Welcome to our dedicated page for Tilray Brands news (Ticker: TLRY), a resource for investors and traders seeking the latest updates and insights on Tilray Brands stock.
Tilray Brands, Inc. operates as a global lifestyle and consumer packaged goods company spanning cannabis, craft beverages, hemp-based foods and wellness products. News about TLRY commonly covers product launches, brand refreshes and retail distribution across beverage and food subsidiaries such as BrewDog, 10 Barrel Brewing, SweetWater Brewing Company, Widmer Brothers Brewing and Manitoba Harvest.
Company updates also address Tilray Medical, international medical cannabis markets, Canadian adult-use and medical cannabis activity, quarterly operating results, acquisitions and capital actions. Recurring coverage links Tilray’s cannabis platform with its beverage and wellness portfolio across North America, Europe and other international markets.
Tilray Brands (TLRY) announces that its 10 Barrel Brewing brand will celebrate its 20th anniversary with a public birthday bash at the 10 Barrel East Side pub in Bend, Oregon, on September 19, 2026, from 4:00 to 9:00 p.m.
The event features live music from DJ Indica Jones, Amargosa, Rubah Tree and Precious Byrd, plus food trucks, local vendors, axe throwing, a photo booth, free flash tattoos, giveaways, and throwback beers such as Joe IPA, ISA and OG Wheat offered at throwback prices. Guests must be 21+ and are encouraged to drink responsibly.
Tilray Brands (TLRY), through its Shock Top craft beer brand, has partnered with Spirit Halloween for a limited-edition Halloween collaboration in 2026.
The partnership features Shock Top Candy Corn Wheat, a 5% ABV seasonal wheat beer flavored with candy corn and available at retailers nationwide, positioned for Halloween parties and gatherings. It also introduces an exclusive Wedgehead Costume, an easy-to-wear jumpsuit based on Shock Top’s mascot, sold only online at SpiritHalloween.com with a suggested retail price of $69.99. The collaboration is promoted via the @shocktop and @spirithalloween social channels.
Tilray (TLRY) subsidiary Breckenridge Distillery has launched the sixth edition of its limited-edition Collectors Art Series on September 15, 2026, featuring Breckenridge Barbados Cask Finish Whiskey with custom label artwork by Colorado muralist and snowboarder Pat Milbery.
The collaboration includes a new Milbery mural at Tony P’s Bar & Pizzeria in Denver, extending the series’ focus on blending whiskey, visual art and community. The 90-proof (45% ABV) Barbados cask-finished release is positioned as both a premium whiskey and collectible art piece, with past series installments having earned awards such as 2023 Best Blended LTD Release at the World Whiskies Awards.
Collectors Art Series 6 is priced at $125 and is available exclusively at Breckenridge Distillery and its Main Street Tasting Room in Breckenridge, Colorado.
Tilray Brands (TLRY) announced that Hop Valley Brewing will open a new pub at 5th Street Public Market in downtown Eugene, Oregon, pouring its first pint at 5:30 p.m. on Thursday, Sept. 17.
The sports-focused brewpub will feature Hop Valley’s beers, a full food menu, and screens for every Oregon Ducks game. A grand-opening pre-game rally runs Sept. 17 from 4:30–9 p.m., including mascot and cheer squad appearances, giveaways, a live DJ, and custom glassware for the first 100 guests aged 21 and over.
Tilray Brands (TLRY), through its Shock Top beer brand, and Auntie Anne’s are entering year two of their “Beer Kneads Pretzels” partnership with the launch of TWIST, the Two-Way Insulated Snack Tailgater vest, timed to the start of college football season.
About 100 limited-edition vests feature one hot-insulated pocket for Auntie Anne’s pretzel nuggets and one cold-insulated pocket for Shock Top Twisted Pretzel Wheat. The seasonal Shock Top Twisted Pretzel Wheat release also carries a promotion: each limited-edition 6‑pack includes a unique code for a buy‑one‑get‑one Auntie Anne’s pretzel offer, redeemable in-store or via the app through December 2027 or while 6‑packs last. The brands will support the program with an Atlanta tailgate activation, social giveaways, and a limited e‑commerce drop.
Tilray Brands (TLRY), through its subsidiary Breckenridge Distillery, is celebrating six seasons as whiskey partner of the Denver Broncos by launching a limited-edition whiskey collection honoring the 40th anniversary of “The Drive.” The lineup includes Breckenridge Bourbon Whiskey, a trio of collectible Broncos Bourbon Blends in orange, blue, and white, and the returning Broncos Creamsicle Whiskey Seltzer ready-to-drink cocktail.
The products are offered at MSRPs of $34.99–39.99 for Breckenridge Bourbon, $40.99–44.99 for the Broncos Bourbon Blends, and $11.99–13.99 for the Creamsicle Whiskey Seltzer, and are available at Colorado retailers, Breckenridge Distillery locations, and for home delivery where permitted.
BrewDog (a Tilray Brands (TLRY) company) has signed a five-year partnership with Leicester Tigers, becoming the rugby club’s Official Beer Partner from the start of the 2026-27 season at Mattioli Woods Welford Road Stadium.
The agreement grants BrewDog bar and product exclusivity across lager, craft beer, ale and alcohol-free categories in the stadium and includes upgraded dispense and cellar technology. The deal features BrewDog’s first fully branded Punk IPA stadium bar, dedicated Black Heart and Executive Suite activations, and the launch of 1880 Ale, a Leicester Tigers-branded beer created exclusively for supporters. BrewDog and Leicester Tigers will also deliver five major fan activations each season and collaborate with the Leicester Tigers Foundation on community initiatives.
Tilray Brands’ (TLRY) Breckenridge Distillery announced an expanded distribution partnership with Southern Glazer’s Wine & Spirits covering New York and California, two of the largest and most influential U.S. spirits markets.
The agreement extends an existing relationship in Massachusetts, Rhode Island, Kansas, and Missouri and now includes Breckenridge’s bourbon, whiskey finishes, vodka, rum, gin, Mountain Shot, Honey Whiskey, and Breckenridge Vodka Seltzers. The company expects broader coverage across grocery, chain, and retail channels, using Southern Glazer’s route-to-market capabilities to increase distribution, retail visibility, and consumer access in these high-volume markets.
Tilray Brands (TLRY), through Tilray Beverages and in partnership with The Magnum Ice Cream Company, is making Popsicle Hard Firecracker a permanent, year-round flavor in the Popsicle Hard alcoholic beverage lineup after a limited-edition launch generated strong consumer demand.
Firecracker, inspired by Popsicle’s classic red-white-and-blue frozen treat, combines cherry, lemon-lime and blue raspberry flavors with a 5% ABV malt beverage base for U.S. consumers aged 21+. It now joins existing Popsicle Hard flavors Hard Cherry, Hard Grape and Hard Orange, which are available at retail stores nationwide.
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) announced that its portfolio company BrewDog has launched Liquid Visions, a new four‑beer premium craft series rolling out nationwide across UK grocery retailers from September through October 2026.
The range features Dive Bar Sunshine IPA (6% ABV), Krush Test Dummy Double Hazy IPA (8% ABV), Strange Bines Saturated IPA (7% ABV) and Pacific Parallax DDH New Zealand Pale Ale (6.3% ABV). Each 440ml can is brewed with 26g of hops per litre and showcases artwork from international illustrators. Initial distribution begins in Tesco, with a second wave from 21 September and Pacific Parallax offered exclusively at Sainsbury’s.