10 Barrel Brewing Launches Non-Alcoholic Apocalypse IPA, a Bold Craft Brew for Your Next Adventure
10 Barrel Brewing, a Tilray Brands craft beer brand, has launched NA Apocalypse IPA, a non-alcoholic version of their popular Apocalypse IPA. The new beverage maintains the original's bold, hop-driven flavor profile featuring pine, citrus, and tropical notes, but without alcohol content.
Brian Hughes, West Coast Brand Director at Tilray Beverages, emphasizes that this new offering is designed for consumers who want the full IPA experience without alcohol. The product demonstrates the company's commitment to meeting diverse consumer preferences in the craft beer market.
NA Apocalypse IPA is now available in 6-packs of 12 oz. cans and can be purchased at 10 Barrel Taprooms, select restaurants, bars, and retailers.
10 Barrel Brewing, un marchio di birra artigianale di Tilray Brands, ha lanciato la NA Apocalypse IPA, una versione analcolica della loro popolare Apocalypse IPA. La nuova bevanda mantiene il carattere deciso e ricco di luppolo dell'originale, con note di pino, agrumi e tropicali, ma senza contenuto alcolico.
Brian Hughes, Direttore del Marchio per la Costa Ovest di Tilray Beverages, sottolinea che questa nuova proposta è pensata per i consumatori che desiderano vivere l'esperienza completa di un IPA senza alcol. Il prodotto dimostra l'impegno dell'azienda nel soddisfare le diverse preferenze dei consumatori nel mercato della birra artigianale.
La NA Apocalypse IPA è ora disponibile in confezioni da 6 lattine da 12 oz e può essere acquistata presso i 10 Barrel Taprooms, ristoranti, bar e rivenditori selezionati.
10 Barrel Brewing, una marca de cerveza artesanal de Tilray Brands, ha lanzado la NA Apocalypse IPA, una versión sin alcohol de su popular Apocalypse IPA. La nueva bebida conserva el perfil de sabor audaz y lupulado del original, con notas de pino, cítricos y tropicales, pero sin contenido alcohólico.
Brian Hughes, Director de Marca de la Costa Oeste en Tilray Beverages, destaca que esta nueva opción está diseñada para consumidores que desean la experiencia completa de una IPA sin alcohol. El producto refleja el compromiso de la compañía por satisfacer las diversas preferencias de los consumidores en el mercado de cerveza artesanal.
La NA Apocalypse IPA ya está disponible en paquetes de 6 latas de 12 oz y se puede adquirir en los 10 Barrel Taprooms, así como en restaurantes, bares y minoristas seleccionados.
10 Barrel Brewing은 Tilray Brands의 크래프트 맥주 브랜드로, 인기 있는 Apocalypse IPA의 무알코올 버전인 NA Apocalypse IPA를 출시했습니다. 이 새로운 음료는 원래의 강렬하고 홉 중심의 맛 프로필을 유지하면서 소나무, 감귤, 열대 과일 노트를 포함하지만 알코올은 포함하지 않습니다.
Tilray Beverages의 서부 해안 브랜드 디렉터인 Brian Hughes는 이 제품이 알코올 없이도 완전한 IPA 경험을 원하는 소비자들을 위해 기획되었다고 강조합니다. 이 제품은 크래프트 맥주 시장에서 다양한 소비자 취향을 충족하려는 회사의 의지를 보여줍니다.
NA Apocalypse IPA는 12온스 캔 6팩으로 출시되었으며, 10 Barrel Taprooms와 일부 레스토랑, 바, 소매점에서 구매할 수 있습니다.
10 Barrel Brewing, une marque de bière artisanale de Tilray Brands, a lancé la NA Apocalypse IPA, une version sans alcool de leur populaire Apocalypse IPA. Cette nouvelle boisson conserve le profil de saveur audacieux et houblonné de l'original, avec des notes de pin, d'agrumes et de fruits tropicaux, mais sans teneur en alcool.
Brian Hughes, directeur de marque pour la côte Ouest chez Tilray Beverages, souligne que cette nouvelle offre est conçue pour les consommateurs souhaitant vivre l'expérience complète d'une IPA sans alcool. Ce produit témoigne de l'engagement de l'entreprise à répondre aux diverses préférences des consommateurs sur le marché de la bière artisanale.
La NA Apocalypse IPA est désormais disponible en packs de 6 canettes de 12 oz et peut être achetée dans les 10 Barrel Taprooms, ainsi que dans certains restaurants, bars et points de vente sélectionnés.
10 Barrel Brewing, eine Craft-Bier-Marke von Tilray Brands, hat die NA Apocalypse IPA auf den Markt gebracht, eine alkoholfreie Version ihres beliebten Apocalypse IPA. Das neue Getränk behält das kräftige, hopfenbetonte Geschmacksprofil mit Noten von Kiefer, Zitrusfrüchten und tropischen Aromen bei, jedoch ohne Alkohol.
Brian Hughes, Markenleiter für die Westküste bei Tilray Beverages, betont, dass dieses neue Angebot für Verbraucher entwickelt wurde, die das volle IPA-Erlebnis ohne Alkohol genießen möchten. Das Produkt zeigt das Engagement des Unternehmens, die vielfältigen Verbraucherpräferenzen im Craft-Bier-Markt zu erfüllen.
Die NA Apocalypse IPA ist jetzt in 6er-Packs mit 12-Unzen-Dosen erhältlich und kann in den 10 Barrel Taprooms, ausgewählten Restaurants, Bars und Einzelhändlern gekauft werden.
- Product line expansion into growing non-alcoholic beer market segment
- Leveraging existing successful brand (Apocalypse IPA) for new product development
- Immediate distribution through established channels (10 Barrel Taprooms, select restaurants, bars and retailers)
- None.
Insights
Tilray's 10 Barrel Brewing enters non-alcoholic beer category with NA Apocalypse IPA, expanding product portfolio while maintaining craft flavor profile.
Tilray Brands is expanding its beverage portfolio through its 10 Barrel Brewing brand with the introduction of NA Apocalypse IPA, a non-alcoholic version of their popular Apocalypse IPA. This product launch represents a strategic extension into the non-alcoholic beverage segment while leveraging an established brand name.
The new offering maintains the flavor characteristics of the original IPA, with pine, citrus, and tropical notes highlighted in the press release. This formulation approach suggests 10 Barrel is targeting consumers who appreciate craft beer flavors but are seeking alcohol-free alternatives.
From a distribution perspective, the product is packaged in 6-packs of 12 oz. cans and initially available through controlled channels: 10 Barrel Taprooms and select restaurants, bars, and retailers. This measured rollout strategy allows the company to gauge consumer reception before potentially expanding distribution.
This launch reflects Tilray's continued diversification within its beverage division, adding to its portfolio of craft beer brands. While the non-alcoholic beverage segment represents a growing market opportunity, the press release doesn't provide sales projections or specific market data to quantify potential impact.
For Tilray, this product introduction represents incremental brand development and portfolio expansion rather than a transformative business initiative. The launch demonstrates the company's ability to extend existing product lines into adjacent categories with relatively low development costs.
BEND, Ore., April 30, 2025 (GLOBE NEWSWIRE) -- 10 Barrel Brewing, a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, is excited to announce the launch of NA Apocalypse IPA, a non-alcoholic version of their beloved Apocalypse IPA. This new offering delivers the same bold, hop-driven flavor that fans have come to love, now without the alcohol.
NA Apocalypse IPA is crafted with the same big flavor to provide the signature punch of pine, citrus, and tropical notes that define the original IPA, minus the alcohol. Whether you're winding down at the end of the day or gearing up for a new adventure, NA Apocalypse IPA offers a taste that's big on hops and light on compromise.
"We wanted to create a non-alcoholic beer that doesn't sacrifice the bold flavors our fans expect from 10 Barrel Brewing," said Brian Hughes, West Coast Brand Director, at Tilray Beverages. "NA Apocalypse IPA is perfect for those who want the full IPA experience without the alcohol."
NA Apocalypse IPA comes in 6-packs of 12 oz. cans and is now available at the 10 Barrel Taprooms, select restaurants, bars and retailers. For more information, visit https://10barrel.com/beer/na-apocalypse.
About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit www.10barrel.com and follow @10barrelbrewing on social.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For more information
Media Contact: news@tilray.com
Investor Contact: investors@tilray.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c1533209-f0f0-40b7-9450-0903662e7061
https://www.globenewswire.com/NewsRoom/AttachmentNg/43e6574d-2bc2-43cd-9cda-5e3c3be0a650
FAQ
What is 10 Barrel Brewing's new non-alcoholic beer release in 2025?
Where can I buy 10 Barrel's NA Apocalypse IPA from Tilray (TLRY)?
How does the new NA Apocalypse IPA compare to the original Apocalypse IPA?
What is Tilray's (TLRY) expansion into non-alcoholic craft beer market?
What flavors are in 10 Barrel's new NA Apocalypse IPA from Tilray (TLRY)?
