BrewDog Unwraps Its 2026 Advent Calendar
Rhea-AI Summary
BrewDog (by Tilray Brands, Nasdaq: TLRY) has launched pre-orders for its 2026 Advent Calendar, a 24-day craft beer countdown priced at £51.99, available from 7 September 2026 on brewdog.com, with a waitlist already open.
The calendar includes 24 beers featuring core favourites like Punk IPA, Lost Lager and Hazy Jane, plus limited seasonal brews such as Hoppy Christmas (6.0% ABV), Jingle Juice (5.2% ABV) and Cocoa Reserve (8.0% ABV). Each box also contains an exclusive Harmony glass and new illustrated packaging. UK customers who pre-order between 7 September and 11 October 2026 receive a £10 voucher for a later online order, subject to a £30 minimum spend and use by 31 December 2026.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 17 | brewpub expansion | Positive | -4.1% | Montauk Brewing opened its second brewpub on Long Island’s North Shore. |
| Aug 17 | medical cannabis launch | Positive | -4.1% | Tilray Medical launched its first UK direct-to-patient channel through Lyphe. |
| Aug 13 | brand collaboration | Positive | +0.4% | Montauk Brewing partnered with Morning Brew on a limited-edition coffee blonde ale. |
| Aug 11 | sports partnership | Positive | +8.1% | Hi*Ball Energy became the official energy drink partner of Wolverhampton Wanderers. |
| Aug 11 | whiskey launch | Positive | +8.1% | Breckenridge Distillery launched a peach whiskey using locally sourced Colorado peaches. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive Tilray announcements showed mixed outcomes: two coincided with -4.07%, while three coincided with gains.
Key Terms
malt bill technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
New brews, bold flavours and one unmissable 24-day countdown to Christmas
ELLON, United Kingdom, Aug. 18, 2026 (GLOBE NEWSWIRE) -- Scottish craft brewer BrewDog, by Tilray Brands, Inc., today unveiled its 2026 Advent Calendar, a 24-day countdown bringing together returning headliners and a line-up of limited-edition seasonal brews. Priced at
Behind the doors sit 24 beers spanning BrewDog's best-known names and a wave of new and seasonal releases, including Punk IPA, Lost Lager, Hazy Jane, Wingman, Elvis Juice, Hazy Jane Tropical, Juice Shack, Palm Break, Emerald Daze, and many more. Every calendar also includes a brand-new Harmony glass, exclusive to this year's edition and made to keep long after the last beer has gone.
Among the seasonal line-up, three releases stand out:
- Hoppy Christmas (
6.0% ABV) – everyone's festive favourite. Buckle up for this seasonal Simcoe sled ride: a fruity festive fellow delivering an all-out Blitzen of citrus flavour by the sack load, with citrus and tropical fruit on the nose, tangy citrus, papaya and pineapple across the palate, all resting on a firm malty base. A happy but bitter end awaits.
- Jingle Juice (
5.2% ABV) – forget sleigh bells, this is a hop hit with naughty-list energy. Tropical hops give juicy pineapple with a sticky edge, rolling into Seville orange and apricot warmth, like mulled fruit for the hazy beer crowd.
- Cocoa Reserve (
8.0% ABV) – a decadent chocolate vanilla stout loaded with layers of roasted hazelnut, smooth vanilla and rich cocoa. Backed by a deep malt bill delivering notes of dark toffee, caramel and freshly baked goodies, malted oats bring a velvety mouthfeel, while Columbus hops keep things balanced with a subtle earthy bite.
Lauren Carrol, Chief Commercial Officer at BrewDog, said: “Christmas wouldn't be Christmas without a countdown, and this year we wanted to really sprinkle some BrewDog magic. We've taken the artwork straight off our bar walls and brewery floor and put it on the calendar itself, so it's not just what's inside that's special this year, it's the whole thing. Twenty-four days, twenty-four craft beers, and hopefully twenty-four small reasons to love Christmas a little bit more.”
This year’s box design has been newly illustrated, taking its cues from BrewDog's bars and brewery taps. The calendar is one to add to the wish list early – an easy tick for partners, dads, brothers, friends, or anyone who always says they don't want anything.
Craft beer fans who get-in early are also in for a treat between 7 September and 11 October 2026 will receive a
About BrewDog
BrewDog has always had one mission: making people as passionate about great beer as we are. From iconic classics like Punk IPA, to crowd-pleasers like Lost Lager and Wingman, to boundary-pushing innovations like NanoDog, BrewDog has been brewing bold, distinctive beers since 2007. Born in Scotland and built by a passionate community of beer lovers, BrewDog has grown into one of the world’s most recognizable craft beer brands, with a global presence spanning breweries, bars and distribution across multiple international markets. BrewDog’s future will continue to be shaped by the three things that matter most: People, Planet and Beer.
For more information, visit www.brewdog.com or follow @BrewDog on social media.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information, please contact:
Media: news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2bfe318e-82de-49aa-866c-dfb91e0c2ddc
