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Breckenridge Distillery Announces Re-Release of Award-Winning Cognac Cask Finish Whiskey

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Breckenridge Distillery, a Tilray Brands (NASDAQ: TLRY) spirits brand, has announced the permanent addition of its Cognac Cask Finish Whiskey to its cask finish line. Following a release in 2022, the whiskey will be available in Colorado with planned national expansion.

The 96-proof whiskey, priced at $59.99, is aged in Cognac barrels for over two years, featuring tasting notes of sweet red apple, brandied fruit, caramel, and bourbon rye spice. The product has received notable recognition, including Gold at the World Whiskies Awards for Best American Blended Release, Double Gold at the 2023 San Francisco World Spirits Competition, and 95 points at the 2023 New York International Spirits Competition.

Breckenridge Distillery, un marchio di spiritosi di Tilray Brands (NASDAQ: TLRY), ha annunciato l'inserimento permanente del suo Cognac Cask Finish Whiskey nella linea di whiskey affinati in botte. Dopo un lancio nel 2022, il whiskey sarà disponibile in Colorado con un'espansione nazionale prevista.

Questo whiskey da 96 proof, al prezzo di 59,99 $, è invecchiato in botti di Cognac per oltre due anni e presenta note di degustazione di mela rossa dolce, frutta al brandy, caramello e spezie di bourbon rye. Il prodotto ha ricevuto importanti riconoscimenti, tra cui Oro al World Whiskies Awards come miglior rilascio blended americano, Doppio Oro al San Francisco World Spirits Competition 2023 e 95 punti al New York International Spirits Competition 2023.

Breckenridge Distillery, una marca de licores de Tilray Brands (NASDAQ: TLRY), ha anunciado la incorporación permanente de su Cognac Cask Finish Whiskey a su línea de whiskies con acabado en barrica. Tras un lanzamiento en 2022, el whisky estará disponible en Colorado con una expansión nacional planeada.

El whisky de 96 grados, con un precio de 59,99 $, se envejece en barricas de coñac durante más de dos años y presenta notas de cata de manzana roja dulce, fruta al brandy, caramelo y especias de bourbon de centeno. El producto ha recibido reconocimientos destacados, incluyendo Oro en los World Whiskies Awards al Mejor Lanzamiento Americano Mezclado, Doble Oro en la San Francisco World Spirits Competition 2023 y 95 puntos en la New York International Spirits Competition 2023.

Breckenridge Distillery는 Tilray Brands (NASDAQ: TLRY)의 주류 브랜드로, Cognac Cask Finish Whiskey를 캐스크 피니시 라인에 영구적으로 추가한다고 발표했습니다. 2022년 출시 이후, 이 위스키는 콜로라도에서 판매되며 전국적인 확장이 계획되어 있습니다.

96도 프루프의 이 위스키는 59.99달러에 판매되며, 코냑 통에서 2년 이상 숙성되어 달콤한 붉은 사과, 브랜디 과일, 캐러멜, 버번 라이 스파이스의 풍미를 자랑합니다. 이 제품은 World Whiskies Awards에서 최고의 미국 블렌디드 출시 부문 금상, 2023년 샌프란시스코 월드 스피리츠 컴피티션에서 더블 골드, 2023년 뉴욕 국제 스피리츠 컴피티션에서 95점을 받는 등 주목할 만한 평가를 받았습니다.

Breckenridge Distillery, une marque de spiritueux de Tilray Brands (NASDAQ : TLRY), a annoncé l'ajout permanent de son Cognac Cask Finish Whiskey à sa gamme de whiskies finis en fût. Après une sortie en 2022, le whiskey sera disponible au Colorado avec une expansion nationale prévue.

Ce whiskey à 96 degrés, au prix de 59,99 $, est vieilli plus de deux ans en fûts de Cognac, offrant des notes de dégustation de pomme rouge sucrée, de fruits au brandy, de caramel et d'épices de bourbon rye. Le produit a reçu des distinctions notables, notamment l'Or aux World Whiskies Awards pour la meilleure sortie américaine blendée, Double Or à la San Francisco World Spirits Competition 2023, et 95 points à la New York International Spirits Competition 2023.

Breckenridge Distillery, eine Spirituosenmarke von Tilray Brands (NASDAQ: TLRY), hat die dauerhafte Aufnahme ihres Cognac Cask Finish Whiskey in die Cask-Finish-Linie angekündigt. Nach einer Veröffentlichung im Jahr 2022 wird der Whiskey in Colorado erhältlich sein, mit geplanter nationaler Expansion.

Der 96-proof Whiskey, der für 59,99 $ angeboten wird, reift über zwei Jahre in Cognac-Fässern und zeichnet sich durch Geschmacksnoten von süßem roten Apfel, Brandy-Früchten, Karamell und Bourbon-Roggen-Gewürzen aus. Das Produkt erhielt bedeutende Auszeichnungen, darunter Gold bei den World Whiskies Awards für die beste amerikanische Blended-Veröffentlichung, Double Gold bei der San Francisco World Spirits Competition 2023 und 95 Punkte bei der New York International Spirits Competition 2023.

Positive
  • Multiple prestigious awards won in 2023 demonstrate product quality and market recognition
  • Expansion from edition to permanent product line indicates strong market demand
  • Planned national distribution expansion shows growth potential
Negative
  • current distribution (Colorado only) may restrict immediate revenue impact
  • Premium pricing at $59.99 might limit mass market appeal

Following a limited release in 2022 for the Collectors Art Series, Breckenridge Cognac Cask Finish Whiskey is now a permanent addition to the cask finish line

BRECKENRIDGE, Colo., April 23, 2025 (GLOBE NEWSWIRE) -- Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S., and a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) spirits brand, today announced its newest addition to the brand’s line of cask finish whiskeys, Breckenridge Cognac Cask Finish. Initially launched as a limited edition in the second Collectors Art Series at the distillery's Breckenridge location in 2022, this whiskey is now available in Colorado with national expansion planned in the coming months.

Breckenridge Distillery Cognac
Photo Courtesy: Jessie Unruh, Breckenridge Distillery

Cognac is produced with well-known grapes from regions in France. A fine Cognac is 15 percent Petite Champagne and 85 percent Grande Champagne, typically blended in batches of 300 barrels and aged anywhere from 10-37 years. Breckenridge Distillery imported its barrels and aged its Breckenridge Bourbon Whiskey in Cognac barrels for over two years. The Cognac label features the iris, France's national flower, and grape blossoms, nodding to the grape's origin.

Breckenridge Cognac Cask Finish Whiskey is 96 proof, with tasting notes of sweet red apple and a delicate balance of brandied fruit and caramel with an over-ripe apple sweetness and bourbon rye spice. The cask finish whiskey will be bottled and retail for $59.99 SRP.

“Our Cognac Cask Finish is a testament to our dedication to innovation and quality,” said Bryan Nolt, Founder and CEO at Breckenridge Distillery. “Cask finishes have become integral to our business and are among our most beloved and award-winning whiskeys. We are proud to reintroduce this exceptional whiskey to our collection, crafted with the same passion and precision that defines all our spirits.”

The limited-edition Breckenridge Cognac Cask Finish won Gold at the World Whiskies Awards for Best American Blended Limited Release, Double Gold at the 2023 San Francisco World Spirits Competition, and 95 points at the 2023 New York International Spirits Competition. The Collectors Art Series Campaign was named the 2020 Icon of Whisky for Campaign Innovator of the Year.

For more information about Breckenridge Distillery and to purchase the new Breckenridge Cognac Cask Finish Whiskey, visit www.breckenridgedistillery.com. Follow Breckenridge on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery. Age 21+. Always enjoy responsibly.

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.

One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 6 Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.

Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

To learn more about Breckenridge Distillery, visit www.breckenridgedistillery.com. Keep up with Breckenridge Distillery on Instagram by following @breckdistillery and become a fan at facebook.com/BreckDistillery.

For more information about Tilray Brands, visit www.tilray.com and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws. 

For media inquiries, please contact:

Tilray Brands Media: news@tilray.com
Investors: investors@tilray.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9de8113-1016-40aa-970d-ade7675d298b


FAQ

What awards has Breckenridge Cognac Cask Finish Whiskey won in 2023?

The whiskey won Gold at World Whiskies Awards, Double Gold at San Francisco World Spirits Competition, and 95 points at New York International Spirits Competition.

How long is TLRY's Breckenridge Bourbon aged in Cognac barrels?

Breckenridge Bourbon Whiskey is aged in Cognac barrels for over two years.

What is the retail price of Breckenridge Cognac Cask Finish Whiskey?

The whiskey retails for $59.99 SRP.

Where will TLRY's Breckenridge Cognac Cask Finish Whiskey be available?

The whiskey is currently available in Colorado, with national expansion planned in the coming months.
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