TNL Mediagene Launches Integrated Crowdfunding Support Package, Leveraging Its 45+ Million Readers and E-Commerce Expertise
TNL Mediagene (NASDAQ:TNMG) has launched an integrated crowdfunding support package in Japan, leveraging its network of 45+ million monthly unique users across 25 digital media brands. The service aims to help entrepreneurs succeed in Japan's purchase-type crowdfunding market, valued at approximately $275 million annually.
The package utilizes TNMG's proprietary "Brandformance" Content Commerce strategy, offering end-to-end support including platform assistance, content distribution, and advertising management. The service is part of the Company's Technology business unit, which contributed $14.2 million to FY2024 revenue, growing 34% and representing 29% of total consolidated revenue.
TNL Mediagene (NASDAQ:TNMG) ha lanciato in Giappone un pacchetto integrato di supporto per il crowdfunding, sfruttando la sua rete di oltre 45 milioni di utenti unici mensili distribuiti su 25 marchi di media digitali. Il servizio è progettato per aiutare gli imprenditori a ottenere successo nel mercato giapponese del crowdfunding di tipo acquisto, valutato circa 275 milioni di dollari all'anno.
Il pacchetto si basa sulla strategia proprietaria di TNMG chiamata "Brandformance" Content Commerce, offrendo un supporto completo che include assistenza alla piattaforma, distribuzione dei contenuti e gestione della pubblicità. Questo servizio fa parte dell'unità di business Technology dell'azienda, che ha contribuito con 14,2 milioni di dollari ai ricavi dell'anno fiscale 2024, registrando una crescita del 34% e rappresentando il 29% del totale dei ricavi consolidati.
TNL Mediagene (NASDAQ:TNMG) ha lanzado en Japón un paquete integrado de apoyo al crowdfunding, aprovechando su red de más de 45 millones de usuarios únicos mensuales a través de 25 marcas de medios digitales. El servicio busca ayudar a los emprendedores a triunfar en el mercado japonés de crowdfunding de tipo compra, valorado en aproximadamente 275 millones de dólares anuales.
El paquete utiliza la estrategia propietaria de TNMG denominada "Brandformance" Content Commerce, ofreciendo soporte integral que incluye asistencia en la plataforma, distribución de contenido y gestión publicitaria. Este servicio forma parte de la unidad de negocio de Tecnología de la Compañía, que aportó 14,2 millones de dólares a los ingresos del año fiscal 2024, creciendo un 34% y representando el 29% del total de ingresos consolidados.
TNL Mediagene (NASDAQ:TNMG)는 일본에서 25개의 디지털 미디어 브랜드를 통해 월간 4,500만 명 이상의 고유 사용자 네트워크를 활용한 통합 크라우드펀딩 지원 패키지를 출시했습니다. 이 서비스는 연간 약 2억 7,500만 달러 규모의 일본 구매형 크라우드펀딩 시장에서 기업가들이 성공할 수 있도록 돕는 것을 목표로 합니다.
이 패키지는 TNMG의 독자적인 "Brandformance" 콘텐츠 커머스 전략을 활용하여 플랫폼 지원, 콘텐츠 배포, 광고 관리 등 종합적인 지원을 제공합니다. 이 서비스는 회사의 기술 사업부에 속하며, 2024 회계연도 매출에 1,420만 달러를 기여했고, 34% 성장하며 전체 연결 매출의 29%를 차지합니다.
TNL Mediagene (NASDAQ:TNMG) a lancé au Japon un pack intégré de soutien au crowdfunding, tirant parti de son réseau de plus de 45 millions d'utilisateurs uniques mensuels répartis sur 25 marques de médias numériques. Ce service vise à aider les entrepreneurs à réussir sur le marché japonais du crowdfunding de type achat, évalué à environ 275 millions de dollars par an.
Le pack utilise la stratégie propriétaire "Brandformance" Content Commerce de TNMG, offrant un soutien complet incluant l'assistance plateforme, la distribution de contenu et la gestion publicitaire. Ce service fait partie de l'unité commerciale Technologie de la société, qui a contribué pour 14,2 millions de dollars aux revenus de l'exercice 2024, avec une croissance de 34% et représentant 29% du chiffre d'affaires consolidé total.
TNL Mediagene (NASDAQ:TNMG) hat in Japan ein integriertes Crowdfunding-Unterstützungspaket eingeführt, das auf seinem Netzwerk von über 45 Millionen monatlichen Unique Usern über 25 digitale Medienmarken basiert. Der Service zielt darauf ab, Unternehmern im japanischen Kauf-basierten Crowdfunding-Markt, der auf etwa 275 Millionen US-Dollar jährlich geschätzt wird, zum Erfolg zu verhelfen.
Das Paket nutzt die firmeneigene "Brandformance" Content-Commerce-Strategie von TNMG und bietet umfassende Unterstützung, einschließlich Plattformhilfe, Content-Verteilung und Werbemanagement. Der Service ist Teil der Technologie-Geschäftseinheit des Unternehmens, die im Geschäftsjahr 2024 einen Umsatz von 14,2 Millionen US-Dollar erzielte, ein Wachstum von 34% verzeichnete und 29% des konsolidierten Gesamtumsatzes ausmacht.
- None.
- Technology business unit represents only 29% of total revenue, indicating high dependence on other segments
- Success of the new service depends on competitive crowdfunding market conditions
Insights
TNL Mediagene leverages its 45M+ audience to enter Japan's $275M crowdfunding market with a comprehensive support service.
TNL Mediagene has made a strategic move into the $275 million Japanese crowdfunding market with a comprehensive service offering that intelligently integrates its existing media assets with its commerce expertise. This represents a natural extension of their "Brandformance" strategy – using high-quality storytelling to drive commercial outcomes.
The company's approach is particularly well-positioned for three key reasons. First, they're entering with significant scale – their network of 25 digital media brands reaches 45+ million monthly unique users with 189+ million monthly digital footprints. This provides immediate distribution advantages for crowdfunding campaigns requiring visibility.
Second, they've identified a genuine market need. Success in crowdfunding increasingly depends on sophisticated marketing capabilities beyond simply listing on platforms. Many entrepreneurs lack the media reach and promotional expertise that TNL Mediagene can provide through its end-to-end support, from platform assistance to content distribution and targeted advertising.
Third, their technology business unit, which will house this offering, is already demonstrating strong growth at 34% year-over-year, contributing $14.2 million (29%) to FY2024 consolidated revenue. This suggests the company has operational momentum in related services.
The crowdfunding package integrates three critical elements: platform support based on prior campaign experience, promotion across their media network, and professional advertising management. By packaging these capabilities, TNL Mediagene creates a service offering with clear differentiation in a growing market, with plans to expand to Mandarin-speaking markets and greater Asia in the future.
-TNL Mediagene has launched a one-stop crowdfunding packaged service offering in
-Crowdfunding has evolved into a key marketing platform for pre-launching new products and building brands in recent years, helping startups to launch products and build brand awareness while gauging market interest. The purchase-type crowdfunding market in
-Packaged service offering utilizes TNL Mediagene's proprietary "Brandformance" Content Commerce strategy to maximize campaign engagement and outcomes through high-quality storytelling across TNL Mediagene's 45+ million*1 monthly unique users
-TNL Mediagene provides end-to-end support, from platform assistance and content distribution across its media network to expert-led advertising management to drive successful crowdfunding campaigns
Background: The Challenges of a Growing and Sophisticated Crowdfunding Market
Crowdfunding has evolved into a key marketing platform for pre-launching new products and building brands in recent years, leading to an increase in large-scale crowdfunding projects. Purchase-type crowdfunding, also known as rewards-based crowdfunding, involves raising funds by offering products or services as a reward to backers, similar to pre-ordering items. It is a popular method for startups to launch products and build brand awareness quickly while gauging market interest. The purchase-type crowdfunding market in
Despite the significant opportunity crowdfunding offers entrepreneurs, achieving success in this competitive landscape requires more than simply listing a project on a platform – it demands both powerful outreach capabilities and sophisticated promotional strategies to reach the right target audience and generate awareness and engagement, which represents a significant challenge for many companies.
Our Strengths: Media Power × Storytelling × Commerce Experience
To solve these challenges, the Company developed its new crowdfunding packaged service offering based on its "Brandformance" approach, cultivated through years of media, advertising and e-commerce experience. "Brandformance", a proprietary Content Commerce strategy, is the philosophy that high-quality storytelling from the Company's media fosters deep brand empathy, which in turn leads to tangible results, or "performance," such as purchases.
-Media Power with 45+ million*1 Monthly Unique Users: As of 2025, the Company operates 25 specialized digital media brands, commanding a total reach of 189+ million*2 monthly digital footprints. Leveraging high user engagement, the Company delivers optimal communication tailored to client objectives.
-Storytelling That Resonates with Readers: The Company's core expertise lies in its ability to create high-quality content that fosters empathy and drives action by deeply understanding its 45+ million*1 monthly unique users. The Company has a proven track record of supporting B2C business expansion and content marketing for numerous companies.
-Extensive Experience in Content Commerce: In
New Crowdfunding Packaged Service Offering Overview
This new crowdfunding packaged service offering is a one-stop service designed to maximize project value by leveraging the Company's full range of assets, expertise and support to maximize crowdfunding campaign engagement and outcomes.
-Crowdfunding Platform Support: Based on the Company's experience in guiding numerous projects to success, the Company provide hands-on support, from crafting compelling story designs to creating campaign pages that resonate with supporters.
-Powerful Project Media Promotion: The Company produces and distributes detailed articles, social media posts, and video content through its 25 digital media brands as well as its advertising networks.
-Professional Ad Placement and Management: Leveraging the Company's advertising expertise to execute precisely targeted display and social media advertising campaigns, the Company manages crowdfunding campaigns to maximize advertising effectiveness and efficiently achieve project goals.
"We are excited to launch our new crowdfunding packaged service offering that we've been developing and refining for some time now. This new service is based on our 'Brandformance' Content Commerce strategy and allows us to support entrepreneurs in driving successful crowdfunding campaigns and outcomes with precision by utilizing our leading media portfolio, advertising and e-commerce expertise developed over our 26-year operating history as well as our Digital Studio infrastructure. Purchase-type crowdfunding has become a culture of its own for bringing valuable products and services to the world quickly and effectively and we are happy to be a conduit for entrepreneurs to tap this market and achieve their campaign goals. We are confident that with the power of storytelling that our media has cultivated, we can connect the passion of creators and supporters," Co-Founder & President Motoko Imada commented.
The Company's commerce business operates within its Technology business unit. This business unit leverages advanced AI and data analytics to develop and optimize integrated advertising solutions, aiming to capture and grow revenue within the retail media market. The Technology business unit contributed
*1 Monthly unique users comprised the average monthly unique users of owned sites and social media platforms (YouTube + TikTok) based on the Company data for the twelve months ended March 31, 2025.
*2 Digital footprint comprised of average monthly views during the most recent available Company data for the twelve months ended March 31, 2025.
About TNL Mediagene
Headquartered in
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
Financial Data
The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.
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