Taylor Morrison and Liquid Death Partner to Create the Ultimate Home Luxury: Soda-Flavored Sparkling Water Flowing from Every Faucet

Rhea-AI Summary

Taylor Morrison (NYSE: TMHC) partnered with Liquid Death to create a promotional home featuring custom plumbing that delivers Liquid Death Soda-Flavored Sparkling Water from every fixture. One winner will receive a move-in-ready Taylor Morrison home in select markets with the specialty plumbing installed.

Entries: buy Liquid Death (keep receipt) or tour any of Taylor Morrison's 350+ communities and scan a QR for bonus entries. Entries close June 30, 2026. Purchase and entry details available at liquiddeath.com/killerhouse.

Key Figures

Q4 2025 net income: $174 million FY 2025 net income: $783 million Q4 2025 revenue: $1.96 billion +5 more

8 metrics

Q4 2025 net income $174 million Reported net income, Q4 2025

FY 2025 net income $783 million Full year 2025 reported net income

Q4 2025 revenue $1.96 billion Q4 2025 home closings revenue

FY 2025 revenue $7.76 billion Full year 2025 home closings revenue

Q4 gross margin 21.8% Q4 2025 home closings gross margin

FY 2025 gross margin 22.5% Full year 2025 home closings gross margin

Share repurchase authorization $1.0 billion Board-approved repurchase authorization

Q4 2025 closings 3,285 homes Q4 2025 home closings volume

Market Reality Check

Price: $57.21 Vol: Volume 1,149,758 vs 20-da...

normal vol

$57.21 Last Close

Volume Volume 1,149,758 vs 20-day average 1,139,041 (relative volume 1.01x), roughly in line. normal

Technical Price $57.21 is trading below the 200-day MA at $62.97, indicating a weaker intermediate trend.

Peers on Argus

TMHC was down 0.21% while key peers also traded lower (e.g., IBP -3.64%, KBH -2....

TMHC was down 0.21% while key peers also traded lower (e.g., IBP -3.64%, KBH -2.28%, MTH -1.78%). The modest TMHC move and lack of scanner momentum suggests this promotion was a stock-specific headline within a generally softer homebuilder tape.

Historical Context

5 past events · Latest: Mar 25 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 25	Earnings date set	Neutral	+1.0%	Announced timing for Q1 2026 earnings release and webcast.
Mar 05	Workforce diversity focus	Positive	-3.0%	Spotlighted women in construction roles and workforce diversity statistics.
Feb 18	Brand platform launch	Positive	-1.0%	Launched 'Homes Built for Real Life' brand and marketing campaign.
Feb 11	Earnings results	Positive	-1.1%	Reported strong Q4 and full-year 2025 earnings and buyback authorization.
Feb 03	Corporate recognition	Positive	+3.1%	Named No. 2 on Fortune’s 2026 World’s Most Admired Companies list.

Pattern Detected

Recent positive brand and recognition news has produced mixed reactions, with several favorable announcements followed by negative price moves and only some events aligning positively.

Recent Company History

Over the past few months, Taylor Morrison has focused on brand-building and recognition alongside solid financial results. An earnings date announcement on Mar 25, 2026 saw a modest +1.02% move, while initiatives like Women in Construction Week and the “Homes Built for Real Life” platform drew slight selloffs. Strong Q4 and full-year 2025 results released on Feb 11, 2026 also met a small decline. In contrast, recognition on Fortune’s 2026 Most Admired Companies list on Feb 3, 2026 coincided with a notable +3.13% gain.

Market Pulse Summary

This announcement highlights a marketing collaboration between Taylor Morrison and Liquid Death, off...

Analysis

This announcement highlights a marketing collaboration between Taylor Morrison and Liquid Death, offering a promotional home giveaway with branded plumbing and multiple entry channels through purchases and community tours. In context with prior brand campaigns and corporate recognition, it underscores an emphasis on consumer-facing differentiation rather than new financial guidance. Investors could watch how such partnerships translate into traffic across the builder’s 350+ communities and future sales metrics, alongside upcoming earnings on Apr 22, 2026.

Key Terms

qr code

1 terms

qr code technical

"Tour any of Taylor Morrison's 350+ communities and scan a QR code..."

A QR code is a square, two‑dimensional barcode that stores information such as a website link, payment details, or product data and can be read instantly by a smartphone camera. For investors it matters because companies use QR codes to drive customer engagement, speed payments, track inventory, or provide instant access to reports and disclosures—similar to a digital shortcut that connects physical items or ads directly to online actions that can affect sales, costs, and transparency.

AI-generated analysis. Not financial advice.

One winner will score a new Taylor Morrison home with plumbing connected to deliver Liquid Death from every water fixture

SCOTTSDALE, Ariz., March 31, 2026 /PRNewswire/ -- America's Most Trusted® Home Builder, Taylor Morrison (NYSE: TMHC), and Liquid Death, one of the fastest-growing non-alcoholic beverage brands of all time, are partnering to introduce the first-ever home to feature custom plumbing that delivers Liquid Death Soda-Flavored Sparkling Water from every water fixture—and one lucky winner could call it home.¹

Check out the Taylor Morrison x Liquid Death collaboration video.

"Consumers don't respond to flat marketing, or flat soda for that matter," said Taylor Morrison Chief Marketing and Communications Officer Stephanie McCarty. "This partnership is unexpected by design. Once you see Liquid Death flowing through a Taylor Morrison home, you're not just going to want the drink in your house, you're going to want the house, too!"

One winner will enjoy a brand-new, move-in-ready Taylor Morrison home available in select markets that includes the ultimate home luxury: Liquid Death Soda-Flavored Sparkling Water flowing from all water faucets in the house, including every sink, showerhead, bathtub, pot filler and garden hose on the property.

"There is only one thing that could possibly improve a Taylor Morrison home—and that's Liquid Death soda-flavored sparkling water coming out of every faucet," said Dan Murphy, SVP of Marketing at Liquid Death. "We're stoked to partner with them so one lucky person can move into this dream home."

How to enter:

• Purchase Liquid Death in-stores or online at Amazon. Keep the physical receipt and follow the process at liquiddeath.com/killerhouse. Every can of Liquid Death purchased is one entry for a chance to win.
  
  
• Tour any of Taylor Morrison's 350+ communities and scan a QR code for five entries for a chance to win. To find a Taylor Morrison community near you, visit: https://www.taylormorrison.com/
  
  
• Entries close on June 30, 2026.

About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison is one of the nation's leading homebuilders and developers. We serve a wide array of consumers from coast to coast, including first-time, move-up, luxury and resort lifestyle homebuyers and renters under our family of brands—including Taylor Morrison®, Esplanade ®and Yardly™. From 2016-2026, Taylor Morrison has been recognized as America's Most Trusted^® Builder by Lifestory Research.² Our long-standing commitment to sustainable operations is highlighted in our annual Sustainability and Belonging Report.

For more information about Taylor Morrison, please visit www.taylormorrison.com.

About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. We donate a portion of our proceeds to help kill plastic pollution. For more information on Liquid Death, please visit liquiddeath.com.

¹ See Official Rules at liquiddeath.com/killerhouse for additional information on select markets and alternative cash prize equivalent.
² Taylor Morrison received the highest numerical score in the proprietary Lifestory Research 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025 and 2026 America's Most Trusted® Home Builder study. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.

CONTACT:
media@taylormorrison.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/taylor-morrison-and-liquid-death-partner-to-create-the-ultimate-home-luxury-soda-flavored-sparkling-water-flowing-from-every-faucet-302729789.html

SOURCE Taylor Morrison

FAQ

What is the Taylor Morrison and Liquid Death partnership announced March 31, 2026 (TMHC)?

It is a marketing collaboration offering a home with Liquid Death plumbing throughout all fixtures. According to the company, one lucky winner will receive a move-in-ready Taylor Morrison home with Liquid Death soda-flavored sparkling water flowing from every faucet.

How can I enter the Taylor Morrison x Liquid Death giveaway for a Taylor Morrison home (TMHC)?

You can enter by purchasing Liquid Death and keeping the physical receipt, or touring a Taylor Morrison community and scanning the QR code. According to the company, every can equals one entry and QR scans give five entries at 350+ communities.

When do entries close for the Taylor Morrison and Liquid Death home giveaway (TMHC)?

Entries close on June 30, 2026 for the giveaway. According to the company, purchases and QR-scanned tours must be completed and submitted by that date to qualify for the prize draw.

Which Taylor Morrison communities qualify for the Liquid Death home promotion (TMHC)?

The promotion runs across select markets and more than 350 Taylor Morrison communities where QR scans are available. According to the company, tour locations with QR codes provide five entry credits per scan for the giveaway.

What prize does the winner receive in the Taylor Morrison x Liquid Death promotion (TMHC)?

The winner receives a brand-new, move-in-ready Taylor Morrison home equipped with plumbing delivering Liquid Death soda-flavored sparkling water to every water fixture. According to the company, the prize includes faucets, showers, tubs, pot filler and garden hose connections.