Toyota Motor Stock Price, News & Analysis

Toyota Motor North America has been named the Presenting Partner of NFL Flag tournaments, covering national, regional, and local leagues. The partnership aims to promote inclusivity and participation in flag football, which is played by over 20 million people in 100 countries. The collaboration will debut at the NFL Flag Championships from July 19-21 at the Hall of Fame Village, Canton, OH. Toyota will also sponsor ESPN and Disney's broadcast of the event.

Toyota and its 1,200 dealers will work with RCX Sports to integrate into over 1,800 local leagues, impacting over 700,000 young athletes. This initiative follows flag football's inclusion in the 2028 Olympic Games and aligns with Toyota's mission of providing mobility for all.

The partnership includes co-branded presence on NFL Flag jerseys and field signage, and a fan fest at national championships. Toyota will also present the NFL Flag Players of the Year award.

The 2025 Toyota Crown Signia, available in XLE and grades, brings a blend of style, performance, and functionality to Toyota's SUV lineup. Equipped with a 240 HP hybrid system, it offers an EPA-estimated 38 MPG combined rating and standard all-wheel drive. The stylish exterior features a monochromatic grille and 21-inch wheels, while the premium interior boasts leather-trimmed seating and advanced tech, including a 12.3-inch multimedia touchscreen and Toyota Safety Sense 3.0. The Crown Signia offers a spacious cabin with fold-flat second-row seats and ample cargo space. Pricing starts at $43,590 for XLE and $47,990 for , with availability expected later this summer.

Toyota's Collaborative Safety Research Center (CSRC) announced 15 new research projects aimed at advancing automotive safety. These initiatives focus on driver behavior, crash avoidance, and injury mitigation, in response to current industry trends. Additionally, CSRC launched the Toyota Risk ATTEND Program, an interactive teen driver training tool developed with Discovery Education and the University of Massachusetts-Amherst. The 15 new projects span three research tracks: Human-Centric, Safety Assurance, and Assessment, and involve collaborations with several universities and research institutions. The goal is to enhance safety and create a safer mobility society. CSRC also released summaries of 14 recently completed projects, making the total number of projects 116.

The 2025 Toyota Corolla lineup introduces the new Corolla FX special edition, inspired by the 1987 Corolla FX16. Available in Midnight Black Metallic, Underground, and Ice Cap, the FX features a two-tone sporty design with a blacked-out roof, black badging, and 18-inch satin-black alloy wheels. Built on the TNGA-C platform, it boasts a lower stance with standard lowering springs and enhanced rear spoiler. Powered by a 2.0L Dynamic Force engine with 169 horsepower and 151 lb.-ft. torque, it achieves an estimated 34 MPG. Inside, it debuts a 10.5-inch Toyota Audio Multimedia screen and includes standard Toyota Safety Sense 3.0. The FX will arrive in dealerships in Fall 2024, with further details and pricing to be announced later.

The launch of Toyota's new campaign, 'It's a Vibe,' introduces the 2025 Camry, emphasizing its hybrid powertrain, advanced safety features, and innovative connected technology.

The campaign, created by Toyota's Total Toyota (T2) marketing model, integrates multicultural and mainstream marketing efforts. The T2 agency team includes Saatchi & Saatchi, Burrell Communications Group, Conill, and Intertrend Communications.

The campaign features various spots, such as 'My Block,' which showcases the Camry turning heads in a bustling city, and 'Trio,' which highlights musical artists driving the Camry. Additional spots like 'Clouds' and digital spots 'Wind' and 'Flower' further emphasize the car's features.

The campaign extends across digital content, TV, social media, and partnerships with platforms like Hulu, Spotify, and YouTube.

Toyota Motor North America has announced the deployment of DC fast chargers in Baldwin Park and Sacramento, California, under its 'Empact' vision. This initiative aims to provide equitable EV charging solutions, particularly to underserved communities. The high-power 350kW chargers are part of a collaboration with EVgo, a leading public fast charging network, and will be operational by 2025. In addition, Toyota's Clean Assist program, which matches residential charging with renewable electricity to reduce emissions, generates revenue that has been reinvested into California's transportation electrification. The deployment locations were selected based on criteria such as resident income levels, demographics, air quality, and potential for EV adoption. The new chargers will be strategically placed in high-traffic areas to support local populations and promote EV use.

Toyota North America has been recognized by Points of Light in The Civic 50 for the second consecutive year. This acknowledgment highlights Toyota's commitment to social impact, civic engagement, and community support. Toyota Financial Services and Toyota Motor North America jointly achieved this ranking. Noteworthy contributions from January to December 2023 include approximately 50,000 volunteer hours, over $67 million donated to social causes, $1 million in Board of Director grants, the launch of The Way Forward Fund, and expansion of the Driving Possibilities initiative. The Civic 50 honors companies with annual U.S. revenues of at least $1 billion based on their community engagement and social impact.

Toyota North America ranked 4th on Fair360's Top 50 Companies for 2024, maintaining its position for the third consecutive year and being the sole automotive manufacturer in the Top 10. This ranking stems from Toyota's commitment to creating an inclusive culture and fostering diversity. The Fair360 survey evaluates companies based on six key areas, including leadership accountability and supplier diversity.

Toyota received special recognitions in several categories, such as No. 2 for Black Executives and LGBTQ Employees, and No. 3 for Philanthropy. In 2023, Toyota team members logged nearly 50,000 volunteer hours with 995 organizations, reflecting a 26% increase in volunteer hours from the previous year.

Additionally, Toyota continues to lead in sustainable mobility, with plans for a 13th manufacturing plant focused on automotive batteries by 2025. The company employs over 63,000 people in North America and supports local communities with over $1 billion in contributions to American nonprofits.

Toyota's Kentucky plant celebrates the production of the ninth-generation Camry, now all-hybrid, showcasing the company's commitment to electrification and long-term job stability in the U.S. The new Camry features a stylish look, more power, and great fuel efficiency. Toyota's recent investment in the Georgetown facility further supports electrification efforts, including the assembly of an all-new, three-row battery electric SUV for the U.S. market. Toyota has announced investments exceeding $18.6 billion in its U.S. manufacturing operations since 2021, reinforcing its commitment to providing customers with a variety of electrified products.