Toyota Motor Stock Price, News & Analysis

Toyota Motor North America has reaffirmed its commitment to the Rebelle Rally for 2024, marking its third consecutive year as a sponsor and participant.

This year, Toyota will field seven teams comprising fourteen members from various divisions, including Research and Development, CALTY Design, and Vehicle Performance. Notably, one team will debut in the X-CROSS class, while the others will compete in the 4x4 class.

The event will be held from October 10-19, 2024, featuring an 8-day, 1,500-mile off-road challenge across California and Nevada deserts. Participants will navigate using only maps and compasses.

Toyota will also be the presenting sponsor of the event's live webcast for the third year, supporting the broadcast on multiple platforms, including the event's website, YouTube, and Facebook.

Training for the event will be conducted through Rebelle U, focusing on essential rally skills like navigation, mapping, and driving.

Toyota has unveiled a new brand film titled 'Getaway Driver' as part of its latest national ad campaign for the 2024 Corolla and Corolla Cross Hybrid Nightshade Editions. The short, humorous, horror-inspired film stars internet comedian King Bach and aims to attract GenZ and Millennial consumers. Featuring a sporty exterior, 18-inch bronze finished wheels, and blacked-out accents, the film showcases the 138 hp, all-wheel drive Corolla Hybrid. Premiering on June 25th at 4 p.m. CT on the Toyota YouTube channel, the film includes a live chat with King Bach. Jeff Buchanan, Toyota's VP of Marketing, highlights the fun and innovative approach of the campaign. Additionally, SiriusXM® is included as a standard feature in all Toyota models sold in the Continental U.S., with a three-month subscription offered to new customers.

Toyota Motor North America recognized outstanding performance among its North American parts and components suppliers with 69 awards for 2023. The awards, categorized into Superior and Excellent, honored both direct and indirect suppliers for their contributions in technology, development, diversity, value improvement, and quality. Key awardees include Enova Premier, Aisin Drivetrain, and Adient. This annual recognition program evaluates suppliers based on key performance indicators, reflecting Toyota's commitment to quality, innovation, and sustainability. Prospective suppliers can learn about Toyota's purchasing policies at www.toyotasupplier.com.

Toyota Motor North America and Pepco are collaborating on vehicle-to-grid (V2G) research in Maryland using the Toyota bZ4X. This project aims to explore bidirectional power flow technology, allowing BEV owners to charge their vehicles and send power back to the local energy grid. Benefits include improved energy reliability, integration of renewables, and potential electricity cost reductions. Maryland, targeting 300,000 EVs by 2025, recently passed the DRIVE Act, requiring utilities to develop interconnection processes for bidirectional chargers. The research will occur at Pepco's Watershed Sustainability Center. Toyota plans to expand its BEV offerings to 30 models globally by 2030.

The press release announces a three-part video series titled 'Driving Decarbonization in America,' produced by Bader Media Group and funded by Toyota. The series aims to explore the automotive industry's efforts to combat CO2 emissions through advanced electrified powertrains and innovative technologies. Hosted by Ross Butler with field reporting from Neka Zang and Ariana Cohen, the series will air on MotorTrend TV, Discovery Go, and Discovery+ starting June 17, 2024.

Episodes will feature insights from industry experts, discuss various low- and zero-emission vehicles, delve into the significance of automotive batteries, and examine the impact of existing internal combustion engine vehicles on CO2 emissions. The series also covers utility and energy system innovations like bidirectional charging. Toyota's multi-pathway approach to sustainable mobility is highlighted, along with their commitment to advancing next-generation mobility through their Toyota and Lexus brands.

Toyota Motor North America has been named the Presenting Partner of NFL Flag tournaments, covering national, regional, and local leagues. The partnership aims to promote inclusivity and participation in flag football, which is played by over 20 million people in 100 countries. The collaboration will debut at the NFL Flag Championships from July 19-21 at the Hall of Fame Village, Canton, OH. Toyota will also sponsor ESPN and Disney's broadcast of the event.

Toyota and its 1,200 dealers will work with RCX Sports to integrate into over 1,800 local leagues, impacting over 700,000 young athletes. This initiative follows flag football's inclusion in the 2028 Olympic Games and aligns with Toyota's mission of providing mobility for all.

The partnership includes co-branded presence on NFL Flag jerseys and field signage, and a fan fest at national championships. Toyota will also present the NFL Flag Players of the Year award.

The 2025 Toyota Crown Signia, available in XLE and grades, brings a blend of style, performance, and functionality to Toyota's SUV lineup. Equipped with a 240 HP hybrid system, it offers an EPA-estimated 38 MPG combined rating and standard all-wheel drive. The stylish exterior features a monochromatic grille and 21-inch wheels, while the premium interior boasts leather-trimmed seating and advanced tech, including a 12.3-inch multimedia touchscreen and Toyota Safety Sense 3.0. The Crown Signia offers a spacious cabin with fold-flat second-row seats and ample cargo space. Pricing starts at $43,590 for XLE and $47,990 for , with availability expected later this summer.

Toyota's Collaborative Safety Research Center (CSRC) announced 15 new research projects aimed at advancing automotive safety. These initiatives focus on driver behavior, crash avoidance, and injury mitigation, in response to current industry trends. Additionally, CSRC launched the Toyota Risk ATTEND Program, an interactive teen driver training tool developed with Discovery Education and the University of Massachusetts-Amherst. The 15 new projects span three research tracks: Human-Centric, Safety Assurance, and Assessment, and involve collaborations with several universities and research institutions. The goal is to enhance safety and create a safer mobility society. CSRC also released summaries of 14 recently completed projects, making the total number of projects 116.

The 2025 Toyota Corolla lineup introduces the new Corolla FX special edition, inspired by the 1987 Corolla FX16. Available in Midnight Black Metallic, Underground, and Ice Cap, the FX features a two-tone sporty design with a blacked-out roof, black badging, and 18-inch satin-black alloy wheels. Built on the TNGA-C platform, it boasts a lower stance with standard lowering springs and enhanced rear spoiler. Powered by a 2.0L Dynamic Force engine with 169 horsepower and 151 lb.-ft. torque, it achieves an estimated 34 MPG. Inside, it debuts a 10.5-inch Toyota Audio Multimedia screen and includes standard Toyota Safety Sense 3.0. The FX will arrive in dealerships in Fall 2024, with further details and pricing to be announced later.