Las Culturistas' Matt Rogers and Bowen Yang Redefine Tired Gift Guides with Marshalls in "It's Giving Gifts!"

Rhea-AI Summary

Marshalls (NYSE: TJX) teams with comedians Matt Rogers and Bowen Yang to launch a holiday gift guide called "It's Giving Gifts!" on Nov 13, 2025. The guide reimagines seasonal shopping with 15 highly specific, witty categories and curated, shoppable finds that emphasize premium merchandise at value prices.

The campaign includes social content and videos featuring Rogers and Yang, and directs shoppers to Marshalls.com and @Marshalls on Instagram and TikTok for curated edits and interactive experiences.

Insights

Retail Marketing Strategist

Marshalls launched a branded holiday gift-guide collaboration with Matt Rogers and Bowen Yang to drive differentiated seasonal merchandising and engagement.

Marshalls uses a celebrity-curated, 15-category guide to make product discovery feel personal and entertaining, linking premium finds to an amplified social video push on Instagram and TikTok and an online shoppable experience on Marshalls.com. The collaboration pairs comedic cultural credibility with targeted holiday merchandising to increase traffic and conversion during a key selling period.

Execution depends on category relevance, inventory availability, and the creators' ability to convert attention into purchases; promotional cadence and shoppable links must be seamless to avoid lost demand. Monitor campaign engagement metrics, site conversion rates, and inventory sell-through over the holiday window beginning Nov. 13, 2025 and through typical seasonal shopping weeks for clear impact signals.

Rogers and Yang bring the holiday cheer with a reimagined gift guide featuring witty, wildly specific categories filled with standout gifts for every person on your list

FRAMINGHAM, Mass., Nov. 13, 2025 /PRNewswire/ -- Marshalls (NYSE: TJX) believes gifts should be as inspired as the people you're shopping for, so this holiday season, the brand is rewriting the rules of holiday gifting with Las Culturistas. Introducing "It's Giving Gifts!," a reimagined holiday gift guide, created in collaboration with Matt Rogers and Bowen Yang. Known for their sharp wit and cultural savvy, the duo is bringing a fresh perspective to tired gift guides with relatable gift categories that are equal parts elevated and entertaining—packed with premium finds at amazing prices that genuinely say, "I saw this and thought of you."

Experience the full interactive Multichannel News Release here: https://www.multivu.com/marshalls/9358551-en-marshalls-its-giving-gifts-holiday-gift-guide-matt-rogers-bowen-yang

"It's Giving Gifts!" features 15 delightfully specific categories, designed to offer shoppable finds for everyone on your list from "best gifts for the cool girl who is always late and makes you think punctuality is kind of embarrassing" to "best gifts for me that were so thoughtful I really shouldn't have." Curated with Rogers and Yang's signature Las Culturistas flair, the relatable gift categories feature high-quality merchandise at incredible prices to help shoppers skip the generic and get personal.

"At Marshalls, we believe great gifting starts with access to incredible finds that make it easy to show up for the people in your life" said Sonya Cosentini, Vice President of Brand Marketing at Marshalls. "Partnering with Matt and Bowen for 'It's Giving Gifts!' was a natural fit because their humor and insight provide a fresh take on holiday shopping. Together, we're helping people gift with intention, personality, and heart."

Each category in "It's Giving Gifts!" is packed with quality merchandise at prices that make gifting even more enjoyable this holiday season. From premium bakeware for "the gift at the holiday party that'll make you casually brag to everyone: 'Yeah…That was the one I brought'" to actually fashionable sneakers and leather wallets for "the Dad who takes the worst pictures of you you've ever seen, but you love him anyway," the guide brings the joy back into holiday shopping with inspired finds that feel made for everyone on your list.

"We're thrilled to partner with Marshalls to unveil 'It's Giving Gifts!' and trust us, it has our unmistakable stamp all over it. From the categories to the merchandise, it's giving thoughtful, it's giving chic, it's giving…giving," said Rogers and Yang. "There's truly something for everyone: friends, family, even situationships. We've always believed gift-giving should be joyful and personal, and finding 'that perfect gift' at an amazing price? THAT'S a sleigh!"

Gift the good stuff all season long at Marshalls and shop "It's Giving Gifts!" from Marshalls and Las Culturistas' Matt Rogers and Bowen Yang online at Marshalls.com. Consumers can also follow @Marshalls on Instagram and TikTok to discover curated edits packed with premium finds across every category, and catch Rogers and Yang in action as they dive into the guide through a series of spirited videos.

About Marshalls:
Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.

Media Contact: ItsGivingGifts@Edelman.com

 

 

 

 

View original content:https://www.prnewswire.com/news-releases/las-culturistas-matt-rogers-and-bowen-yang-redefine-tired-gift-guides-with-marshalls-in-its-giving-gifts-302614580.html

SOURCE Marshalls

FAQ

What is Marshalls announcing on Nov 13, 2025 with Matt Rogers and Bowen Yang (TJX)?

Marshalls launched "It's Giving Gifts!", a 15-category holiday gift guide curated with Matt Rogers and Bowen Yang, available at Marshalls.com.

How many categories are in Marshalls' "It's Giving Gifts!" guide and what do they feature (TJX)?

The guide features 15 specific, humorous categories showcasing premium, value-priced merchandise for varied gift recipients.

Where can shoppers find the Marshalls x Las Culturistas gift guide (TJX)?

Shoppers can browse the guide online at Marshalls.com and follow @Marshalls on Instagram and TikTok for curated edits and videos.

Does the Marshalls gift guide include video content with Matt Rogers and Bowen Yang (TJX)?

Yes. The campaign includes a series of spirited videos featuring Rogers and Yang diving into the guide.

What type of products does Marshalls highlight in the "It's Giving Gifts!" guide (TJX)?

The guide highlights a range of premium finds at bargain prices, from bakeware and sneakers to leather wallets and seasonal gifts.

Will the Marshalls gift guide help shoppers find personalized gifts quickly (TJX)?

Yes. The guide's specific categories are designed to help shoppers find tailored, shoppable gifts for different people and situations.