TryHard Holdings Limited (NASDAQ: THH) Deepens Strategic Partnership with SBI Holdings and NEXYZ. Group
Rhea-AI Summary
TryHard Holdings (NASDAQ: THH) has announced a strategic restructuring of its MUSIC CIRCUS subsidiary through enhanced partnerships with SBI Holdings and NEXYZ Group. As part of this collaboration, MUSIC CIRCUS will be renamed to SBI MUSIC CIRCUS, following a partial share transfer to SBI Holdings, NEXYZ, and other shareholders.
The partnership combines SBI's financial expertise, NEXYZ's marketing capabilities, and TryHard's entertainment expertise to accelerate the growth of one of Japan's largest music festivals. While TryHard reduces its ownership stake, it remains a key shareholder and aims to drive value through this strategic alliance.
Additionally, the annual Kansai fireworks event "Senshu Yume Hanabi" will be rebranded as "SBI Maihanabi," creating a unique experience combining music and fireworks.
Positive
- Strategic partnership with SBI Holdings and NEXYZ Group enhances growth potential
- Access to SBI's financial expertise and network, plus NEXYZ's marketing capabilities
- Company maintains stake and influence in SBI MUSIC CIRCUS while reducing operational risk
- Expansion opportunities both in Japan and internationally
Negative
- Reduction in ownership stake of MUSIC CIRCUS business
- Decreased direct control over the music festival operations
News Market Reaction
On the day this news was published, THH declined NaN%, reflecting a moderate negative market reaction. Argus tracked a peak move of +22.1% during that session. Argus tracked a trough of -11.5% from its starting point during tracking. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
— Strengthening Collaboration Centered on MUSIC CIRCUS —
OSAKA, Japan, Sept. 10, 2025 (GLOBE NEWSWIRE) -- TryHard Holdings Limited ("TryHard" or the "Company", Nasdaq: THH) today announced that, in line with the capital alliance executed last year, TryHard together with its wholly-owned subsidiary, TryHard Japan Co., Ltd. (“TryHard Japan”), has transferred a portion of its shares in MUSIC CIRCUS Inc. (“MUSIC CIRCUS”) to and transitioned to a new framework in collaboration with SBI Holdings, Inc. (“SBI”), NEXYZ. Group (“NEXYZ”), and other shareholders. After the completion of official collaboration, MUSIC CIRCUS will change its name to SBI MUSIC CIRCUS Inc. (“SBI MUSIC CIRCUS”).
While this transaction reduces the Company’s ownership stake, it represents a deliberate step to strengthen strategic partnerships. The Company will continue to participate as a shareholder of SBI MUSIC CIRCUS and, through enhanced collaboration, the Company aims to further develop the SBI MUSIC CIRCUS business and increase overall group enterprise value.
Title:
SBI MUSIC CIRCUS
Caption:
SBI MUSIC CIRCUS has grown into one of Japan’s largest music festivals, enjoying strong support particularly among younger audiences.
Background and Objectives
SBI MUSIC CIRCUS has grown into one of Japan’s largest music festivals, enjoying strong support particularly among younger audiences.
Looking ahead, the Company will combine:
- SBI’s financial expertise and expansive network,
- NEXYZ’s marketing capabilities, and
- the Company’s entertainment planning and production know-how.
Together, these strengths will accelerate SBI MUSIC CIRCUS’s expansion both in Japan and abroad.
By deepening this capital alliance, TryHard will continue to drive growth in entertainment-centered businesses while enhancing value for shareholders and investors.
Future Outlook
TryHard will remain a key shareholder of SBI MUSIC CIRCUS and pursue sustainable growth by reinforcing existing partnerships.
Through close collaboration with major stakeholders, SBI and NEXYZ, the Company seeks to establish a new value-creation model centered on SBI MUSIC CIRCUS and achieve further growth in the lifestyle and entertainment sectors.
Title:
SBI Maihanabi
Caption:
The annual Kansai-based fireworks event “Senshu Yume Hanabi” will be rebranded as “SBI Maihanabi”, to provide visitors with a one-of-a-kind experience blending music and fireworks, the event will contribute to regional revitalization and the promotion of international cultural exchange
Company Profiles
About TryHard
As a lifestyle entertainment company incorporated in the Cayman Islands and with its operations based in Japan, TryHard Holdings Limited, with its CEO being Mr. Rakuyo Otsuki, aims to be on the cutting edge of the entertainment industry by introducing state-of-the-art technology, immersive storytelling and bespoke experiences that are multi-sensory. The Company’s mission is to create unique entertainment experiences that captivate audiences, foster memorable connections, and leave a lasting impact. Principal businesses comprise:
- event curation;
- consultancy and management services;
- sub-leasing of entertainment venues; and
- ownership and operation of restaurants.
About SBI MUSIC CIRCUS (formerly MUSIC CIRCUS)
SBI MUSIC CIRCUS, headquartered in Tokyo, Japan, is a leading lifestyle entertainment company specializing in the planning, coordination, and management of music festivals and entertainment events, including the renowned SBI MUSIC CIRCUS festival. The company aims to deliver innovative and immersive experiences that combine music, culture, and entertainment, captivating audiences and creating memorable connections. SBI MUSIC CIRCUS leverages its expertise and network to produce high-quality events and foster unique cultural experiences. The company maintains an active presence online through its website https://music-circus.co.jp and social media channels, including Instagram, X (Twitter), and LINE. Principal businesses comprise:
- Music festival organization;
- Event planning and management;
- Entertainment and cultural experience production; and
- Digital and social media engagement.
Contact
IR Contact
HBK Strategy Limited
Email: ir@hbkstrategy.com
Tel: +852 2156 0223
Disclaimer
This press release may contain forward-looking statements that reflect current expectations and management’s judgment based on available information. Actual results may differ materially due to a variety of factors.
Investors are advised to refer to official filings submitted to NASDAQ and the U.S. Securities and Exchange Commission (SEC) when making investment decisions.
This release does not constitute an offer to sell or solicit an offer to buy any securities, nor does it represent a public offering under Financial Instruments and Exchange Act of Japan.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/c8275c6f-7eeb-4d83-ab41-25ce3896a390
https://www.globenewswire.com/NewsRoom/AttachmentNg/05d3dedc-d006-448d-a0d5-e550ab3a0b13
FAQ
What changes are happening to TryHard Holdings' MUSIC CIRCUS business?
How will the partnership between TryHard Holdings and SBI Holdings benefit MUSIC CIRCUS?
What is happening to the Senshu Yume Hanabi event?
Will TryHard Holdings (THH) maintain involvement in MUSIC CIRCUS after the partnership?
What is the strategic rationale behind TryHard's reduced ownership in MUSIC CIRCUS?
