SweetWater Introduces Big Trip Double IPA: A Bold New Craft Beer
Rhea-AI Summary
SweetWater (NASDAQ: TLRY) launched Big Trip Double IPA on January 22, 2026, a high-ABV extension of its Daytrip IPA line. The beer features a 9% ABV profile with bright citrus and tropical aromas from Mosaic, Idaho 7, Sultana, Citra and El Dorado hops and a grain bill of 2-row, Pilsner and Wheat.
Big Trip is available in 19.2 oz tall singles and 6-pack 12 oz cans, rolling out nationwide through taprooms, liquor stores, groceries and convenience stores, with tall singles and six-packs representing 80% of high-ABV sales in the Southeast.
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Key Figures
Market Reality Check
Peers on Argus
While TLRY was down 0.91% pre‑announcement, key peers like AMPH (+1%), DVAX (+0.77%), EVO (+2.94%), and PCRX (+4.87%) were positive, suggesting more stock‑specific dynamics than a sector‑wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 08 | Q2 earnings results | Positive | +1.6% | Record Q2 revenue, improved losses, reaffirmed EBITDA guidance. |
| Jan 06 | Product launch | Positive | -2.5% | Dry January zero‑proof, non‑alc beers and THC beverages rollout. |
| Jan 05 | Product launch | Positive | -2.3% | Mollo and XMG cannabis beverages introduced for Dry January. |
| Dec 22 | Earnings date set | Neutral | -6.6% | Announcement of Q2 FY26 results release and investor call timing. |
| Dec 18 | Strategic expansion | Positive | -4.2% | Formation of Tilray Medical USA after U.S. federal rescheduling. |
Operational and product news has often seen muted or negative next‑day moves, while stronger earnings results were followed by modest gains.
Over the last few months, Tilray reported record Q2 fiscal 2026 net revenue of $217.5M with improved net loss and reaffirmed adjusted EBITDA guidance, which was followed by a +1.56% move. Around the same time, the company expanded beverage offerings for Dry January and launched new cannabis beverages, yet those announcements saw -2.47% and -2.31% moves. Earlier, the stock traded lower after an earnings date announcement and a U.S. medical cannabis expansion update. Today’s SweetWater Big Trip Double IPA launch fits into this ongoing beverage and brand‑expansion storyline.
Regulatory & Risk Context
Tilray has an effective S-3ASR shelf filed on 2025-10-09, including a forward ATM program to offer up to $51,597,980 of common stock and additional registered shares for warrants and resale. The filing allows flexible capital raises but had 0 recorded usage events in the provided data.
Market Pulse Summary
This announcement highlights Tilray’s focus on growing its U.S. craft beer footprint through SweetWater’s Big Trip Double IPA, a 9% ABV extension of the Daytrip IPA line in 19.2 oz singles and 6-pack 12 oz cans. It builds on earlier beverage launches around Dry January and broadens Tilray’s presence in high-ABV formats that account for 80% of category sales in the Southeast. Investors may watch future filings and earnings for data on volume, pricing, and contribution from this new SKU.
AI-generated analysis. Not financial advice.
The Daytrip IPA series grows with Big Trip - a high-ABV brew full of flavor from the Southeast’s leading craft brand
ATLANTA, Jan. 22, 2026 (GLOBE NEWSWIRE) -- SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the leading craft beer brand in the Southeast by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the launch of Big Trip Double IPA, a high-ABV extension of its popular Daytrip IPA. Big Trip delivers bright citrus notes and a smooth, tropical aroma, all wrapped in a bold
“Double IPAs continue to trend in popularity as the number two craft style in the Southeast,” said Evan Woolard, Senior Brand Manager for SweetWater Brewing. “Building on the huge success of Daytrip, we are continuing the momentum by doubling down on the flavor, ABV and innovation with Big Trip. Big Trip taps into our expertise of blending drinkability with flavor-forward brews that appeal to both craft enthusiasts and casual drinkers.”
Crafted with a blend of Mosaic, Idaho 7, Sultana, Citra and El Dorado hops, and 2-row, Pilsner and Wheat grains, the brew delivers a refreshing smooth flavor without the maltiness of most imperial styles. Available in 19.2 oz and 6-pack 12 oz cans, Big Trip is rolling out nationwide in taprooms, liquor stores, groceries, convenience stores and more.
“Double IPAs are the number one style for 19.2 oz cans, and this introduction evolves SweetWater’s robust portfolio in that format,” continued Woolard. “With tall singles and six packs accounting for
Big Trip can be found in 6-pack 12-ounce cans and individual 19.2-ounce cans across the Southeast. For more information, please visit sweetwaterbrew.com and to find Big Trip in a store near you, please visit our beer finder.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited. SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we are elevating lives through moments of connection, visit Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information:
Media: news@tilray.com
Investors: investors@tilray.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/339c3246-b7f5-4a9d-9167-c931891b28b0
FAQ
When did SweetWater launch Big Trip Double IPA (TLRY)?
What is the ABV of Big Trip Double IPA from SweetWater (TLRY)?
What package formats is Big Trip available in for TLRY's SweetWater brand?
Which hops and grains are used in SweetWater's Big Trip Double IPA?
Where will SweetWater (TLRY) distribute Big Trip Double IPA?
How important are tall singles and six-packs for high-ABV sales in the Southeast?
