Award-Winning BrewDog Unleashes Liquid Visions, a Bold New Craft Beer Series Built to Light Up Retail Shelves
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) announced that its portfolio company BrewDog has launched Liquid Visions, a new four‑beer premium craft series rolling out nationwide across UK grocery retailers from September through October 2026.
Rhea-AI Summary
Tilray Brands (NASDAQ: TLRY; TSX: TLRY) announced that its portfolio company BrewDog has launched Liquid Visions, a new four‑beer premium craft series rolling out nationwide across UK grocery retailers from September through October 2026.
The range features Dive Bar Sunshine IPA (6% ABV), Krush Test Dummy Double Hazy IPA (8% ABV), Strange Bines Saturated IPA (7% ABV) and Pacific Parallax DDH New Zealand Pale Ale (6.3% ABV). Each 440ml can is brewed with 26g of hops per litre and showcases artwork from international illustrators. Initial distribution begins in Tesco, with a second wave from 21 September and Pacific Parallax offered exclusively at Sainsbury’s.
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News Market Reaction – TLRY
In the Sep 1 session, TLRY declined 1.86%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 25 | BrewDog awards | Positive | +3.4% | BrewDog brands earned multiple Gold and Scotland Country Winner awards. |
| Aug 20 | Cannabis capacity expansion | Positive | -3.1% | Annual medical cannabis production capacity increased to approximately 275 metric tonnes. |
| Aug 18 | Advent calendar launch | Positive | -0.2% | BrewDog opened pre-orders for its 2026 craft beer Advent Calendar. |
| Aug 18 | Cannabis policy update | Positive | -0.2% | Tilray welcomed German guidance while noting unresolved legal and reimbursement questions. |
| Aug 17 | Brewpub opening | Positive | -4.1% | Montauk Brewing opened its second brewpub in Port Jefferson, New York. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
TLRY historically aligned with positive BrewDog awards news but diverged negatively after other positive brand, policy, and capacity announcements.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fresh from multiple wins at the 2026 World Beer Awards, BrewDog brings a major new premium craft beer innovation to market through a nationwide retail rollout.
Four art-led beers, big hop character and standout can design will be available in all major UK grocery stores, giving shoppers a fresh reason to rediscover craft beer.
ELLON, Scotland and LONDON, Sept. 01, 2026 (GLOBE NEWSWIRE) -- BrewDog, a leader in U.K. craft beer and one of the world’s most recognised craft beer brands by Tilray Brands, Inc. (NASDAQ: TLRY; TSX: TLRY), today launched Liquid Visions — a major new premium craft beer series created to bring big flavour, bold design and fresh excitement back to the beer aisle. Rolling out now and through October across retail shelves, Liquid Visions combines BrewDog’s award-winning brewing expertise with global artist-designed cans and a four-beer line-up built for discovery, shelf impact and modern craft drinkers.
The launch follows a standout showing for BrewDog at the 2026 World Beer Awards, where Hazy Jane, Wingman and Mackie’s Two Scoops earned Gold and Scotland Country Winner awards, with Punk IPA, Lost Lager, Black Heart, Mello Lime & Mint and Mello Peach & Passion Fruit also recognised among the world’s best beers. Liquid Visions builds on that momentum with a retail-ready innovation platform designed to showcase what BrewDog does best: bold craft beer, fearless creativity and beers that demand attention on shelf and in the glass.
The series debuts with two big, high-impact beers created to stop craft fans in their tracks.
Dive Bar (
Krush Test Dummy (
Launching in October, Strange Bines (
Coming in late September, Pacific Parallax (
Rajnish Ohri, President, International, Tilray Brands, said: “BrewDog continues to demonstrate the strength of its brand, the quality of its brewing expertise and the power of its consumer-led innovation. Liquid Visions is an important retail launch that builds on BrewDog’s recent success at the World Beer Awards and brings together award-winning craft, distinctive design and strong grocery execution to create a compelling new platform for consumers and retail partners. This is the kind of innovation that reinforces BrewDog’s leadership in craft beer and supports Tilray Brands’ broader international beverage strategy as we continue to build a global portfolio of high-quality, category-leading brands.”
Designed for grocery discovery, Liquid Visions gives shoppers an easy entry point into premium craft beer while giving retailers a high-impact, flavour-forward range that brings colour, creativity and energy to the category. Each 440ml can is brewed with 26g of hops per litre for intense aroma, saturated fruit character, layered bitterness and full-flavour impact.
The first Liquid Visions beers are rolling into Tesco this week before expanding across major UK grocery retailers, with a second wave arriving from 21st September. The launch gives craft beer drinkers four distinctive ways to experience BrewDog’s brewing creativity — from hazy and tropical to crisp, dry and hop-forward — all wrapped in a bold visual world designed to drive discovery, spark trial and stop shoppers in the aisle.
About BrewDog
BrewDog has always had one mission: to make people as passionate about great beer as we are. From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognisable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future continues to be shaped by the three things that matter most: People, Planet and Beer.
For more information, visit www.brewdog.com or follow @BrewDog on social media.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
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Tilray Brands Contacts:
Media
news@tilray.com
Investor Relations
investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/884dd49b-7910-4c59-9a39-77bd5f7d2cf5
