Tilray Brands, Inc. - $TLRY STOCK NEWS

Tilray Brands, Inc. introduces XMG Zero and XMG+ cannabis-infused beverages in Canada, offering a wide range of flavors and cannabinoid options. XMG dominates the cannabis beverage market with innovative products under its sub-brands, reshaping the industry with quality and variety.

Widmer Brothers Brewing, a subsidiary of Tilray Brands, Inc., is launching a new Hefe Variety 12 Pack featuring Hefe, Widberry Hefe, Apricot Hefe, and Imperial Hefe. The pack showcases a range of delicious wheat beer brews, expanding the Hefe brand family. The flagship Hefe, known as America's Original Hefeweizen, has become an international staple of craft brewing since its inception. Imperial Hefe offers a bigger version with an 8.0% ABV and tropical hop notes. Widberry Hefe combines juicy blackberries with wheat beer, while Apricot Hefe brings a refreshing and fruity flavor profile. The Variety Pack pays homage to the classic style while adding contemporary twists, highlighting the versatility of wheat beer.

Breckenridge Brewery, a subsidiary of Tilray Brands, introduces 'Ridge Runner,' a West Coast style IPA, inspired by Colorado's trails. With 7.4% ABV, this double dry hopped brew offers a fresh, hoppy dominance with citrus and pine notes. Ideal for outdoor enthusiasts, Ridge Runner celebrates the Colorado lifestyle and is now available at retail locations in Colorado.

Tilray Brands, Inc. celebrates significant achievements at the 2024 Craft Brewer's Conference and World Beer Cup, with 10 Barrel Brewing winning multiple awards and Brewmaster Tonya Cornett honored with the Russell Schehrer Award for Innovation. Green Flash Brewing also clinched awards for their Hazy West Coast IPA. Chairman and CEO Irwin D. Simon commended the team's dedication and commitment to quality, highlighting their passion and creativity.

Tilray Brands, Inc. celebrated an epic 420 weekend with over 20,000 fans across the U.S. The company hosted vibrant festivals and environmental advocacy events, honoring the cultural significance of 420. SweetWater 420 Fest in Atlanta raised over $100,000 for clean water initiatives, while Blue Point Brewing in New York and Redhook Brewery in Seattle also held successful events. 10 Barrel Brewing in Oregon collaborated with Tokyo Starfish for a festive 420 celebration. Tilray Brands plans to continue engaging with consumers through more events and partnerships, aiming to create meaningful experiences that connect with the community and promote innovation.

Sweetwater Brewing Company, a subsidiary of Tilray Brands, Inc., unveils a modern rebrand to make the craft beer brand more impactful and memorable. The new look includes a design refresh, updated portfolio of beers, and new logo and packaging. The rebrand aims to appeal to a wider audience with modern aesthetics and innovative beer offerings. Prinz Pinakatt, Chief Marketing Officer at Tilray Beer, highlights the rebrand as a celebration of the craft beer revolution in Atlanta, focusing on attracting the next generation of SweetWater fans with an enticing lineup of classic and innovative craft beers.

Tilray Brands, Inc. introduces new cannabis flower products under the Good Supply 'Bud Squad' campaign, including strains like Melon Dream, Inzane in the Membrane, and Pineapple Express. These products aim to showcase unique flavors and sensory experiences for consumers, featuring dominant terpenes and various size options. Good Supply's Bud Squad lineup offers a diverse range of sativa-leaning hybrids and classics like Pineapple Express, now available nationwide in Canada.

Montauk Brewing Company, a subsidiary of Tilray Brands, Inc., announces the return of Project 4:20 India Pale Ale to support the Surfrider Foundation during Earth Month. Proceeds from the release beer will help protect oceans, waves, and beaches. The hazy IPA, brewed with terpenes for dankness, will donate 5% of sales to the Surfrider Foundation, with additional support through beach cleanups. Available in New York and New Jersey, Project 4:20 aims to celebrate green initiatives and environmental conservation.

Tilray Brands, Inc. celebrates Earth Day with a sustainability update on its Good Supply cannabis brand, showcasing significant strides in environmental efforts through hemp-based packaging. Good Supply has prevented over 925,000kg of plastic waste from landfills and reforested 2500+ trees in partnership with PrintReleaf™. The brand is expanding its sustainable packaging for pre-rolls and vapes, introducing new infused products and variety packs. Good Supply's eco-conscious packaging is biodegradable and uses post-consumer recyclable content, aligning with their commitment to environmental sustainability.