Target Will Reduce Prices on More Than 2,000 Items to Help Consumers Save this Holiday Season

Rhea-AI Summary

Target (NYSE: TGT) has announced plans to reduce regular prices on over 2,000 items across owned and national brands this holiday season. This initiative is part of a larger effort that will see price cuts on more than 10,000 items by the end of the year. The reductions cover a wide range of products including food, beverages, everyday essentials, and holiday gifts.

These new price reductions are in addition to Target's everyday low prices and follow a previous announcement in May to cut prices on about 5,000 items. The company has already surpassed this goal, lowering prices on over 8,000 items year to date. Target aims to help consumers save money while enjoying the holiday season, offering competitive pricing on items needed for meal prep, gifting, and everyday needs.

Examples of price reductions include popular items like LEGO sets, toys, cooking oils, and personal care products. Target is also promoting its largest holiday assortment ever, featuring thousands of toys with over half priced under $20. The company's Target Circle program offers additional savings opportunities for shoppers.

Positive

• Price reductions on over 2,000 items for the holiday season
• Total of 10,000 items with lowered prices by year-end
• Surpassed previous goal of 5,000 price cuts, reaching over 8,000 items year to date
• Largest holiday assortment ever, with thousands of toys under $20
• Additional savings through Target Circle program and Target Circle Card

Negative

• None.

Retailer to offer lower prices than last year on more than 10,000 total items during the holidays, including food and beverages, everyday essentials, holiday gifts and more

MINNEAPOLIS, Oct. 22, 2024 /PRNewswire/ -- Target Corporation (NYSE: TGT) announced today it will reduce regular prices on more than 2,000 items across owned and national brands this holiday season, including food and beverages, everyday essentials, holiday gifts and items to prep the home for the holidays.¹ The move will help consumers save on items for holiday preparations and gifting, like toys, board games, beauty products, bath towels, snacks, beverages, frozen vegetables, cookies, ice cream, toilet paper, cough and cold medicine and more.

Target routinely adjusts its prices to remain competitive in markets across the country. These new price reductions are on top of the retailer's everyday low prices. In May, Target announced it would cut prices on about 5,000 items, saving Target guests millions of dollars this summer. The retailer surpassed its 5,000-item price cuts promise, lowering prices on over 8,000 total items year to date. By the end of the holiday season, Target will have lowered prices on over 10,000 items during the year.  

"We know families are excited to celebrate the holidays, so Target is committed to helping them find joy without compromise — with great products across our assortment at even lower prices," said Rick Gomez, executive vice president and chief commercial officer, Target. "From meal prep and gifting to everyday needs, Target's offering the kind of exceptional value that'll make it even easier for everyone to save money as they embrace the magic of the season."

New lower prices for the holidays and every day

Consumers will find reduced prices on everyday items needed to ready their households for the season and make the most of their budgets as they shop for each important moment — like preparing their homes for guests, purchasing gifts and cooking delicious holiday meals.

For example, in markets across the country from Phoenix to Dallas and Detroit to Atlanta, most stores, Target.com and the Target app are now featuring the following lower prices:

• LEGO Technic 2022 Ford GT Car Model Set now $95.99 (was $119.99)
• Bluey Fire Truck now $19.99 (was $24.99)
• Crisco Vegetable Oil (40 fl. oz) now $4.79 (was $5.29)
• Coffee Mate Natural Bliss Sweet Cream Creamer (32 fl. oz) now $4.99 (was $5.29)
• Magic Bullet Personal Blender Set now $39.99 (was $49.99)
• Purina Tidy Cats Litter (25 lb.) now $7.79 (was $8.59)
• up&up Daytime Cold and Flu Relief Softgels (24 ct.) now $5.99 (was $6.99)

More ways to make shopping easy and affordable

Along with these new everyday low prices, Target is making the holidays happier and more affordable with season-long deals and a wide range of options for gifting and gathering. That includes its largest holiday assortment ever featuring thousands of toys with over half under $20, exclusive products from owned and national brands and $5 and $10 must-haves, making it easy to find gifts for any budget.

Target also makes it easier than ever for consumers to save all season and get their purchases whenever and however they want. The retailer's free-to-join Target Circle program unlocks ways to save on every holiday shopping mission, from everyday essentials to deals — which are applied automatically at checkout — on the newest trends for gifting and gathering in home décor, clothing, beauty and more. Shoppers can also save an extra 5%² if they pay with Target Circle Card. 

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at Target.com, with the purpose of helping all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

1. Pricing, promotions and availability may vary by location and at Target.com. This program excludes Alaska and Hawaii. Products mentioned may not be available at Target.com or in all stores.
2. Restrictions apply. Subject to application approval and identity verification. See Target.com/CircleCard for program rules and details.

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SOURCE Target Corporation

FAQ

How many items is Target reducing prices on for the 2024 holiday season?

Target (TGT) is reducing prices on more than 2,000 items across owned and national brands for the 2024 holiday season.

What types of products are included in Target's price reductions for 2024?

Target's price reductions for 2024 include food and beverages, everyday essentials, holiday gifts, toys, beauty products, home goods, and more.

How many total items will Target have lowered prices on by the end of 2024?

By the end of the 2024 holiday season, Target (TGT) will have lowered prices on over 10,000 items during the year.

What additional savings does Target offer through its loyalty program?

Target's free-to-join Target Circle program offers additional savings on purchases, with deals applied automatically at checkout. Target Circle Card holders can save an extra 5%.