Blue Point Brewing Co. Announces the Return of Delayed Pilsner
Blue Point Brewing Co., a Tilray Brands (NASDAQ: TLRY) craft beer brand, has announced the re-release of its Delayed Pilsner in the New York City market. The beer, specifically crafted for commuters facing transit delays, features a blend of floral and spicy hops with subtle apple and lemon-lime aromas, balanced by honey notes from a creamy malt body.
The product is now available in 16oz cans at transit hubs throughout the Metro New York area and select retailers. The can design draws inspiration from the delayed signs commonly seen on Penn Station's departure board.
Blue Point Brewing Co., un marchio di birra artigianale di Tilray Brands (NASDAQ: TLRY), ha annunciato la reintroduzione della sua Delayed Pilsner nel mercato di New York City. Questa birra, creata appositamente per i pendolari che affrontano ritardi nei trasporti, presenta un mix di luppoli floreali e speziati con delicate note di mela e limone-lime, bilanciate da sentori di miele provenienti da un corpo maltato cremoso.
Il prodotto è ora disponibile in lattine da 16oz presso i principali snodi di trasporto dell'area metropolitana di New York e in alcuni rivenditori selezionati. Il design della lattina si ispira ai cartelli di ritardo comunemente visibili sulla bacheca delle partenze di Penn Station.
Blue Point Brewing Co., una marca de cerveza artesanal de Tilray Brands (NASDAQ: TLRY), ha anunciado el relanzamiento de su Delayed Pilsner en el mercado de la ciudad de Nueva York. Esta cerveza, especialmente elaborada para los viajeros que enfrentan retrasos en el transporte, presenta una mezcla de lúpulos florales y especiados con sutiles aromas a manzana y limón-lima, equilibrados por notas de miel provenientes de un cuerpo maltoso y cremoso.
El producto ya está disponible en latas de 16oz en los principales centros de tránsito de la zona metropolitana de Nueva York y en minoristas seleccionados. El diseño de la lata se inspira en los carteles de retraso que se ven comúnmente en el tablero de salidas de Penn Station.
Blue Point Brewing Co.는 Tilray Brands(NASDAQ: TLRY)의 크래프트 맥주 브랜드로, 뉴욕시 시장에서 Delayed Pilsner의 재출시를 발표했습니다. 이 맥주는 교통 지연을 겪는 출퇴근자를 위해 특별히 제작되었으며, 꽃향기와 매콤한 홉이 어우러지고 사과와 레몬라임의 은은한 향이 특징이며, 크리미한 몰트 바디에서 나오는 꿀 향과 균형을 이룹니다.
이 제품은 현재 메트로 뉴욕 지역의 교통 허브와 일부 지정 소매점에서 16온스 캔으로 판매되고 있습니다. 캔 디자인은 펜 스테이션 출발 안내판에 흔히 보이는 지연 표시에서 영감을 받았습니다.
Blue Point Brewing Co., une marque de bière artisanale de Tilray Brands (NASDAQ : TLRY), a annoncé la réintroduction de sa Delayed Pilsner sur le marché de New York City. Cette bière, spécialement conçue pour les navetteurs confrontés à des retards de transport, présente un mélange de houblons floraux et épicés avec des arômes subtils de pomme et de citron-lime, équilibrés par des notes de miel provenant d’un corps malté crémeux.
Le produit est désormais disponible en canettes de 16oz dans les hubs de transport de la région métropolitaine de New York et chez certains détaillants sélectionnés. Le design de la canette s’inspire des panneaux de retard que l’on voit couramment sur le tableau des départs de Penn Station.
Blue Point Brewing Co., eine Craft-Bier-Marke von Tilray Brands (NASDAQ: TLRY), hat die Neuauflage ihres Delayed Pilsner auf dem Markt von New York City angekündigt. Das Bier, speziell für Pendler mit Verkehrsverzögerungen entwickelt, kombiniert florale und würzige Hopfennoten mit dezenten Apfel- und Zitronen-Limetten-Aromen, ergänzt durch honigartige Noten aus einem cremigen Malzkörper.
Das Produkt ist jetzt in 16oz-Dosen an Verkehrsknotenpunkten im Großraum New York und bei ausgewählten Einzelhändlern erhältlich. Das Dosen-Design orientiert sich an den Verspätungsanzeigen, die häufig auf der Abfahrtstafel des Penn Station zu sehen sind.
- None.
- None.
A Refreshing Brew Perfect for Life’s Unexpected Delays, Blue Point’s Delayed Pilsner is Now Available at Transit Hubs Across New York City
PATCHOGUE, N.Y., May 06, 2025 (GLOBE NEWSWIRE) -- Blue Point Brewing Co., a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, announces the highly anticipated re-release of Delayed Pilsner, a beer crafted to soothe the soul of every New Yorker facing the inevitable delays of city life.
Whether it’s 2 minutes or 2 hours, delays are scientifically proven to be the bane of any New Yorker’s existence. But fear not, Blue Point Brewing has brewed the ultimate lager to get you through this abomination. Delayed Pilsner is brewed with a blend of floral, spicy hops that impart subtle apple and lemon-lime aromas. Balanced by slight honey notes from a creamy malt body, the result is a crisp, drinkable lager that will make your crowded, frustrating, too-much-body-heat-filled delay just a bit more bearable.
“We understand the challenges of city life and the frustration that comes with delays,” said Carrie Shafir, Senior Brand Director, Tilray Beverages. “Delayed Pilsner is our way of helping New Yorkers find a moment of peace amidst the chaos. It’s a beer that’s not just refreshing but also comforting.”
Delayed Pilsner is now available in 16oz cans starting at transit hubs throughout the Metro New York area and select retailers. The can's design is inspired by the numerous “delayed” signs scattered across Long Island destinations on Penn Station's departure board.
Join us in raising a glass to smoother commutes and more enjoyable waits.
About Blue Point Brewing
Blue Point Brewing Company was founded in 1998 in Patchogue, New York and is Long Island’s OG craft brewery. Twenty-seven years later, with a widely appealing portfolio of beer and beyond beer brands, Blue Point has grown to be one of the largest breweries in New York, with a footprint up and down the entire East Coast. Blue Point’s flagship beer, Toasted Lager, has won several awards including a gold medal at the World Beer Cup.
For more information about Blue Point Brewing, please visit www.bluepointbrewing.com and follow us on Instagram @BluePointBrewing.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For more information
Media Contact: news@tilray.com
Investor Contact: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d201291d-1e77-4b65-a40a-30cb047fb809
FAQ
What is Blue Point Brewing's Delayed Pilsner and when was it re-released?
Where can I buy Blue Point Brewing's Delayed Pilsner in New York?
What are the flavor characteristics of TLRY's Delayed Pilsner?
Who owns Blue Point Brewing Company?
