Tilray Brands, Inc. operates as a global lifestyle and consumer packaged goods company spanning cannabis, craft beverages, hemp-based foods and wellness products. News about TLRY commonly covers product launches, brand refreshes and retail distribution across beverage and food subsidiaries such as BrewDog, 10 Barrel Brewing, SweetWater Brewing Company, Widmer Brothers Brewing and Manitoba Harvest.
Company updates also address Tilray Medical, international medical cannabis markets, Canadian adult-use and medical cannabis activity, quarterly operating results, acquisitions and capital actions. Recurring coverage links Tilray’s cannabis platform with its beverage and wellness portfolio across North America, Europe and other international markets.
Tilray Brands (TLRY) announced that its SweetWater Brewing brand launched a concert sweepstakes offering fans tickets to selected AEG venues in Georgia. The promotion runs through December 31, 2026, with one winner selected in each of two entry periods. Each winner and an adult guest can choose a 2026–2027 concert at Georgia Theatre, The Eastern, Variety Playhouse, or Terminal West. Prizes include a travel gift card, with a lower amount for winners living within 50 miles of their selected venue. Entry is limited to eligible residents aged 21 or older; no purchase is necessary.
Tilray Brands (TLRY) received regulatory approval for its Tilray Medical laboratory in Portugal to conduct critical quality testing in-house.
INFARMED, Portugal’s medicines and health products authority, authorized microbiological and chemical/physical testing at the Cantanhede facility, which is certified under European Union good manufacturing practice standards (EU-GMP). Tilray said reducing reliance on third-party testing for cannabis flower lots can lower batch-release costs and shorten testing timelines, moving products more efficiently from harvest to sale. The approval follows increased output at the Portugal facility and expansion of Tilray Medical-branded cannabis medicines in the United Kingdom through Lyphe Clinic and Lyphe Dispensary.
Tilray Brands (TLRY) reported record first-quarter fiscal 2027 net revenue of $257.1 million, up 23% from the prior-year quarter. For the quarter ended August 31, 2026, gross profit rose 35% to $77.5 million, and gross margin increased to 30% from 27%. Beverage revenue rose 82% to $101.5 million, reflecting the BrewDog acquisition; distribution revenue increased 14% to $84.3 million. Cannabis revenue fell to $56.1 million from $64.5 million.
Net loss was $40.0 million, versus net income of $1.513 million a year earlier; loss per share was $0.32. Adjusted EBITDA, a non-GAAP earnings measure, declined to $9.2 million from $10.2 million. Tilray reduced outstanding debt by $42 million fiscal year-to-date and ended the quarter with $221.4 million in cash, restricted cash and marketable securities. The company reaffirmed its $68 million to $75 million adjusted EBITDA expectation for the fiscal year ending May 31, 2027.
Tilray Brands (TLRY) announced that its BrewDog brand won three medals at the Scottish Beer Awards held in Glasgow.
Krush Test Dummy and Hazy Jane Tropical received gold medals, while Black Heart received bronze. Krush Test Dummy is part of BrewDog’s recently launched Liquid Visions premium beer range. The recognition follows BrewDog’s results at the 2026 World Beer Awards, where it received nine awards across eight beers. The Scottish awards recognised beers spanning BrewDog’s hazy IPA and stout offerings.
Tilray Brands (TLRY) subsidiary BrewDog is rolling out its Choose Craft campaign across the UK alongside new retail and hospitality business. Punk IPA sales volumes across BrewDog’s top six off-trade retailers are up 2.87 times versus the same two-week period last year as the Under New Ownership and Choose Craft campaigns roll out.
New BrewDog beers have secured more than 9,000 new distribution points across the UK. BrewDog has also secured eight new on-trade partnerships, serving venues where beer is consumed, since Tilray took ownership. These include an Official Beer Partner agreement with Underbelly and a five-year Official Beer Partner agreement with Leicester Tigers.
Tilray Brands (TLRY) has launched Salty Sips Blackberry Refresher through its 10 Barrel Brewing brand, expanding its ready-to-drink cocktail lineup. The vodka cocktail combines real fruit juice, mint and sea salt, with 5.0% alcohol by volume and low sugar. It is the second Salty Sips flavor, following Watermelon Refresher, which launched in the spring.
Blackberry Refresher is now available in 4-packs in select Pacific Northwest markets. The company plans expanded distribution in additional western U.S. markets.
Tilray Brands (TLRY)-owned BrewDog appointed four senior leaders across marketing, hospitality, category strategy and international commercial operations.
John Beasley is chief marketing officer, and Gemma Hampton-Stone is managing director of bars and hospitality. Ridesh Sharma is category director. Faisal Khan is commercial director for beverages in markets outside Europe. Their responsibilities cover brand and consumer engagement, bar performance, the product portfolio and international commercial opportunities. BrewDog said the appointments support its plans for long-term growth in the United Kingdom and international markets.
Tilray Brands (TLRY) will release first-quarter fiscal 2027 results before financial markets open on October 8, 2026.
The results cover the quarter ended August 31, 2026. Tilray will discuss them in a live conference call and webcast at 8:30 a.m. Eastern Time that day. The webcast can be accessed through the Events & Presentations section of Tilray’s Investor Relations website.
Tilray Brands (TLRY) announces that its 10 Barrel Brewing brand will celebrate its 20th anniversary with a public birthday bash at the 10 Barrel East Side pub in Bend, Oregon, on September 19, 2026, from 4:00 to 9:00 p.m.
The event features live music from DJ Indica Jones, Amargosa, Rubah Tree and Precious Byrd, plus food trucks, local vendors, axe throwing, a photo booth, free flash tattoos, giveaways, and throwback beers such as Joe IPA, ISA and OG Wheat offered at throwback prices. Guests must be 21+ and are encouraged to drink responsibly.
Tilray Brands (TLRY), through its Shock Top craft beer brand, has partnered with Spirit Halloween for a limited-edition Halloween collaboration in 2026.
The partnership features Shock Top Candy Corn Wheat, a 5% ABV seasonal wheat beer flavored with candy corn and available at retailers nationwide, positioned for Halloween parties and gatherings. It also introduces an exclusive Wedgehead Costume, an easy-to-wear jumpsuit based on Shock Top’s mascot, sold only online at SpiritHalloween.com with a suggested retail price of $69.99. The collaboration is promoted via the @shocktop and @spirithalloween social channels.