Toyota returns as title sponsor of the '2024 HBCU New York Classic' featuring Morehouse College vs. Howard University at MetLife Stadium
Rhea-AI Summary
Toyota (NYSE:TM) has announced its return as the title sponsor for the 2024 HBCU New York Classic, featuring a football match between Morehouse College and Howard University on September 14, 2024, at MetLife Stadium. This event underscores Toyota's ongoing support for Historically Black Colleges and Universities (HBCUs) and their commitment to education, scholarship, and athletic excellence.
The classic will include a week of activities such as educational workshops, community outreach, and scholarship announcements. Toyota will also showcase its all-new 2025 Camry at the event. The company's involvement aligns with its Driving Possibilities initiative, which focuses on creating innovative educational programs in historically underserved communities near Toyota's U.S. operations.
Positive
- Toyota's continued sponsorship of the HBCU New York Classic reinforces its commitment to supporting education and community development
- The event provides Toyota with an opportunity to showcase its new 2025 Camry model to a large audience
- Toyota's involvement aligns with its Driving Possibilities initiative, potentially enhancing its corporate social responsibility image
Negative
- None.
News Market Reaction
On the day this news was published, TM gained 0.33%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Continuing its long-standing support of Historically Black Colleges and Universities (HBCUs), Toyota champions the spirited competition and rich traditions of HBCU football. As a leading advocate for education and community development, Toyota reaffirms its commitment to supporting educational opportunities, scholarship and athletic excellence. This event highlights the prowess of HBCU football, and celebrates its students' and alums' culture and academic achievements.
"We are thrilled to welcome Toyota back as the title sponsor for the HBCU New York Classic," said Albert Williams, President & CEO of Sports Eleven05 LLC, the producers of the Classic. "Toyota's continued partnership is a testament to their commitment to HBCUs, and their substantial role in fostering an environment where young athletes can shine both on and off the field. Together, we are driving forward the legacy of HBCUs and their profound impact on higher education."
"Toyota is always energized by opportunities to help shine a well-deserved spotlight on our nation's Historically Black Colleges and Universities, as well as on their stellar scholar-athletes and storied marching bands," states Mia Phillips, General Manager, Media and Digital Engagement for Toyota. "These proud legacy institutions play a critical role in society, and we're humbled to once again be a partner to the HBCU New York Classic," she added. Toyota will also be showcasing the all-new, 2025 Camry at this year's event, a vehicle that offers confidence-inspiring performance under a sporty exterior, powered by a 225 hp engine, agile handling, all-wheel drive, a tech-forward multimedia and navigation system plus a smooth ride.
The 2024 event promises a week filled with excitement, including the football game, educational workshops, community outreach initiatives, and scholarship announcements, further underscoring the importance of academic success and community involvement.
Toyota invites fans of HBCU football and supporters of higher education to join in this celebration of heritage, sportsmanship, and community.
Tickets are available now at: www.hbcunyclassic.com.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering and assembly of more than 34 million cars and trucks at our nine manufacturing plants. By 2025, Toyota's 10th plant in
Through its Driving Possibilities initiative, the Toyota
For more information about Toyota, visit www.ToyotaNewsroom.com.
About The HBCUNY Classic
The HBCUNY Classic is a multi-day celebration highlighting the culture and community of Historically Black Colleges and Universities (HBCUs), culminating in an exciting football game at MetLife Stadium. This annual event, produced by Sports Eleven05 LLC, features teams from the Mid-Eastern Athletic Conference (MEAC) and the Southern Intercollegiate Athletic Conference (SIAC).
Media Contacts:
Breanne McCallop
Media Relations, TMNA
breanne.mccallop@toyota.com
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SOURCE Toyota Motor Sales,
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