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Manitoba Harvest and Whole Foods Market Collaborate to Launch New Protein-Packed, Hemp+ Superfood Smoothie Boosters

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Manitoba Harvest, a Tilray Brands (NASDAQ: TLRY) wellness business, has launched three new Hemp+ Superfood Smoothie Boosters exclusively at Whole Foods Market stores nationwide. The new protein-packed product line includes Hemp+ Mood (with ashwagandha and lemon balm), Hemp+ Energy (with guarana and caffeine), and Hemp+ Immunity (with elderberry, beet powder, and acerola cherry). Each serving provides 7-8g of protein and 3g of fiber, featuring Regenerative Organic Certified ground hemp. The products are Non-GMO Project Verified, Kosher, and Vegan, targeting consumers seeking simple wellness solutions. This expansion represents Manitoba Harvest's strategy to diversify its hemp-based superfood portfolio while meeting growing consumer demand for functional health products.
Manitoba Harvest, un'azienda del settore benessere di Tilray Brands (NASDAQ: TLRY), ha lanciato tre nuovi Hemp+ Superfood Smoothie Boosters disponibili esclusivamente nei negozi Whole Foods Market a livello nazionale. La nuova linea di prodotti ricca di proteine include Hemp+ Mood (con ashwagandha e melissa), Hemp+ Energy (con guaranà e caffeina) e Hemp+ Immunity (con sambuco, polvere di barbabietola e acerola). Ogni porzione fornisce 7-8 g di proteine e 3 g di fibre, utilizzando canapa macinata certificata Regenerative Organic. I prodotti sono Non-GMO Project Verified, Kosher e Vegan, rivolti a consumatori in cerca di soluzioni semplici per il benessere. Questa espansione rappresenta la strategia di Manitoba Harvest di diversificare il proprio portfolio di superfood a base di canapa, rispondendo alla crescente domanda di prodotti funzionali per la salute.
Manitoba Harvest, una empresa de bienestar de Tilray Brands (NASDAQ: TLRY), ha lanzado tres nuevos Hemp+ Superfood Smoothie Boosters disponibles exclusivamente en las tiendas Whole Foods Market a nivel nacional. La nueva línea de productos rica en proteínas incluye Hemp+ Mood (con ashwagandha y bálsamo de limón), Hemp+ Energy (con guaraná y cafeína) y Hemp+ Immunity (con saúco, polvo de remolacha y acerola). Cada porción aporta 7-8 g de proteína y 3 g de fibra, utilizando cáñamo molido certificado Regenerative Organic. Los productos están verificados por Non-GMO Project, son Kosher y Veganos, dirigidos a consumidores que buscan soluciones sencillas para el bienestar. Esta expansión representa la estrategia de Manitoba Harvest para diversificar su portafolio de superalimentos a base de cáñamo, satisfaciendo la creciente demanda de productos funcionales para la salud.
Tilray Brands(NASDAQ: TLRY)의 웰니스 사업부인 Manitoba Harvest가 전국 Whole Foods Market 매장에서 독점적으로 판매하는 세 가지 새로운 Hemp+ 슈퍼푸드 스무디 부스터를 출시했습니다. 단백질이 풍부한 이 신제품 라인에는 애쉬와간다와 레몬밤이 함유된 Hemp+ Mood, 과라나와 카페인이 포함된 Hemp+ Energy, 그리고 엘더베리, 비트 가루, 아세롤라 체리가 들어간 Hemp+ Immunity가 포함되어 있습니다. 각 서빙에는 7-8g의 단백질과 3g의 섬유질이 들어있으며, 재생 유기농 인증을 받은 분쇄 헴프를 사용했습니다. 이 제품들은 Non-GMO Project 인증을 받았으며 코셔 및 비건 인증도 획득해, 간단한 웰니스 솔루션을 찾는 소비자를 겨냥하고 있습니다. 이번 확장은 헴프 기반 슈퍼푸드 포트폴리오를 다양화하고 기능성 건강 제품에 대한 소비자 수요 증가에 대응하려는 Manitoba Harvest의 전략을 반영합니다.
Manitoba Harvest, une entreprise bien-être de Tilray Brands (NASDAQ : TLRY), a lancé trois nouveaux boosters de smoothie Hemp+ Superfood disponibles exclusivement dans les magasins Whole Foods Market à l'échelle nationale. Cette nouvelle gamme riche en protéines comprend Hemp+ Mood (avec ashwagandha et mélisse), Hemp+ Energy (avec guarana et caféine) et Hemp+ Immunity (avec sureau, poudre de betterave et cerise acerola). Chaque portion fournit 7-8 g de protéines et 3 g de fibres, avec du chanvre moulu certifié Regenerative Organic. Les produits sont certifiés Non-GMO Project Verified, casher et végan, ciblant les consommateurs à la recherche de solutions bien-être simples. Cette expansion illustre la stratégie de Manitoba Harvest visant à diversifier son portefeuille de superaliments à base de chanvre tout en répondant à la demande croissante de produits de santé fonctionnels.
Manitoba Harvest, ein Wellness-Unternehmen von Tilray Brands (NASDAQ: TLRY), hat drei neue Hemp+ Superfood Smoothie Booster exklusiv in Whole Foods Market Filialen landesweit eingeführt. Die neue proteinreiche Produktlinie umfasst Hemp+ Mood (mit Ashwagandha und Zitronenmelisse), Hemp+ Energy (mit Guarana und Koffein) sowie Hemp+ Immunity (mit Holunder, Rote-Bete-Pulver und Acerola-Kirsche). Jede Portion liefert 7-8 g Protein und 3 g Ballaststoffe und enthält gemahlenen Hanf mit Regenerative Organic Zertifizierung. Die Produkte sind Non-GMO Project Verified, koscher und vegan und richten sich an Verbraucher, die einfache Wellness-Lösungen suchen. Diese Erweiterung spiegelt Manitobas Harvests Strategie wider, das Hanf-basierte Superfood-Portfolio zu diversifizieren und der wachsenden Nachfrage nach funktionalen Gesundheitsprodukten gerecht zu werden.
Positive
  • Launch of new product line expands Tilray's wellness portfolio through Manitoba Harvest brand
  • Exclusive partnership with major retailer Whole Foods Market provides significant distribution channel
  • Products target growing wellness and functional foods market segments
  • Use of Regenerative Organic Certified hemp demonstrates commitment to quality and sustainability
Negative
  • None.

Global Superseed Leader, Manitoba Harvest, Expands their Wellness Lineup with Smoothie Blends for Enhanced Nutrition Plus Energy, Mood and Immune Support

Manitoba Harvest Hemp+ Superfood Smoothie Boosters

NEW YORK and WINNIPEG, Manitoba, June 10, 2025 (GLOBE NEWSWIRE) -- Manitoba Harvest, the global leader in hemp foods and a wellness business by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has expanded its protein-packed, Hemp+ portfolio to introduce three herbal-infused smoothie boosters: Manitoba Harvest Hemp+ Mood, Manitoba Harvest Hemp+ Energy and Manitoba Harvest Hemp+ Immunity, now exclusively available at select Whole Foods Market stores nationwide.

As a global pioneer in protein-packed, seed-based foods, Manitoba Harvest is developing new ways for individuals to add superseeds to their routine and easily incorporate plant-based superfoods. By combining invigorating and effective herbal extracts with the unique macronutrients of hemp, which delivers 7g Protein and 3g Fiber per 15g serving, Manitoba Harvest offers consumers simple and holistic solutions for overall well-being.

“At Manitoba Harvest, we know that consumers are looking for ways to support their health and well-being without overwhelming their mental load,” said Rebecca Morgan, Sr. Director of Marketing for Manitoba Harvest and Tilray Wellness. “We want to be a go-to resource for functional, health-focused products that are easily integrated into everyday routines. Hemp is a perfect smoothie companion with other superfoods, and we’re excited to debut these new herbal blends for enhanced energy, mood and immunity—some of the biggest wellness priorities.”

New Manitoba Harvest Hemp+ power blends include:

  • Manitoba Harvest Hemp+ Mood: Find balance with a unique, mood-supporting blend of organic hemp, ashwagandha, and lemon balm. Containing 7g of protein and 3g of fiber per serving, Hemp+ Mood provides all the nourishment benefits of hemp with calming ingredients to help achieve a sense of balance.

  • Manitoba Harvest Hemp+ Energy: Energize your routine with organic hemp, guarana and caffeine. Hemp+ Energy is packed with the nourishment benefits of hemp, containing 8g of protein and 3g of fiber per serving with six essential vitamins and minerals.

  • Manitoba Harvest Hemp+ Immunity: Boost smoothies with immunity-supporting ingredients such as hemp, elderberry, beet powder and acerola cherry. Ingredients in this unique blend contain all the protein and fiber you have come to expect from organic hemp, paired with ample antioxidants, vitamin C, zinc, copper and iron, which help support immune health.

Reinforcing Manitoba Harvest quality standards, each of the new Hemp+ blends features Regenerative Organic Certified (ROC) ground hemp and is Non-GMO Project Verified, Kosher, and Vegan.

Manitoba Harvest Hemp+ Mood, Hemp+ Energy and Hemp+ Immunity blends are now available exclusively at select Whole Foods Market stores nationwide and at www.manitobaharvest.com.

About Manitoba Harvest

Manitoba Harvest is a pioneer and leader in branded hemp-based foods, and is recognized as a Certified B Corporation and the first Canadian food company to attain a Carbonzero Certification.

Taking the seed-to-shelf approach since 1998, Manitoba Harvest is committed to qualitysustainability, and consumer wellness. With an extensive product portfolio of Hemp Hearts (shelled hemp seed), Whole and Ground Flaxseed, Hemp Protein, Hemp Protein Blends, Hemp Wellness Bars, Hemp Granola, and Hemp Oil, Manitoba Harvest products are sold globally and in approximately 17,000 retail stores across North America.

To learn more about Manitoba Harvest and shop, visit www.manitobaharvest.com and follow @manitobaharvest across all social platforms.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

Media: Diffusion PR, tilraywellness@diffusionpr.com

Media: news@tilray.com 
Investors: investors@tilray.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8c770a1d-0788-47c4-b9f8-c2a43ff58681


FAQ

What new products did Manitoba Harvest (TLRY) launch at Whole Foods Market?

Manitoba Harvest launched three Hemp+ Superfood Smoothie Boosters: Hemp+ Mood, Hemp+ Energy, and Hemp+ Immunity, each containing 7-8g of protein and 3g of fiber per serving.

What are the key ingredients in Manitoba Harvest's new Hemp+ product line?

Hemp+ Mood contains hemp, ashwagandha, and lemon balm; Hemp+ Energy includes hemp, guarana and caffeine; Hemp+ Immunity features hemp, elderberry, beet powder, and acerola cherry.

Where can I buy Manitoba Harvest's new Hemp+ Smoothie Boosters?

The new Hemp+ products are exclusively available at select Whole Foods Market stores nationwide and through Manitoba Harvest's website (manitobaharvest.com).

What certifications do Manitoba Harvest's new Hemp+ products have?

The products feature Regenerative Organic Certified ground hemp and are Non-GMO Project Verified, Kosher, and Vegan.

How much protein and fiber do Manitoba Harvest's Hemp+ products contain?

The Hemp+ products provide 7-8g of protein and 3g of fiber per 15g serving.
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