Welcome to our dedicated page for Toyota Motor news (Ticker: TM), a resource for investors and traders seeking the latest updates and insights on Toyota Motor stock.
Toyota Motor Corporation (NYSE: TM) generates frequent news across manufacturing, electrification, technology, and community engagement, making its news flow highly relevant for investors and industry followers. Company announcements from Toyota Motor North America highlight U.S. sales performance, product updates, and major investments, while also reflecting Toyota’s broader role in the automobile manufacturing and manufacturing sectors.
Recent news includes detailed 2025 U.S. sales results from Toyota Motor North America, where electrified vehicles represented 47.0% of total sales volume and 30 electrified options were available between the Toyota and Lexus brands. Other releases describe significant U.S. manufacturing investments, such as a $912 million program across plants in West Virginia, Kentucky, Mississippi, Tennessee, and Missouri to increase hybrid capacity and add hybrid-electric Corollas to the production lineup.
News coverage also follows Toyota’s move into U.S. battery manufacturing. A dedicated release announces the start of production at Toyota’s Liberty, North Carolina battery plant, described as the company’s first and only battery plant outside Japan and its eleventh U.S. plant. Additional stories focus on product and technology developments, including the sixth-generation RAV4, which will be offered only as hybrid or plug-in hybrid models, and the 2026 Toyota bZ battery electric vehicle with expanded DC fast charging access and Plug & Charge capability.
Beyond products and factories, Toyota’s news stream features marketing campaigns, concept vehicles such as the Scion 01 Concept, and community initiatives like the Driving Possibilities STEM education program and partnerships with organizations such as Music Will and Boys & Girls Clubs of America. This mix of operational, financial, technology, and social impact news provides a broad view of Toyota’s activities. For ongoing updates on TM-related developments, this news page aggregates company press releases and other coverage in one place.
Toyota Motor North America (TMNA) has announced the fourth round of funding awardees for its Way Forward Fund, focusing on supporting injury recovery and access to care, particularly for children with traumatic brain injuries (TBI). The fund has awarded grants to several institutions, including Driscoll Children's Hospital and the Brain Injury Association of America, as well as sponsorships to organizations like the TBI Warrior Foundation.
The initiative aims to address gaps in TBI funding for children, support health equity, and strengthen the recovery journey for families and caregivers. With over $1 million in grants available, the fund emphasizes raising healthcare quality in communities with the greatest need. Toyota's commitment aligns with its goal as a mobility company to ensure children can explore and interact with the world without limitations.
Toyota has partnered with Venezuelan singer Danny Ocean as the presenting sponsor for his 'Reflexa' North American tour. The tour, which began last week, covers major U.S. and Canadian cities, featuring Ocean's new tracks and popular hits. Toyota's involvement includes the Toyota Music Den, an interactive fan zone at select concerts offering vehicle activations and giveaways. The GR86 is highlighted as the tour's featured vehicle.
Steve Appelbaum, Sr. Manager of Sponsorship Integration at Toyota, expressed excitement about the partnership, emphasizing Toyota's commitment to music discovery and authentic guest connections. The collaboration aims to enhance the fan experience through behind-the-scenes content and opportunities to discover new music via Toyota Latino social media channels. The tour also showcases performances by other emerging Latin artists at select venues.
Toyota USA Foundation's Driving Possibilities initiative is investing up to $5.8 million over five years in Lee County and Pontotoc City Schools in Northeast Mississippi. The grants aim to provide students and teachers with innovative tools and programs for STEM education and English language learning. This investment is part of Toyota's national approach to workforce readiness and community engagement, focusing on creating equal access to opportunities and pathways to high-growth careers.
The initiative will embed STEM programming into everyday curriculum at the middle school level in Lee County Schools and launch a Newcomer Program for English-language learners in Pontotoc City Schools. To date, nearly $72 million has been announced through multi-year grants across nine sites in the U.S. as part of the Driving Possibilities initiative.
Toyota celebrates 25 years of the Highlander with a edition model. The Highlander 25th Edition is based on the Hybrid AWD grade and features:
- Unique exterior with new Heavy Metal color option
- Portobello leather interior with 25th Edition logos
- Premium features like JBL audio and 12.3-inch displays
- Hybrid powertrain with Electronic On-Demand AWD
- to 2,500 units for the U.S. market
The 2025 Highlander lineup includes five hybrid and five 2.4L turbo grades, starting at $39,520 for the LE FWD model. Highlander has sold nearly 3.6 million units in the U.S. since its 2001 debut as Toyota's first midsize unibody SUV.
Toyota has unveiled updates for the 2025 Sienna minivan, introducing new features and technology enhancements. Key highlights include:
- New Advanced Rear Seat Reminder system using radar to detect movement in rear seats
- Vacuum and FridgeBox added to Platinum trim, optional on
- Updated interior with new seat designs, materials, and console finishes
- Latest Toyota Audio Multimedia system with 12.3-inch touchscreen available
- 12.3-inch digital gauge cluster added to higher trims
- New wheel designs for Woodland Edition and Platinum grades
- Magnetic Gray Metallic exterior color added to most trims
The 2025 Sienna retains its hybrid powertrain, offering up to 36 MPG combined for FWD models. Pricing starts at $39,185 for the LE FWD model, with availability expected in Fall 2024.
Toyota's Prius has set a new GUINNESS WORLD RECORD™ for the lowest fuel consumption driving across the U.S. Hypermiler Wayne Gerdes achieved an impressive 93.158 MPG combined fuel economy average on a 3,211.7-mile journey from Los Angeles to New York City. This feat showcases the Prius' efficiency in various terrains and weather conditions, including mountain elevations up to 7,000 feet and temperatures exceeding 105 degrees.
The latest Prius generation, launched in 2023, offers up to an EPA-estimated 57 MPG combined and boasts 194 horsepower. This world record marks the 30th industry award for the new-generation Prius, adding to accolades like Car and Driver's 10Best and MotorTrend Car of the Year. Toyota (NYSE:TM) continues to lead in electrified vehicles, offering 30 electrified options and planning to open its 10th U.S. plant in North Carolina by 2025 for automotive battery production.
Toyota Motor North America has unveiled an NFL-themed campaign as the 'Official Automotive Partner of the NFL'. The campaign, titled 'We Roll Deep', features Team Toyota Athletes including Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr., and Kyle Hamilton. It will debut on September 5 during the Baltimore Ravens vs Kansas City Chiefs game.
Key elements of the campaign include:
- Toyota's Gameday Giveaway: An in-game fan engagement feature offering prizes like NFL tickets and a 2025 Toyota Land Cruiser
- A social media campaign honoring Latino heritage in football
- Collaboration with 'The Mina Kimes Show featuring Lenny' to discuss diversity in football
- Toyota's role as Presenting Partner of NFL Flag tournaments
This initiative builds on Toyota's 67-year legacy in grassroots football support and aims to bring fans closer to the game through various content formats and experiences.
Toyota (NYSE:TM) launched a season-long NFL campaign called "We Roll Deep" to connect Toyota owners and fans with football culture through broadcast, digital, paid social and in-game activations.
The campaign features a debut spot, Team Toyota athletes Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr., and Kyle Hamilton, and a gameday giveaway with weekly challenges and prizes including NFL tickets, NFL Shop gift cards, Super Bowl LIX tickets and one new 2025 Toyota Land Cruiser. Key early activations cite 9/5 and 9/8 match-based challenges and Latino-focused social content with Christian Gonzalez.
Toyota USA Foundation has announced grants of up to $8.6 million to support STEM education in Fulton County Schools (FCS) in Georgia. This five-year initiative, part of Toyota's Driving Possibilities program, aims to prepare students for future STEM careers. The funding will focus on three key areas:
1. Expanding services at Student and Family Engagement (SAFE) Centers
2. Integrating STEM learning with Career, Technical, and Agricultural Education (CTAE) curriculum
3. Providing STEM-specific professional development for educators
The initiative is funded by Toyota USA Foundation, Toyota Motor North America (TMNA), and Toyota Financial Services (TFS). It builds on Toyota's 65-year history of community support across the U.S. and is the company's largest and most comprehensive education program to date.
Toyota Motor North America (TMNA) has announced significant executive leadership changes at TRD, U.S.A. (Toyota Racing Development). David Wilson, the current president of TRD, will retire on December 16 after a 35-year career with the organization. He will be succeeded by Tyler Gibbs, the current General Manager.
Wilson's tenure at TRD has been marked by numerous championships and iconic race wins across various motorsports disciplines. Gibbs, who has been with TRD for 28 years, will take over as president in late December. In his new role, Gibbs will oversee all TRD operations in North America, including engine and chassis engineering, manufacturing, and facilities management.
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