Welcome to our dedicated page for TILRAY BRANDS news (Ticker: TLRY), a resource for investors and traders seeking the latest updates and insights on TILRAY BRANDS stock.
Tilray Brands, Inc. operates as a global lifestyle and consumer packaged goods company spanning cannabis, craft beverages, hemp-based foods and wellness products. News about TLRY commonly covers product launches, brand refreshes and retail distribution across beverage and food subsidiaries such as BrewDog, 10 Barrel Brewing, SweetWater Brewing Company, Widmer Brothers Brewing and Manitoba Harvest.
Company updates also address Tilray Medical, international medical cannabis markets, Canadian adult-use and medical cannabis activity, quarterly operating results, acquisitions and capital actions. Recurring coverage links Tilray’s cannabis platform with its beverage and wellness portfolio across North America, Europe and other international markets.
BrewDog (part of Tilray Brands, NASDAQ: TLRY) is cutting pint prices to about 1998 levels across its Scottish bars for a 72-hour bank holiday weekend, celebrating the national football team’s return.
Headliner pints are £2 and a 20-can “Back Since ’98” bundle costs £19.98.
Tilray (NASDAQ: TLRY) and its Scottish brewer BrewDog are launching 24 Tilray-owned American craft beers across the U.K., initially exclusive to BrewDog bars and Brewdog.com. The portfolio includes SweetWater, Montauk, 10 Barrel, Shock Top, Alpine, Green Flash, Blue Point and more.
The beers arrive from U.S. breweries on 11 June, mainly on draught, with plans to expand into U.K. grocery, on-trade, and eventually brew in Ellon. BrewDog research shows over 50% of beer drinkers find the new brands appealing, especially ages 18–34. Launch support includes U.S. Beer Flights and in-bar sports-themed activations.
Tilray Medical Germany (NASDAQ: TLRY) launched ARX™, its first premium medical cannabis brand developed and cultivated in Germany. ARX debuts at Mary Jane Berlin 2026 and is produced at the EU-GMP certified Aphria RX facility in Neumünster.
ARX uses genetics from the Broken Coast library and climate-controlled grow rooms to support consistent, high-quality products for patients and healthcare professionals across Germany, distributed nationally via CC Pharma and 14U Pharma.
Breckenridge Distillery, a spirits brand of Tilray Brands (NASDAQ:TLRY, TSX:TLRY), launched Breckenridge Rye Whiskey, a 100 proof (50% ABV) rye crafted at 9,600 feet in Colorado. The whiskey uses an 80% rye mash bill and emphasizes bold spice with chocolate, caramel, cocoa, and stone fruit notes.
Breckenridge Rye Whiskey is available now in Colorado retailers and online where permitted, with broader U.S. retail distribution planned for summer 2026 at a $34.99–$39.99 MSRP.
SweetWater Brewing, a Tilray Brands company (NASDAQ: TLRY, TSX: TLRY), launched an Atlanta-wide soccer celebration for summer 2026. The program features stadium activations at Mercedes-Benz Stadium, downtown fan zones, exclusive collaborations, and high-energy watch parties at SweetWater’s Atlanta Taproom.
Activities include official Atlanta United watch parties, limited-edition beers and merchandise, giveaways, and partnerships with Atlantucky Brewing, Nappy Roots, STATs Brewing, and the American Outlaws Atlanta chapter.
Tilray (Nasdaq: TLRY) launched Cherry Ztripez, a new indica-dominant premium craft cannabis strain under its Broken Coast brand for summer 2026 in Canada.
The product features small-batch cultivation, hang-drying, cold-curing, and refreshed Broken Coast packaging with refined glass jars, better visibility, and Grower’s Notes.
BrewDog, part of Tilray Brands (NASDAQ: TLRY; TSX: TLRY), is launching a nationwide “Underdog” summer campaign across U.K. retail, bars, e-commerce and digital media, tied to this summer’s global football tournament.
Highlights include a “Win a Year of Beer” contest on 2.8 million packs and match-day watch parties in BrewDog bars during June and July.
Tilray Medical (Nasdaq: TLRY; TSX: TLRY) will participate in Cannabis Europa London 2026, a key European forum on medical cannabis policy and regulation. Director of International Medical Affairs José Tempero joins a panel on evidence-based public policy, clinical trials, and patient outcomes.
Tilray Medical and its U.K.-based Lyphe Clinic will co-host the official afterparty, highlighting Tilray’s integrated platform supporting clinical consultations, prescriptions, and patient access to pharmaceutical-grade medical cannabis across more than 20 international markets.
BrewDog by Tilray Brands (Nasdaq: TLRY) is launching new Wonderland ready-to-drink cocktails across the UK, starting in Sainsbury’s and online in May 2026.
The first two 200ml, 10% ABV SKUs are Pear Drop Margarita and Fizzy Toffee Apple Martini, targeting demand for nostalgic flavours.
Blue Point Brewing, a Tilray Brands (NASDAQ: TLRY, TSX: TLRY) brand, launched Magic Hour IPA, a 6% ABV, year-round American IPA.
Available on draft and in 6-pack 12oz cans across NY, CT, PA, and NJ, it features Citra, Nectaron, and Anchovy hops for a bright, tropical, easy-drinking profile.