Paramount and PBR Announce Landmark Five-Year Media Rights Deal
Paramount (TKO) and PBR signed a five-year media rights agreement making Paramount+ the primary streaming home for PBR's Unleash The Beast beginning with the 2026 season, which kicks off Dec 12, 2025. Paramount+ will stream live coverage of the full UTB season, a five-month tour across 19 cities in 17 states. CBS Television Network will continue to air a CBS Game of the Week during the 2026 season and the long-running CBS–PBR relationship extends through 2030. The release also notes related TKO/Paramount sports deals: Paramount+ becomes the exclusive U.S. home for all UFC events starting 2026 (including 43 annual events), secured UFC streaming rights in Latin America and Australia for seven years from 2026, and will stream Zuffa Boxing beginning Jan 2026. PBR achieved a broadcast peak of 2.70 million viewers in October.
Paramount (TKO) e PBR hanno firmato un accordo quinquennale sui diritti media che rende Paramount+ la casa di streaming primaria per PBR Unleash The Beast a partire dalla stagione 2026, che inizia il 12 dicembre 2025. Paramount+ trasmetterà in live l'intera stagione UTB, un tour di cinque mesi in 19 città in 17 stati. CBS Television Network continuerà a trasmettere un CBS Game of the Week durante la stagione 2026 e la lunga relazione tra CBS e PBR si estende fino al 2030. Il comunicato segnala anche accordi sportivi TKO/Paramount correlati: Paramount+ diventa la casa esclusiva negli USA per tutti gli eventi UFC a partire dal 2026 (inclusi 43 eventi annuali), ha assicurato i diritti di streaming UFC in America Latina e in Australia per sette anni dal 2026, e fungerà da piattaforma per lo Zuffa Boxing a partire da gennaio 2026. PBR ha raggiunto un picco di trasmissione di 2,70 milioni di spettatori in ottobre.
Paramount (TKO) y PBR firmaron un acuerdo de derechos mediáticos de cinco años que convierte a Paramount+ en el hogar principal de streaming para PBR Unleash The Beast a partir de la temporada 2026, que comienza el 12 de diciembre de 2025. Paramount+ transmitirá en vivo la cobertura completa de la temporada UTB, una gira de cinco meses por 19 ciudades en 17 estados. CBS Television Network seguirá transmitiendo un CBS Game of the Week durante la temporada 2026 y la amplia relación entre CBS y PBR se extiende hasta 2030. El comunicado también señala acuerdos deportivos relacionados TKO/Paramount: Paramount+ se convierte en el hogar exclusivo en EE. UU. para todos los eventos UFC a partir de 2026 (incluidos 43 eventos anuales), aseguró derechos de streaming de UFC en América Latina y Australia por siete años desde 2026, y transmitirá Zuffa Boxing a partir de enero de 2026. PBR logró un máximo de audiencia de 2,70 millones de espectadores en octubre.
Paramount (TKO)와 PBR은 5년간의 미디어 권리 계약을 체결하여 2026 시즌부터 PBR Unleash The Beast의 주요 스트리밍 홈을 Paramount+로 만들며, 2025년 12월 12일에 시작됩니다. Paramount+는 UTB 전체 시즌의 생중계를 스트리밍하고 17개 주의 19개 도시를 거치는 5개월간의 투어를 제공합니다. CBS Television Network는 2026 시즌 동안 CBS Game of the Week를 계속 방영하며 CBS와 PBR 간의 긴 관계는 2030년까지 연장됩니다. 또한 발표에는 TKO/Paramount 스포츠 관련 계약이 언급됩니다: 2026년부터 UFC 이벤트의 미국 독점 홈이 Paramount+가 되며 (연간 43개 이벤트 포함), 2026년부터 7년 동안 라틴 아메리카와 호주에서 UFC 스트리밍 권리를 확보하고, 2026년 1월부터 Zuffa Boxing을 스트리밍합니다. PBR은 10월에 270만 명의 시청자를 기록했습니다.
Paramount (TKO) et PBR ont signé un accord de droits médias de cinq ans faisant de Paramount+ le foyer principal de streaming pour PBR Unleash The Beast à partir de la saison 2026, qui débute le 12 décembre 2025. Paramount+ diffusera en direct l'intégralité de la saison UTB, une tournée de cinq mois dans 19 villes dans 17 États. CBS Television Network continuera à diffuser un CBS Game of the Week pendant la saison 2026 et la longue relation CBS–PBR s'étend jusqu'en 2030. Le communiqué mentionne également d'autres accords sportifs liés TKO/Paramount : Paramount+ devient le domicile exclusif aux États‑Unis pour tous les événements UFC à partir de 2026 (43 événements annuels), a sécurisé les droits de streaming UFC en Amérique latine et en Australie pour sept ans à partir de 2026, et diffusera Zuffa Boxing à partir de janvier 2026. PBR a atteint un pic d'audience de 2,70 millions de téléspectateurs en octobre.
Paramount (TKO) und PBR haben eine fünfjährige Vereinbarung über Medienrechte unterzeichnet, die Paramount+ ab der Saison 2026 zum primären Streaming-Heim von PBR Unleash The Beast macht und am 12. Dezember 2025 beginnt. Paramount+ wird die Live-Berichterstattung der gesamten UTB-Saison übertragen, eine fünfmonatige Tour durch 19 Städte in 17 Bundesstaaten. CBS Television Network wird auch in der Saison 2026 ein CBS Game of the Week ausstrahlen, und die langjährige CBS–PBR-Beziehung erstreckt sich bis 2030. Die Mitteilung verweist auch auf verwandte TKO/Paramount-Sportverträge: Paramount+ wird ab 2026 die exklusive US-Heimat aller UFC-Veranstaltungen (einschließlich 43 jährlicher Veranstaltungen), sichert UFC-Streaming-Rechte in Lateinamerika und Australien für sieben Jahre ab 2026 und wird Zuffa Boxing ab Januar 2026 streamen. PBR erreichte im Oktober eine Höchstreichweite von 2,70 Millionen Zuschauern.
باراماونت (TKO) و PBR وقّعا اتفاقية حقوق إعلامية لمدة خمس سنوات تجعل Paramount+ الوجهة الأساسية للبث لـ PBR Unleash The Beast اعتباراً من موسم 2026، الذي يبدأ في 12 ديسمبر 2025. ستقوم Paramount+ ببث التغطية الحية لكامل موسم UTB، وجولة مدتها خمسة أشهر عبر 19 مدينة في 17 ولاية. ستواصل CBS Television Network بث CBS Game of the Week خلال موسم 2026 وتمتد العلاقة الطويلة بين CBS وPBR حتى 2030. كما يذكر البيان صفقات رياضية مرتبطة بـ TKO/Paramount: تصبح Paramount+ الموطن الأمريكي الحصري لجميع فعاليات UFC اعتباراً من 2026 (43 حدثاً سنوياً)، وأمن حقوق بث UFC في أميركا اللاتينية وأستراليا لمدة سبع سنوات ابتداء من 2026، وستبث Zuffa Boxing ابتداءً من كانون الثاني/يناير 2026. حققت PBR ذروة مشاهدة قدرها 2,70 مليون مشاهد في أكتوبر.
- 5-year Paramount+ streaming rights for PBR UTB starting Dec 12, 2025
- UTB tour spans five months in 19 cities across 17 states
- CBS broadcast peak of 2.70 million viewers in October
- Paramount+ exclusive U.S. home for UFC beginning 2026 (43 events)
- UFC streaming rights in Latin America and Australia for seven years
- CBS–PBR relationship continues through 2030, limiting exclusivity
- CBS will still air a Game of the Week during 2026 season
Insights
Five-year deal moves PBR Unleash The Beast live streaming to Paramount+, expanding reach while keeping CBS broadcast windows.
Paramount+ will stream the full PBR Unleash The Beast season beginning with the
The business mechanism pairs live subscription streaming with retained broadcast highlights, which can broaden audience monetization without eliminating linear reach. Key dependencies include subscriber conversion to Paramount+ for live events and continued CBS broadcast ratings; recent evidence cites a peak CBS PBR broadcast audience of 2.70 million, which supports sustained viewer interest. Risks are executional: packaging, scheduling, and user experience must avoid fragmenting viewers between platforms.
Concrete items to watch in the near term are subscriber engagement metrics on Paramount+ once live streaming begins in
Paramount+ to Become Streaming Home of PBR Unleash The Beast
NEW YORK, Nov. 5, 2025 /PRNewswire/ -- Paramount and PBR (Professional Bull Riders) today announced a new five-year media rights agreement that will make Paramount+ the primary streaming home of PBR's premier tour, Unleash The Beast, starting in the 2026 season beginning December 12.
Under the agreement, Paramount+ will stream live coverage of the full PBR Unleash The Beast (UTB) season – the highest level of individual bull riding competition spanning five months in 19 cities across 17 states. The partnership builds on the long-standing relationship between PBR and CBS Sports, which began in 2013 and runs through 2030. CBS Television Network will continue to carry the CBS Game of the Week during the 2026 Unleash The Beast Season. This announcement reinforces Paramount's strong partnership with PBR, which also includes Pluto TV's collaboration that began in 2021 with the launch of PBR RidePass as an exclusive live channel on the platform.
"This deal aligns with our longstanding relationship with CBS and reflects our shared commitment to expanding PBR's reach," said Sean Gleason, PBR CEO and Commissioner. "We are excited to continue this extraordinary partnership and thrilled that this new deal, bolstered by Paramount+, will bring our sport to an even broader audience."
"CBS Sports has been the home of PBR for decades, and we are proud to deepen our partnership by bringing the Unleash the Beast series to our expanding streaming audience on Paramount+," said Dan Weinberg, EVP, Programming, CBS Sports. "This extension enables us to extend our reach, delivering dynamic PBR content to an even wider audience."
PBR continues to perform strongly on broadcast. In October, CBS aired its highest-rated PBR broadcast of all time, reaching an average of 2.70 million viewers.
Highlights of the 2026 Unleash The Beast season include PBR's debut at TD Garden in Boston and Doak Campbell Stadium at Florida State, as well as return visits to Madison Square Garden in New York for the 18th time and to Pittsburgh, PA following back-to-back sold-out nights at PPG Paints Arena in 2024. Kicking off December 12, 2025 in Manchester, NH the 2026 season will culminate in the PBR World Finals: Unleash The Beast, returning to Fort Worth, Texas with events at Cowtown Coliseum (May 7–10) and championship rounds at Dickies Arena (May 14–17).
PBR is part of TKO Group Holdings, which recently announced major agreements with Paramount. Beginning in 2026, Paramount+ will become the exclusive U.S. home for all UFC events—including 43 annual events spanning marquee events and Fight Nights—with select events also airing on CBS. Building on that agreement, Paramount+ also secured the live streaming rights to UFC in Latin America and Australia for seven years beginning in 2026. Additionally, Zuffa Boxing will stream exclusively on Paramount+ in the U.S., Canada, and Latin America beginning January 2026. TKO-owned global sports marketing agency IMG advised PBR on negotiations with Paramount+.
About Paramount, a Skydance Corporation:
Paramount, a Skydance Corporation (Nasdaq: PSKY) is a leading, next‑generation global media and entertainment company, comprised of three business segments: Filmed Entertainment, Direct-to-Consumer, and TV Media. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most-watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME®, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit www.paramount.com.
About PBR (Professional Bull Riders):
PBR is the world's premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world's best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 50 annual events nationwide. PBR events are broadcast on CBS Television Network and Paramount, CW Network and FOX Nation. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.
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SOURCE Paramount
