific Up & Up Fragrance Free and Fresh Cucumber Scented baby wipes lots. According to Target, affected items include several UPCs in 20, 72, 100, 216, 800 and 1200 count formats, sold nationwide in stores and online.

Why is Target (TGT) recalling Up & Up baby wipes in 2026?

Target is recalling the wipes due to potential contamination with Burkholderia cepacia complex and Burkholderia gladioli. According to Target, FDA testing found these microbes in samples, and use may lead to serious infections, particularly in newborns, infants, young children and immunocompromised individuals.

What are the manufacturing and expiration dates for Target’s recalled TGT baby wipes?

The recall covers specific manufacturing and expiration date ranges for both wipe types. According to Target, fragrance free wipes span November 7, 2025 to May 5, 2026, expiring May 10 to November 5, 2028; fresh cucumber wipes span December 29–30, 2025, expiring June 29–30, 2028.

What should Target customers do if they bought the recalled Up & Up baby wipes?

Customers should stop using the recalled wipes immediately and return them to any Target store. According to Target, buyers will receive a full refund, and can contact Target Guest Relations at 1-800-440-0680 from 7 a.m. to 10 p.m. CT daily for details.

What health risks are linked to Target’s recalled Up & Up baby wipes?

Use of contaminated wipes may cause serious and potentially life-threatening infections, including sepsis or pneumonia. According to Target, newborns, infants, young children and immunocompromised people are especially vulnerable, while healthy individuals may experience local skin infections on areas with minor lesions.

How is Target (TGT) handling reports of adverse events from the recalled baby wipes?

Target and the manufacturer have received complaints about discoloration and irritation, with some infection reports. According to Target, these adverse event reports remain under investigation, and the company is coordinating with Sapro Temizlik Urunleri and working with the U.S. Food and Drug Administration.