TryHard Holdings Limited (NASDAQ: THH) Deepens Strategic Partnership with SBI Holdings and NEXYZ. Group
TryHard Holdings (NASDAQ: THH) has announced a strategic restructuring of its MUSIC CIRCUS subsidiary through enhanced partnerships with SBI Holdings and NEXYZ Group. As part of this collaboration, MUSIC CIRCUS will be renamed to SBI MUSIC CIRCUS, following a partial share transfer to SBI Holdings, NEXYZ, and other shareholders.
The partnership combines SBI's financial expertise, NEXYZ's marketing capabilities, and TryHard's entertainment expertise to accelerate the growth of one of Japan's largest music festivals. While TryHard reduces its ownership stake, it remains a key shareholder and aims to drive value through this strategic alliance.
Additionally, the annual Kansai fireworks event "Senshu Yume Hanabi" will be rebranded as "SBI Maihanabi," creating a unique experience combining music and fireworks.
TryHard Holdings (NASDAQ: THH) ha annunciato una riorganizzazione strategica della sua controllata MUSIC CIRCUS tramite un rafforzamento delle partnership con SBI Holdings e NEXYZ Group. Nell'ambito di questa collaborazione, MUSIC CIRCUS assumerà il nuovo nome SBI MUSIC CIRCUS, a seguito di un trasferimento parziale di azioni a favore di SBI Holdings, NEXYZ e altri azionisti.
La partnership unisce la competenza finanziaria di SBI, le capacità di marketing di NEXYZ e l'esperienza nel settore dell'intrattenimento di TryHard, con l'obiettivo di accelerare la crescita di uno dei maggiori festival musicali del Giappone. Pur riducendo la propria partecipazione, TryHard rimane azionista di rilievo e punta a creare valore attraverso questa alleanza strategica.
Inoltre, l'evento pirotecnico annuale del Kansai "Senshu Yume Hanabi" sarà rinominato "SBI Maihanabi", dando vita a un'esperienza originale che combina musica e fuochi d'artificio.
TryHard Holdings (NASDAQ: THH) ha anunciado una reestructuración estratégica de su filial MUSIC CIRCUS mediante el fortalecimiento de sus alianzas con SBI Holdings y NEXYZ Group. Como parte de esta colaboración, MUSIC CIRCUS pasará a llamarse SBI MUSIC CIRCUS, tras una transferencia parcial de acciones a SBI Holdings, NEXYZ y otros accionistas.
La alianza combina la experiencia financiera de SBI, las capacidades de marketing de NEXYZ y la experiencia en entretenimiento de TryHard para impulsar el crecimiento de uno de los festivales de música más grandes de Japón. Aunque TryHard reduce su participación, sigue siendo un accionista clave y pretende generar valor mediante esta alianza estratégica.
Además, el evento anual de fuegos artificiales de Kansai, "Senshu Yume Hanabi", será rebautizado como "SBI Maihanabi", creando una experiencia única que fusiona música y espectáculos pirotécnicos.
TryHard Holdings (NASDAQ: THH)는 SBI Holdings와 NEXYZ Group과의 협력을 강화해 자회사 MUSIC CIRCUS의 전략적 구조조정을 발표했습니다. 이번 협력의 일환으로 MUSIC CIRCUS는 SBI Holdings, NEXYZ 및 기타 주주에게 일부 지분이 이전되며 SBI MUSIC CIRCUS로 사명이 변경됩니다.
이번 파트너십은 SBI의 금융 전문성, NEXYZ의 마케팅 역량과 TryHard의 엔터테인먼트 전문성을 결합해 일본 최대 규모의 음악 페스티벌 중 하나의 성장을 가속화하는 것을 목표로 합니다. TryHard는 지분을 줄이지만 여전히 주요 주주로 남아 이 전략적 제휴를 통해 가치를 창출하려고 합니다.
또한 간사이 지역의 연례 불꽃놀이 행사 "Senshu Yume Hanabi"는 "SBI Maihanabi"로 브랜드명이 변경되어 음악과 불꽃놀이를 결합한 독특한 경험을 제공하게 됩니다.
TryHard Holdings (NASDAQ: THH) a annoncé une restructuration stratégique de sa filiale MUSIC CIRCUS via un renforcement des partenariats avec SBI Holdings et NEXYZ Group. Dans le cadre de cette collaboration, MUSIC CIRCUS sera renommée SBI MUSIC CIRCUS, suite à un transfert partiel d'actions à SBI Holdings, NEXYZ et d'autres actionnaires.
Le partenariat combine l'expertise financière de SBI, les capacités marketing de NEXYZ et le savoir‑faire en divertissement de TryHard pour accélérer la croissance de l'un des plus grands festivals de musique du Japon. Bien que TryHard réduise sa participation, il demeure un actionnaire clé et vise à créer de la valeur grâce à cette alliance stratégique.
Par ailleurs, le feu d'artifice annuel du Kansai « Senshu Yume Hanabi » sera rebaptisé « SBI Maihanabi », offrant une expérience singulière qui combine musique et feux d'artifice.
TryHard Holdings (NASDAQ: THH) hat eine strategische Umstrukturierung seiner Tochtergesellschaft MUSIC CIRCUS angekündigt, indem die Partnerschaften mit SBI Holdings und NEXYZ Group vertieft werden. Im Rahmen dieser Zusammenarbeit wird MUSIC CIRCUS nach einer teilweisen Aktienübertragung an SBI Holdings, NEXYZ und weitere Aktionäre in SBI MUSIC CIRCUS umbenannt.
Die Partnerschaft vereint SBIs Finanzexpertise, NEXYZs Marketingfähigkeiten und TryHards Entertainment-Know-how, um das Wachstum eines der größten Musikfestivals Japans zu beschleunigen. Obwohl TryHard seinen Anteil reduziert, bleibt das Unternehmen ein bedeutender Aktionär und will durch diese strategische Allianz Wert schaffen.
Zusätzlich wird das jährliche Feuerwerksfest im Kansai, „Senshu Yume Hanabi“, in „SBI Maihanabi“ umbenannt und soll so ein einzigartiges Erlebnis aus Musik und Feuerwerk schaffen.
- Strategic partnership with SBI Holdings and NEXYZ Group enhances growth potential
- Access to SBI's financial expertise and network, plus NEXYZ's marketing capabilities
- Company maintains stake and influence in SBI MUSIC CIRCUS while reducing operational risk
- Expansion opportunities both in Japan and internationally
- Reduction in ownership stake of MUSIC CIRCUS business
- Decreased direct control over the music festival operations
Insights
TryHard reduces MUSIC CIRCUS ownership but strengthens strategic partnerships with SBI and NEXYZ to drive growth and expansion opportunities.
TryHard Holdings has strategically reduced its ownership stake in MUSIC CIRCUS by transferring shares to SBI Holdings and NEXYZ Group, transitioning to a collaborative framework that will rename the entity to SBI MUSIC CIRCUS. This move represents a deliberate strategic pivot rather than a simple divestiture.
The restructured partnership combines three distinct strengths: SBI's financial expertise and network, NEXYZ's marketing capabilities, and TryHard's entertainment planning know-how. This tripartite collaboration aims to accelerate expansion of the music festival business both domestically and internationally.
MUSIC CIRCUS has already established itself as one of Japan's largest music festivals, with particular appeal to younger demographics - a valuable market segment with long-term revenue potential. The strategic realignment positions the festival for growth beyond its current market position.
Additionally, the annual fireworks event "Senshu Yume Hanabi" will be rebranded as "SBI Maihanabi" - creating a hybrid experience combining music and fireworks. This development suggests the partnership is already yielding new entertainment concepts that could drive additional revenue streams.
While the press release doesn't disclose financial terms or TryHard's remaining ownership percentage, the company's continued position as a "key shareholder" indicates this is a strategic partnership adjustment rather than a significant exit from the business. The move appears designed to leverage complementary capabilities while maintaining TryHard's core entertainment expertise in the collaboration.
— Strengthening Collaboration Centered on MUSIC CIRCUS —
OSAKA, Japan, Sept. 10, 2025 (GLOBE NEWSWIRE) -- TryHard Holdings Limited ("TryHard" or the "Company", Nasdaq: THH) today announced that, in line with the capital alliance executed last year, TryHard together with its wholly-owned subsidiary, TryHard Japan Co., Ltd. (“TryHard Japan”), has transferred a portion of its shares in MUSIC CIRCUS Inc. (“MUSIC CIRCUS”) to and transitioned to a new framework in collaboration with SBI Holdings, Inc. (“SBI”), NEXYZ. Group (“NEXYZ”), and other shareholders. After the completion of official collaboration, MUSIC CIRCUS will change its name to SBI MUSIC CIRCUS Inc. (“SBI MUSIC CIRCUS”).
While this transaction reduces the Company’s ownership stake, it represents a deliberate step to strengthen strategic partnerships. The Company will continue to participate as a shareholder of SBI MUSIC CIRCUS and, through enhanced collaboration, the Company aims to further develop the SBI MUSIC CIRCUS business and increase overall group enterprise value.
Title:
SBI MUSIC CIRCUS
Caption:
SBI MUSIC CIRCUS has grown into one of Japan’s largest music festivals, enjoying strong support particularly among younger audiences.
Background and Objectives
SBI MUSIC CIRCUS has grown into one of Japan’s largest music festivals, enjoying strong support particularly among younger audiences.
Looking ahead, the Company will combine:
- SBI’s financial expertise and expansive network,
- NEXYZ’s marketing capabilities, and
- the Company’s entertainment planning and production know-how.
Together, these strengths will accelerate SBI MUSIC CIRCUS’s expansion both in Japan and abroad.
By deepening this capital alliance, TryHard will continue to drive growth in entertainment-centered businesses while enhancing value for shareholders and investors.
Future Outlook
TryHard will remain a key shareholder of SBI MUSIC CIRCUS and pursue sustainable growth by reinforcing existing partnerships.
Through close collaboration with major stakeholders, SBI and NEXYZ, the Company seeks to establish a new value-creation model centered on SBI MUSIC CIRCUS and achieve further growth in the lifestyle and entertainment sectors.
Title:
SBI Maihanabi
Caption:
The annual Kansai-based fireworks event “Senshu Yume Hanabi” will be rebranded as “SBI Maihanabi”, to provide visitors with a one-of-a-kind experience blending music and fireworks, the event will contribute to regional revitalization and the promotion of international cultural exchange
Company Profiles
About TryHard
As a lifestyle entertainment company incorporated in the Cayman Islands and with its operations based in Japan, TryHard Holdings Limited, with its CEO being Mr. Rakuyo Otsuki, aims to be on the cutting edge of the entertainment industry by introducing state-of-the-art technology, immersive storytelling and bespoke experiences that are multi-sensory. The Company’s mission is to create unique entertainment experiences that captivate audiences, foster memorable connections, and leave a lasting impact. Principal businesses comprise:
- event curation;
- consultancy and management services;
- sub-leasing of entertainment venues; and
- ownership and operation of restaurants.
About SBI MUSIC CIRCUS (formerly MUSIC CIRCUS)
SBI MUSIC CIRCUS, headquartered in Tokyo, Japan, is a leading lifestyle entertainment company specializing in the planning, coordination, and management of music festivals and entertainment events, including the renowned SBI MUSIC CIRCUS festival. The company aims to deliver innovative and immersive experiences that combine music, culture, and entertainment, captivating audiences and creating memorable connections. SBI MUSIC CIRCUS leverages its expertise and network to produce high-quality events and foster unique cultural experiences. The company maintains an active presence online through its website https://music-circus.co.jp and social media channels, including Instagram, X (Twitter), and LINE. Principal businesses comprise:
- Music festival organization;
- Event planning and management;
- Entertainment and cultural experience production; and
- Digital and social media engagement.
Contact
IR Contact
HBK Strategy Limited
Email: ir@hbkstrategy.com
Tel: +852 2156 0223
Disclaimer
This press release may contain forward-looking statements that reflect current expectations and management’s judgment based on available information. Actual results may differ materially due to a variety of factors.
Investors are advised to refer to official filings submitted to NASDAQ and the U.S. Securities and Exchange Commission (SEC) when making investment decisions.
This release does not constitute an offer to sell or solicit an offer to buy any securities, nor does it represent a public offering under Financial Instruments and Exchange Act of Japan.
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/c8275c6f-7eeb-4d83-ab41-25ce3896a390
https://www.globenewswire.com/NewsRoom/AttachmentNg/05d3dedc-d006-448d-a0d5-e550ab3a0b13
FAQ
What changes are happening to TryHard Holdings' MUSIC CIRCUS business?
How will the partnership between TryHard Holdings and SBI Holdings benefit MUSIC CIRCUS?
What is happening to the Senshu Yume Hanabi event?
Will TryHard Holdings (THH) maintain involvement in MUSIC CIRCUS after the partnership?
What is the strategic rationale behind TryHard's reduced ownership in MUSIC CIRCUS?
