TNL Mediagene Announces Two New Editors-in-Chief for Roomie Media Property, Which Has over 16 Million Views in Japan and Taiwan, Continues to Grow and Expand Readership in Asia

Rhea-AI Summary

TNL Mediagene (Nasdaq: TNMG) has appointed new Editors-in-Chief for its Roomie media properties: Chiemi Sasaki for Roomie Japan and Kate Lin for Roomie International. The lifestyle content platform, focusing on comfortable living spaces, has achieved over 16 million monthly views in Japan and Taiwan.

Roomie Japan's content advertising sales grew 145% year-over-year in the first five months of 2025, while Roomie International surpassed 1 million monthly page views in its first year. The Media & Branded Content unit, which includes Roomie, contributed $13.7M (28%) to FY2024 revenue, growing 41%. The company's overall FY2024 performance included $48.5M in revenue and $17.7M in gross profit.

Positive

• Content advertising sales for Roomie Japan grew 145% year-over-year in early 2025
• Media & Branded Content unit grew 41% YoY, contributing $13.7M to FY2024 revenue
• Roomie International reached 1M+ monthly page views in first year
• Company serves 850+ prestigious clients with 45M+ monthly unique users

Negative

• None.

Insights

Media Industry Analyst

TNL Mediagene shows strong growth with Roomie properties, demonstrating successful digital media monetization in Asian markets.

TNL Mediagene's appointment of new leadership for its Roomie properties comes amid impressive performance metrics that deserve attention. The lifestyle media platform has achieved over 16 million monthly views across Japan and Taiwan, with Roomie Japan's sales growing at a remarkable 145% year-over-year in the first five months of 2025. This performance validates TNMG's content-focused business model in the competitive digital media landscape.

The company's financial data reveals Roomie's strategic importance to TNMG's growth trajectory. The Media & Branded Content unit, which includes Roomie, contributed $13.7 million to FY2024 revenue (approximately 28% of consolidated revenue) while growing at 41%. This demonstrates effective monetization through content advertising and suggests the company has found product-market fit in the lifestyle content niche.

Particularly noteworthy is Roomie International's rapid growth, surpassing 1 million monthly page views in its first year. This expansion into Mandarin-speaking markets represents a significant addressable market opportunity, leveraging the successful content formula from Japan. The company's overall digital footprint of 189+ million monthly impressions across properties provides substantial inventory for advertising sales to their 850+ client base.

With the Media & Branded Content division demonstrating strong growth, TNMG appears to be successfully implementing its cross-market content strategy while approaching profitability ("near break-even Adjusted EBITDA"). The combination of established Japanese operations and expansion into broader Asian markets positions the company to capitalize on digital advertising growth in the region.

-Chiemi Sasaki to lead Roomie Japan as Editor-in-Chief

-Kate Lin to lead Roomie International as Editor-in-Chief

-The Roomie media property is a lifestyle content platform focused on themes around creating a comfortable and personalized living space and is comprised of Roomie Japan and Roomie International surpassing over 16 million average monthly views¹ in Japan and Taiwan

-Roomie Japan, launched in 2012, gained popularity for its emphasis on thoughtful living, aesthetics, everyday details and covers curated lifestyle products, interior inspiration, appliance reviews and home habits

-Roomie International, launched in June 2024, brings the successful Roomie Japan concept to the global Mandarin language market and is the Company's fastest growing Mandarin language media property

NEW YORK and TOKYO, June 26, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the appointment of Chiemi Sasaki as Editor-in-Chief of Roomie Japan and Kate Lin as Editor-in-Chief of Roomie International Mandarin Edition ("Roomie International").

The Roomie media property is a lifestyle content platform focused on themes around creating a comfortable and personalized living space and is comprised of Roomie Japan, one of the Company's popular Japanese media properties, and Roomie International, which publishes in Mandarin and is tailored to the global Mandarin language market. The popular media property has garnered strong readership in Japan and wider Asia with its emphasis on thoughtful living, aesthetics, everyday details and covers curated lifestyle products, interior inspiration, appliance reviews and home habits. With an emphasis on both practicality and style, the Roomie media properties offer tasteful and thoughtful proposals that resonate with modern living and the trend of romanticizing everyday life.

In recent years, Content advertising on the Roomie Japan platform has continued to achieve strong growth and attract advertising spend, sales in Roomie Japan for the first five months of this year grew 145% year on year. Additionally, Roomie International has surpassed 1 million page views per month in its first year since launch and is growing rapidly. The Roomie brand is now an important growth driver in the Company's Media & Branded Content business unit; a business unit that contributed approximately $13.7m to FY2024 consolidated revenue at a growth rate of 41% and comprised approximately 28% of total FY2024 consolidated revenue.

In Japan, Chiemi has built her career as an editor specializing in lifestyle topics, particularly food, and joined the Roomie editorial team in 2023, where she has produced many popular content pieces.

"With Roomie Japan we've been exploring what 'comfortable living' means to our readers, an area that continues to be popular and garner strong interest among our audience. This has led to the sponsored content and e-commerce businesses growing steadily over the past few years. Going forward, we aim to continue this momentum by building brand experiences through video content, creating new touchpoints for purchasing and collaborating with Roomie International to offer global lifestyle proposals" Roomie Japan's Editor-in-Chief Chiemi Sasaki said.

Kate Lin, the newly appointed Editor-in-Chief of Roomie International, also serves as Editor-in-Chief of the Company's media brand every little d. She excels at transforming everyday observations into compelling narratives through both words and visuals.

"I have long been dedicated to content creation and taking on the role of leading a major lifestyle platform marks both a significant challenge and a meaningful new chapter. With a deep passion for editorial work, I look forward to guiding our team to deliver richer and more compelling stories. We aim to become one of Asia's most influential lifestyle inspiration platforms, blending cultural insight, aesthetic living, design and the arts, as well as film and entertainment" Roomie International's Editor-in-Chief Kate Lin said.

"I am delighted that these two talented individuals have taken on the important roles of Editors-in-Chief at our Roomie media properties. We are proud that the Roomie brand, which was launched in Japan in 2012, has grown into a popular, culturally relevant and well-read lifestyle media platform across Asia, offering valuable content that enriches readers' lives by covering everything from lifestyle to purchasing experiences. We congratulate Chiemi and Kate in their new roles and look forward to the growth and evolution of Roomie through their individual lenses" Company Co-Founder, President and Roomie founder Motoko Imada commented.

At the group level, the Company's diverse, high-quality and popular content drives 45+ million monthly unique users² and 189+ million monthly digital footprints³ which creates strong demand for advertising spend from a prestigious client base of 850+ clients that includes leading multinational companies and strong regional players. The Company achieved FY2024 performance of consolidated revenue of $48.5 million, gross profit of $17.7 million, near break-even Adjusted EBITDA and Adjusted EPS of negative $0.035 per share.

*¹ Average monthly views are based on the data from Google Analytics for the period from May 2024 to April 2025. This figure is the sum of on-site figures and external media figures.

*² Monthly unique users comprised the average monthly unique users of owned sites and social media platforms (YouTube + TikTok) based on the Company data for the twelve months ended March 31, 2025.

*³ Digital footprint comprised of average monthly views during the most recent available Company data for the twelve months ended March 31, 2025.

About Roomie Japan

Launched in 2012, Roomie Japan is a Japanese online media outlet that focuses on "living your own way," offering exciting content about rooms and objects. With a focus on unique rooms and the people who live in them, as well as reviews based on real experiences, Roomie provides tips for enjoying everyday life from a perspective that resonates with each individual.

https://www.roomie.jp/ 

About Roomie International Mandarin Edition

Roomie International Mandarin Edition will carry forward the spirit of Roomie Japan while expanding perspectives on everyday life and cultural sensibility. Imagine you've long shared your space with a Japanese roommate—now, a new roommate from Taiwan has moved in, bringing fresh inspiration and a new point of view.

Starting from Taiwan, we aim to become one of Asia's most influential lifestyle inspiration platforms, blending cultural insight, aesthetic living, design and the arts, as well as film and entertainment.

https://www.roomie.tw/

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS.

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene's financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures.

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.

 

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SOURCE TNL Mediagene

FAQ

What is the monthly viewership of TNMG's Roomie platform in Japan and Taiwan?

Roomie has achieved over 16 million average monthly views across Japan and Taiwan, based on data from May 2024 to April 2025.

Who are the new Editors-in-Chief appointed by TNL Mediagene (TNMG)?

Chiemi Sasaki has been appointed as Editor-in-Chief of Roomie Japan, and Kate Lin as Editor-in-Chief of Roomie International Mandarin Edition.

What was TNMG's revenue and growth in FY2024?

TNL Mediagene reported $48.5M in consolidated revenue, with $17.7M in gross profit. The Media & Branded Content unit grew 41% YoY, contributing $13.7M (28%) to total revenue.

How has Roomie Japan's advertising performance been in 2025?

Roomie Japan's content advertising sales have shown strong growth, increasing by 145% year-over-year in the first five months of 2025.