Marshalls Expands Efforts to Help Women Access the Good Stuff™ in Life

Rhea-AI Summary

Marshalls (NYSE: TJX) has announced the expansion of its Good Stuff Social Club initiative to three new cities in 2025, building upon its successful events in NYC, Atlanta, and Chicago. The program, now in its third year, aims to help close the access gap for women by providing tools, resources, and community support.

The next event will take place in Houston on April 5th, 2025, followed by events in Detroit and Phoenix later in the year. The Houston all-day event at Reeves Art + Design will feature notable speakers including Vivian Tu (Your Rich BFF CEO), Keltie Knight (Emmy Award-winning E! News co-host), and Katya Echazarreta (first Mexican-born woman in space).

Marshalls is also enhancing its online presence through a Tools & Resources Hub at MarshallsGoodStuffSocialClub.com, offering free access to expert content and resources nationwide. The Houston event will include sessions on financial empowerment, personal branding, and professional development, along with local business partnerships.

Positive

• Expansion of successful community initiative to three new markets indicates growth in brand engagement
• Free event format promotes accessibility and potential customer base expansion
• Strategic partnership with high-profile speakers and experts enhances brand value

Negative

• None.

To help reach women across the country, Marshalls will debut dynamic new online content and bring the Marshalls Good Stuff Social Club to three new cities this year

FRAMINGHAM, Mass., March 25, 2025 /PRNewswire/ -- Marshalls (NYSE: TJX) today announces the expansion of the Marshalls Good Stuff Social Club to three new cities across the country and introduces engaging short-form video content to its online Tools & Resources Hub. Now in its third year, Marshalls remains dedicated to its mission of helping to close the access gap – the lack of access to tools, resources, and communities that help enable women to live the life they want, whatever that means to them.

Following the success of the NYC, Atlanta, and Chicago events, the Marshalls Good Stuff Social Club is heading to Houston, Texas on Saturday, April 5^th. The all-day inclusive event features programming designed to help women feel financially empowered, embrace self-worth, turn connection into valuable community and show up with confidence. Later in the year, Marshalls will bring intimate Social Clubs to Detroit and Phoenix, offering women in these communities access to local leaders and experts to help grow their networks.

Women everywhere will be able to access the expertise of the Social Club speakers like Vivian Tu, New York Times best-selling author and CEO & founder of the financial equity phenomenon, Your Rich BFF, and Keltie Knight, Emmy Award winning E! News co-host and host of the LadyGang podcast, by visiting the Tools & Resources Hub at MarshallsGoodStuffSocialClub.com. In addition to existing content from past Good Stuff Social Clubs, Marshalls will introduce newly curated modules on the hub, led by inspiring changemakers helping provide women nationwide with actionable insights to help them thrive in the most important areas of their life.

"As we celebrate the third year of the Good Stuff Social Club, we are deeply inspired by the incredible women we've met at our events over the past two years and are committed to providing impactful programming to help women access the good stuff in life," states Sonya Cosentini, Vice President, Brand Marketing, Marshalls. "By continually enhancing our programming – both in person and online – we hope to provide more women across the country with access to valuable tools, resources, and communities that support their success."

On Saturday April 5^th from 9am - 6pm CT, the Marshalls Good Stuff Social Club will take over Reeves Art + Design (2415 Taft Street) in the Montrose neighborhood of Houston. Joining Marshalls will be longtime partners Vivian Tu, Keltie Knight, and Karen Blanchard, fashion stylist and influencer, as well as sessions with Deepica Mutyala, Houston-raised beauty entrepreneur, and Katya Echazarreta, electrical engineer and first Mexican-born woman to go to space, to name a few. In addition to an impactful day of powerful speakers, the Houston event will feature renowned local food, a chance for attendees to capture their headshots and personal color analysis from local women-owned businesses.

Visit MarshallsGoodStuffSocialClub.com to register to attend on Saturday, April 5^th in Houston. Tickets are free of charge. All session sign-ups are on a first-come, first-serve basis as availability is limited:

• Host: Keisha Nicole
  • Houston-based radio host and Houston Texans' in-stadium emcee, Keisha Nicole, will host the day's activities, including participating in select sessions during moderated Q&As to foster an engaging conversation between session leaders and attendees.
• Rewrite Your Financial Story with a "Rich Mindset"
  • Vivian Tu, financial mastermind and CEO behind the Your Rich BFF brand, leads an interactive session where you'll learn how to rewire your mindset around wealth, uncover the financial principles key to a "rich mindset", and kickstart your journey to developing a more empowered relationship with money.
• Harnessing Your Superpowers to Build a Personal or Professional Brand
  • Join Keltie Knight, Emmy Award winning E! News co-host and host of the LadyGang podcast, for some real talk, personal stories, and practical strategies for building your personal and professional brand with intention. Get ready to elevate your brand and step fully into who you are — authentically and unapologetically.
• The Pivot Playbook: Finding Joy in Life's Detours
  • In this uplifting and inspiring workshop with radio and podcast host, TV personality, and author Tanya Rad, you'll learn how to embrace life's twists, reframe setbacks, and step confidently into new opportunities.
• Mission: Mentorship – An Astronaut's Guide to Breaking Barriers & Propelling Upward Together
  • Katya Echazarreta, the first Mexican-born woman in space, knows what it takes to navigate the world of STEM, overcome biases, & build a career that defies expectations. Being a woman in a male-dominated field comes with challenges and the right guidance isn't just helpful — it's mission-critical.
• Power Dressing: Own Your Style, Own the Room
  • Join fashion stylist and influencer, Karen Blanchard, and Houston-based content creator, Tolani Eweje, for an interactive session about mastering the art of power dressing. You'll walk away with practical tips to dress with purpose, presence, and personality.
• Turning Passion into Profit: Building a Purpose-Driven Business Without Losing Your Spark
  • In this fireside chat with renowned radio personality Keisha Nicole, Houston-raised beauty entrepreneur Deepica Mutyala will explore not just how to build a business that resonates but also how to determine if turning what you love into a livelihood is the right path for you.

Consumers around the U.S. can continue to access digital tools and resources and learn more about Marshalls' mission on MarshallsGoodStuffSocialClub.com. Details for the Detroit and Phoenix events will be announced later this year.

About Marshalls:  
Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Marshalls.com. Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit Marshalls.com to shop online and locate your nearest store.

Media Contact: mgssc-media@edelman.com  

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SOURCE Marshalls

FAQ

When and where is the next Marshalls Good Stuff Social Club event in 2025?

The next event is scheduled for Saturday, April 5th, 2025, from 9am - 6pm CT at Reeves Art + Design in Houston's Montrose neighborhood.

What cities will host TJX's Marshalls Good Stuff Social Club events in 2025?

Marshalls will host events in Houston (April 5th), Detroit, and Phoenix, with specific dates for the latter two cities to be announced later in 2025.

How much do tickets cost for Marshalls Good Stuff Social Club events?

Tickets are free of charge, but availability is and session sign-ups are on a first-come, first-serve basis.

Who are the featured speakers at the Houston Marshalls Good Stuff Social Club event?

Speakers include Vivian Tu (Your Rich BFF), Keltie Knight (E! News), Katya Echazarreta (astronaut), Deepica Mutyala (beauty entrepreneur), and Karen Blanchard (fashion stylist).