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Tilly's Partners with Nedap to Elevate Omnichannel Strategy

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Tilly's (TLYS) has partnered with Nedap to implement RFID technology across all its stores nationwide starting Q2 2025. The partnership centers on deploying Nedap's iD Cloud solution, aimed at enhancing inventory accuracy and optimizing product availability. The implementation will streamline item tracking from distribution centers to store shelves, supporting Tilly's omnichannel strategy including same-day delivery and in-store pickup services.

The initiative focuses on integrating inventory data across Tilly's three primary revenue streams: physical stores, e-commerce platform, and mobile app. The technology will provide real-time tracking of items, reduce stockouts, and enable data-driven decisions for loss prevention. Tilly's CIO Erik Quade highlighted this partnership as a crucial component of their 2025 strategy to increase market share and drive sustainable growth.

Tilly's (TLYS) ha stretto una collaborazione con Nedap per implementare la tecnologia RFID in tutti i suoi negozi a livello nazionale a partire dal secondo trimestre 2025. La partnership si concentra sull'adozione della soluzione iD Cloud di Nedap, progettata per migliorare la precisione dell'inventario e ottimizzare la disponibilità dei prodotti. L'implementazione semplificherà il tracciamento degli articoli dai centri di distribuzione agli scaffali dei negozi, supportando la strategia omnicanale di Tilly's, che include servizi di consegna nello stesso giorno e ritiro in negozio.

L'iniziativa mira a integrare i dati di inventario nelle tre principali fonti di ricavo di Tilly's: negozi fisici, piattaforma e-commerce e app mobile. La tecnologia offrirà un monitoraggio in tempo reale degli articoli, ridurrà le rotture di stock e permetterà decisioni basate sui dati per la prevenzione delle perdite. Il CIO di Tilly's, Erik Quade, ha sottolineato che questa partnership rappresenta un elemento chiave della strategia 2025 per aumentare la quota di mercato e promuovere una crescita sostenibile.

Tilly's (TLYS) se ha asociado con Nedap para implementar tecnología RFID en todas sus tiendas a nivel nacional a partir del segundo trimestre de 2025. La colaboración se centra en desplegar la solución iD Cloud de Nedap, diseñada para mejorar la precisión del inventario y optimizar la disponibilidad de productos. La implementación facilitará el seguimiento de los artículos desde los centros de distribución hasta las estanterías de las tiendas, apoyando la estrategia omnicanal de Tilly's, que incluye entregas el mismo día y servicios de recogida en tienda.

La iniciativa se enfoca en integrar los datos de inventario en las tres principales fuentes de ingresos de Tilly's: tiendas físicas, plataforma de comercio electrónico y aplicación móvil. La tecnología proporcionará seguimiento en tiempo real de los artículos, reducirá las faltas de stock y permitirá decisiones basadas en datos para la prevención de pérdidas. El CIO de Tilly's, Erik Quade, destacó que esta asociación es un componente clave de su estrategia para 2025, con el objetivo de aumentar la cuota de mercado y fomentar un crecimiento sostenible.

Tilly's (TLYS)는 2025년 2분기부터 전국 모든 매장에 RFID 기술을 도입하기 위해 Nedap과 협력했습니다. 이 파트너십은 재고 정확성을 향상시키고 제품 가용성을 최적화하기 위해 Nedap의 iD Cloud 솔루션을 배포하는 데 중점을 두고 있습니다. 이 기술 도입은 유통 센터에서 매장 선반까지 상품 추적을 간소화하여 당일 배송 및 매장 픽업 서비스를 포함한 Tilly's의 옴니채널 전략을 지원합니다.

이번 이니셔티브는 Tilly's의 세 가지 주요 수익원인 오프라인 매장, 전자상거래 플랫폼, 모바일 앱 간 재고 데이터를 통합하는 데 집중하고 있습니다. 이 기술은 실시간 상품 추적을 제공하고 품절을 줄이며 손실 방지를 위한 데이터 기반 의사 결정을 가능하게 합니다. Tilly's의 CIO인 Erik Quade는 이번 파트너십이 2025년 시장 점유율 확대와 지속 가능한 성장을 위한 핵심 전략임을 강조했습니다.

Tilly's (TLYS) a établi un partenariat avec Nedap pour déployer la technologie RFID dans tous ses magasins à l’échelle nationale à partir du deuxième trimestre 2025. Ce partenariat porte sur la mise en œuvre de la solution iD Cloud de Nedap, visant à améliorer la précision des stocks et à optimiser la disponibilité des produits. La mise en place facilitera le suivi des articles depuis les centres de distribution jusqu’aux rayons des magasins, soutenant la stratégie omnicanale de Tilly's, incluant la livraison le jour même et le retrait en magasin.

Cette initiative vise à intégrer les données d’inventaire à travers les trois principales sources de revenus de Tilly's : magasins physiques, plateforme e-commerce et application mobile. La technologie offrira un suivi en temps réel des articles, réduira les ruptures de stock et permettra des décisions basées sur les données pour la prévention des pertes. Le directeur des systèmes d’information de Tilly's, Erik Quade, a souligné que ce partenariat constitue un élément clé de leur stratégie 2025 pour accroître leur part de marché et favoriser une croissance durable.

Tilly's (TLYS) hat sich mit Nedap zusammengeschlossen, um ab dem zweiten Quartal 2025 RFID-Technologie in allen seinen Filialen landesweit einzuführen. Die Partnerschaft konzentriert sich auf den Einsatz der iD Cloud-Lösung von Nedap, die darauf abzielt, die Bestandsgenauigkeit zu verbessern und die Produktverfügbarkeit zu optimieren. Die Implementierung wird die Nachverfolgung von Artikeln von den Vertriebszentren bis zu den Ladenregalen vereinfachen und Tilly's Omnichannel-Strategie unterstützen, einschließlich Same-Day-Delivery und Abholservices im Laden.

Die Initiative zielt darauf ab, Bestandsdaten über Tilly's drei Hauptumsatzquellen zu integrieren: stationäre Geschäfte, E-Commerce-Plattform und mobile App. Die Technologie ermöglicht eine Echtzeitverfolgung der Artikel, reduziert Lagerengpässe und unterstützt datenbasierte Entscheidungen zur Verlustprävention. Tilly's CIO Erik Quade bezeichnete diese Partnerschaft als einen entscheidenden Bestandteil der Strategie für 2025, um den Marktanteil zu erhöhen und nachhaltiges Wachstum voranzutreiben.

Positive
  • Implementation of RFID technology to enhance inventory accuracy and visibility
  • Integration across three revenue streams (stores, e-commerce, mobile app)
  • Potential reduction in stockouts and improved operational efficiency
  • Enhanced capability for same-day delivery and in-store pickup services
  • Improved tools for loss prevention and year-end inventory counts
Negative
  • None.

Insights

Tilly's implementation of Nedap's RFID technology aims to enhance inventory accuracy and omnichannel capabilities, potentially improving operational efficiency and sales performance.

This partnership represents a strategic investment in Tilly's operational infrastructure, focused on addressing critical retail challenges. By implementing Nedap's iD Cloud RFID solution across all stores, Tilly's is tackling the fundamental retail issue of inventory accuracy, which typically hovers around 70-75% in traditional retail environments but can reach 98%+ with RFID technology.

The timing of this rollout in Q2 2025 aligns with the retail industry's accelerating adoption of RFID for omnichannel capabilities. By enhancing inventory visibility from distribution centers to store shelves, Tilly's can potentially reduce stockouts (which typically cost retailers 4-8% in lost sales) while optimizing working capital by maintaining leaner, more accurate inventory levels.

The implementation serves three critical business objectives: increasing inventory accuracy, ensuring on-shelf availability, and integrating inventory data across physical stores, e-commerce, and mobile platforms. This unified inventory view is particularly valuable for Tilly's same-day delivery and in-store pickup programs, which depend on real-time inventory accuracy to function effectively.

Beyond immediate operational improvements, the platform positions Tilly's to leverage RFID for more efficient year-end inventory counts and data-driven loss prevention. For specialty retailers like Tilly's operating in the competitive apparel and footwear sector, reducing shrinkage (typically 1-2% of revenue) through better inventory controls could directly impact profitability.

Tilly's is revolutionizing all stores with Nedap's iD Cloud, unlocking the power of RFID for seamless operations nationwide.

GROENLO, The Netherlands, May 13, 2025 /PRNewswire/ -- Nedap (AMS:NEDAP), the global leader in RFID solutions, is pleased to announce a new partnership with Tilly's, a leading specialty retailer of casual apparel, footwear, and accessories. Starting in Q2 2025, Tilly's will deploy Nedap's iD Cloud solution across all its stores nationwide, aiming to enhance inventory accuracy, optimize product availability, and streamline operational efficiencies.

Tilly's has partnered with Nedap to harness RFID technology, enhancing inventory visibility and accuracy across its retail operations. By leveraging Nedap's iD Cloud, Tilly's will streamline item tracking from the distribution center to store shelves, ensuring seamless restocking and delivering an unmatched shopping experience for customers.

Behind the Decision
Tilly's chose Nedap's iD Cloud due to its powerful EPCIS repository capabilities, allowing for a fully integrated RFID approach. With Nedap's proven expertise in the RFID industry and a leading market position, Tilly's is confident in the solution's ability to address its inventory management needs in a complex, multi-brand retail environment. Leveraging iD Cloud's platform will empower Tilly's to achieve an impressive level of operational control, visibility, and scalability across its entire supply chain.

Erik Quade, Chief Information Officer of Tilly's announced the new partnership: "At Tilly's, our mission is to elevate the shopping experience and stay ahead in a competitive retail landscape. Partnering with Nedap and implementing the iD Cloud platform is a pivotal step in our 2025 strategy to increase market share. By enhancing inventory accuracy and leveraging real-time data insights, iD Cloud empowers us to optimize operations, streamline the customer journey, and deliver a seamless experience. All these factors support Tilly's in maintaining a competitive edge. This partnership is more than a technology investment—it's about building the foundation to drive sustainable growth for the longer term."

Key Objectives
Tilly's robust omnichannel strategy is elevated with the integration of iD Cloud. As a leader in offering same-day delivery and in-store pickup, ensuring precise inventory accuracy is essential to driving the continued success of these programs.

Tilly's main objectives for this RFID roll-out are to increase inventory accuracy and ensure on-shelf product availability across all stores, while integrating inventory data across their three primary revenue streams: physical stores, e-commerce platform, and mobile app. The iD Cloud solution is uniquely suited to meet these goals by providing exact, real-time tracking of each item and reducing stockouts. This three-pronged approach enables Tilly's to optimize inventory management across all channels, ensuring a seamless shopping experience for their highly digital-savvy customers. By unifying inventory management across physical and digital touchpoints, Tilly's can meet their customers where they are – leading to higher satisfaction and loyalty.

Looking Ahead
In addition to improving inventory accuracy and operational efficiency, this partnership will place Tilly's in a position to leverage RFID for year-end inventory counts and data-driven loss prevention. With Nedap's platform, Tilly's gains the tools to make data-driven decisions, reduce shrinkage, and foster long-term growth.

Ailen Bilharz, Vice President of iD Cloud North America at Nedap: "This collaboration, spearheaded by Madalynn Lauria, has been years in the making, and we're thrilled to see it come to life. Tilly's has always been at the forefront of innovation in digital retail, and their dedication to enhancing the shopping experience is evident. With the insights from iD Cloud, they are well-positioned to drive meaningful impact across their stores and teams for years to come."

About Nedap iD Cloud
Nedap is the global leader in RFID-based retail solutions, with over 14,000 stores contracted to its iD Cloud platform. Nedap helps retailers achieve perfect inventory visibility with zero waste and no losses. iD Cloud simplifies multi-store retail and supply chain management using RFID and gives retailers real-time item-level insights into their stock levels and the exact location of each item. Using these real-time insights, retailers can be more agile, offer customers a better omnichannel shopping experience, and increase sales.

About Nedap N.V.
Nedap is a leader in Digital Twin Technology, bridging the physical and digital worlds in Healthcare, Livestock, Retail and Security. Through our Technology for Life philosophy, we create sustainable, forward-thinking solutions that help people and organizations succeed in an ever-changing world.

Nedap has a workforce of over 1,000 employees and operates on a global scale. The company was founded in 1929 and has been listed on Euronext Amsterdam since 1947. Its headquarters is located in Groenlo, the Netherlands.

About Tilly's
Tillys (NYSE: TLYS) is a leading specialty retailer of casual apparel, footwear, accessories, and hardgoods for young men, young women, boys, and girls. Founded in 1982 and headquartered in Irvine, California, Tillys operates over 240 stores across the United States and an e-commerce platform at www.tillys.com. Tilly's is known for curating a dynamic assortment of global and emerging lifestyle brands, delivering a seamless blend of fashion, music, art, and action sports culture. With a strong focus on customer experience and a loyal community of trend-conscious shoppers, Tillys continues to redefine youth retail through innovation and authenticity.

For more information,please contact:
Ilse Protsman
Marketing Communication Manager
Nedap

+31 6 55 41 51 67
www.linkedin.com/in/ilse-protsman/
ilse.protsman@nedap.com
www.nedap-retail.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/tillys-partners-with-nedap-to-elevate-omnichannel-strategy-302453016.html

SOURCE Nedap Inc.

FAQ

What is the purpose of Tilly's (TLYS) partnership with Nedap in 2025?

Tilly's is partnering with Nedap to implement RFID technology through the iD Cloud solution across all stores nationwide, aiming to enhance inventory accuracy, optimize product availability, and streamline operational efficiencies.

When will Tilly's (TLYS) implement Nedap's iD Cloud solution?

Tilly's will begin deploying Nedap's iD Cloud solution across all its stores nationwide starting in Q2 2025.

How will the Nedap partnership affect Tilly's omnichannel strategy?

The partnership will integrate inventory data across Tilly's physical stores, e-commerce platform, and mobile app, enabling real-time tracking, reducing stockouts, and improving same-day delivery and in-store pickup services.

What are the main objectives of Tilly's RFID implementation?

The main objectives are to increase inventory accuracy, ensure on-shelf product availability across stores, integrate inventory data across all sales channels, and improve loss prevention capabilities.
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