Toyota Turns Forza Horizon 6 into a Real-World Immersive "Barn Find" Experience at Westfield Century City
Toyota (NYSE:TM) announced “Lost & Found: The Challenge,” a free Forza Horizon 6-inspired barn find pop-up at Westfield Century City.
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Rhea-AI Summary
Toyota (NYSE:TM) announced “Lost & Found: The Challenge,” a free Forza Horizon 6-inspired barn find pop-up at Westfield Century City. The activation runs May 30–31, 2026, featuring a locked Japanese-themed barn, a Land Cruiser from the game’s cover art, prizes and racing simulators.
Details
News Market Reaction – TM
On May 29, the day this news came out, TM closed 0.99% below the previous close.
Data tracked by StockTitan Argus for the May 29 session.
Key Figures
- Activation dates
- May 30–31, 2026
- Two-day Forza Horizon 6 "Barn Find" pop-up at Westfield Century City
- Saturday hours
- 10 a.m. – 8 p.m.
- Public activation hours on Saturday, May 30, 2026
- Sunday hours
- 11 a.m. – 7 p.m.
- Public activation hours on Sunday, May 31, 2026
- North America presence
- nearly 70 years
- Toyota participation in North American cultural fabric
- Dealerships
- more than 1,800
- Toyota and Lexus dealerships in North America
- Employees
- nearly 64,000
- Direct Toyota employment in North America
- Vehicles built
- over 50 million
- Cars and trucks designed, engineered and assembled in North America
- Manufacturing plants
- 14 plants
- Toyota manufacturing facilities in North America
Historical Context
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Leadership retirements and internal promotions in legal, regulatory and sustainability roles.
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Launch of integrated campaign inviting drivers to experience Toyota all‑electric lineup.
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Hydrogen Solutions units earn ANSI/CSA certifications for commercial stationary power use.
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Presenting partnership for 2026 NFL Draft with youth programs and $3M commitment.
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Launch of “What’s Your RAV4?” campaign for all‑new 2026 RAV4 lineup.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Interactive two-day activation blends gaming, car culture and real-world discovery inspired by the New Forza Horizon 6 Game launch
On the heels of the highly anticipated launch of Forza Horizon 6, the activation invites fans to peek inside a locked Japanese-themed barn inspired by the game's legendary discovery missions, where players follow clues and uncover hidden vehicles. At the center of the experience is a Toyota Land Cruiser that is featured on the Forza Horizon 6 cover art and complements the series of other Toyota vehicles prominently featured throughout the game.
Designed as an interactive puzzle and discovery challenge, guests will peer through cracks, windows and hidden openings throughout the structure to uncover clues tied to both Toyota Land Cruiser heritage and gameplay-inspired mysteries. Visitors who complete the experience will receive collectible prizes and sweepstakes entry opportunities for custom-branded Xbox Series X consoles and digital copies of Forza Horizon 6.
"Toyota trucks have always been driven by a spirit of adventure, exploration and innovation, and this experience brings those values to life in a way that connects authentically with gaming and car culture communities," said Owen Peacock, general manager, Vehicle Marketing & Communities at Toyota Motor North America. "By bringing the excitement of Forza Horizon 6 into the real world, we're creating a fun and memorable opportunity for fans to engage with Land Cruiser."
The family-friendly experience also features two playable racing simulators where attendees can test-drive Forza Horizon 6 (Rated E for Everyone), along with hidden Easter eggs, limited-edition merchandise giveaways and more.
For more information, please visit here.
ABOUT TOYOTA:
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of over 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.
For more information about Toyota, visit www.ToyotaNewsroom.com.
CONTACTS:
Sam Mahoney
Toyota Motor North America
(980) 900-8573
samuel.mahoney@toyota.com
Michael Vitug
Intertrend Communications
(562) 279-4333
michael.vitug@intertrend.com
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SOURCE Toyota Motor North America
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