Montauk Brewing Celebrates 13 Years of Brewing with Faherty Collaboration and Beach Clean Up with the Surfrider Foundation
Montauk Brewing Co., a craft beer brand under Tilray Brands (NASDAQ: TLRY), announces a collaboration with premium lifestyle brand Faherty to celebrate its 13th anniversary. The partnership features the launch of The Après Surf Beer, a tropical variant of their Golden Ale, and a limited-edition apparel collection.
The collaboration includes a beach cleanup event with the Eastern Long Island Chapter of Surfrider Foundation on June 28th, 2025. The limited-edition beer will be exclusively available at the Montauk Brew Barn, while the apparel collection will be sold online through Montauk Brewing's website.
Montauk Brewing Co., un marchio di birra artigianale di Tilray Brands (NASDAQ: TLRY), annuncia una collaborazione con il brand lifestyle di alta gamma Faherty per celebrare il suo 13º anniversario. La partnership prevede il lancio di The Après Surf Beer, una variante tropicale della loro Golden Ale, e una collezione di abbigliamento in edizione limitata.
La collaborazione include un evento di pulizia della spiaggia con il Capitolo Eastern Long Island della Surfrider Foundation il 28 giugno 2025. La birra in edizione limitata sarà disponibile esclusivamente al Montauk Brew Barn, mentre la collezione di abbigliamento sarà venduta online sul sito web di Montauk Brewing.
Montauk Brewing Co., una marca de cerveza artesanal bajo Tilray Brands (NASDAQ: TLRY), anuncia una colaboración con la marca de estilo de vida premium Faherty para celebrar su 13º aniversario. La asociación presenta el lanzamiento de The Après Surf Beer, una variante tropical de su Golden Ale, y una colección de ropa de edición limitada.
La colaboración incluye un evento de limpieza de playa con el Capítulo Eastern Long Island de Surfrider Foundation el 28 de junio de 2025. La cerveza de edición limitada estará disponible exclusivamente en el Montauk Brew Barn, mientras que la colección de ropa se venderá en línea a través del sitio web de Montauk Brewing.
Montauk Brewing Co.는 Tilray Brands (NASDAQ: TLRY) 산하의 크래프트 맥주 브랜드로, 프리미엄 라이프스타일 브랜드 Faherty와 협업하여 13주년을 기념한다고 발표했습니다. 이번 협업에서는 그들의 골든 에일의 트로피컬 버전인 The Après Surf Beer와 한정판 의류 컬렉션이 출시됩니다.
협업의 일환으로 2025년 6월 28일에 Eastern Long Island 지부 Surfrider Foundation과 함께 해변 정화 행사가 열립니다. 한정판 맥주는 Montauk Brew Barn에서만 독점 판매되며, 의류 컬렉션은 Montauk Brewing 웹사이트를 통해 온라인으로 판매됩니다.
Montauk Brewing Co., une marque de bière artisanale appartenant à Tilray Brands (NASDAQ : TLRY), annonce une collaboration avec la marque lifestyle haut de gamme Faherty pour célébrer son 13e anniversaire. Ce partenariat comprend le lancement de The Après Surf Beer, une variante tropicale de leur Golden Ale, ainsi qu'une collection de vêtements en édition limitée.
La collaboration inclut un événement de nettoyage de plage avec le chapitre Eastern Long Island de la Surfrider Foundation le 28 juin 2025. La bière en édition limitée sera disponible exclusivement au Montauk Brew Barn, tandis que la collection de vêtements sera vendue en ligne sur le site de Montauk Brewing.
Montauk Brewing Co., eine Craft-Bier-Marke unter Tilray Brands (NASDAQ: TLRY), kündigt eine Zusammenarbeit mit der Premium-Lifestyle-Marke Faherty zur Feier ihres 13-jährigen Jubiläums an. Die Partnerschaft beinhaltet die Einführung von The Après Surf Beer, einer tropischen Variante ihres Golden Ale, sowie einer limitierten Bekleidungskollektion.
Die Kooperation umfasst eine Strandreinigungsaktion mit dem Eastern Long Island Chapter der Surfrider Foundation am 28. Juni 2025. Das limitierte Bier wird exklusiv im Montauk Brew Barn erhältlich sein, während die Bekleidungskollektion online über die Website von Montauk Brewing verkauft wird.
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Two iconic coastal-living brands team up for a limited-edition summer beer and capsule collection
MONTAUK, N.Y., June 26, 2025 (GLOBE NEWSWIRE) -- Montauk Brewing Co., the brewery known for capturing the essence of coastal living and a craft beer brand by Tilray Brands, Inc. company (NASDAQ: TLRY and TSX: TLRY), is partnering with premium lifestyle brand Faherty to craft a limited-edition beer and beachside inspired apparel collection that embodies the carefree spirit of Montauk and effortless style. The collaboration brings together Montauk's passion for quality brewing with Faherty’s commitment to modern, heritage-inspired apparel.
To celebrate the 13th anniversary of Montauk Brewing, the two brands collaborated on The Après Surf Beer, a tropical edition of The Surf Beer Golden Ale from Montauk, featuring juicy pineapple and subtle notes of coconut. The collaboration also includes limited-edition apparel items featuring some of Faherty’s most iconic items emblazoned with the Montauk Brewing logo. Both the beer and the apparel are made for laid-back afternoons, spontaneous adventures, and moments where comfort meets craftsmanship—much like the essence of both brands’ signature designs.
"At Montauk Brewing, we’ve always believed that great beer is an experience—just like great style. Faherty shares that same vision, and together, we’ve created a limited-edition beer that represents that vision and celebrates both brands’ connections to coastal living," said Vaughan Cutillo, co-founder of Montauk Brewing Co.
“At Faherty, we believe the most impactful brand moments are often the simplest—when you show up authentically in the places your customers live and love. Our purpose is to inspire people to live fully and we often say when you put on the clothes, they transport you to moments that matter. Montauk is the exact local market that resonates with this purpose for our customers. This Montauk Brewing collaboration taps directly into the surf culture and community of eastern Long Island, where we have a strong local presence with another brand that's a local favorite. It’s a creative yet easy-to-execute activation that brings people together, platforms the local community, and strengthens our connection with the people who inspire our brand.” Mike Faherty, Co-Founder and Creative Director and Alex Faherty, Co-Founder and CEO
In addition to iconic beer and apparel, the brands are teaming up with the Eastern Long Island Chapter of Surfrider Foundation for a beach cleanup event followed by Brew Barn celebration of their 13-year journey on Saturday, June 28th.
The limited-edition beer will be available exclusively at the Montauk Brew Barn in Montauk, NY, with the apparel line available online at www.montaukbrewingco.com.
About Montauk Brewing Company
Montauk Brewing Company (“Montauk Brewing”), founded in 2012 by longtime friends, embraces the motto “Come as You Are,” honoring adventure and passion for the simple pleasures in life. Crafting exceptional brews on the East End, Montauk Brewing invites you to visit their red Brew Barn in downtown Montauk, open year-round for fresh beer needs, located just steps from the surf – right where it belongs.
For further information about Montauk Brewing Company, please visit www.montaukbrewco.com and follow @montaukbrewco on all social media platforms.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
About Faherty
Founded in 2013, Faherty is a family-owned fashion and lifestyle brand known for its surf-inspired style and commitment to sustainable craftsmanship. Based in New York and started by twin brothers, Alex and Mike Faherty alongside Alex’s wife, Kerry Docherty, Faherty was founded to create high-quality, timeless clothes for the whole family. As a brand, Faherty has a deep commitment to social impact and sustainability, and these values drive everything they do. Faherty is deeply committed to making things better – in the quality of their clothing and in their relationships with their customers, partners, and community. In the Fall of 2024, Faherty became a Certified B Corporation (B-corp) and
For more information about Faherty, visit Faherty.com or reach out to Faherty@jbc-pr.com.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information:
Media: news@tilray.com
Investor Relations: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/66deb9b0-dd31-4900-b7bd-36b7b85c4278
FAQ
What is Montauk Brewing's new collaboration with Faherty for their 13th anniversary?
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When is Montauk Brewing's beach cleanup event with Surfrider Foundation?
Who owns Montauk Brewing Company?
