TNL Mediagene Supercharges Influencer Content Commerce Strategy With Launch of TikTok Shop Japan Strategy, Among First TikTok Shop Japan Adopters With 7NaNatural

Rhea-AI Summary

TNL Mediagene (NASDAQ:TNMG) has announced its strategic entry into TikTok Shop Japan, which launched on June 30, 2025, with its award-winning clean beauty brand 7NaNatural. The company is among the first adopters of TikTok Shop in Japan, gaining access to 33 million monthly active users.

The initiative builds on TNMG's existing Content Commerce expertise through Gizmodo Japan, which has 500,000 TikTok followers. The company's Technology business unit, which includes this commerce venture, contributed $14.2 million to FY2024 revenue, growing 34% year-over-year and representing 29% of total consolidated revenue.

This strategic move aims to leverage TNMG's content production capabilities and influencer network to establish a new revenue stream, particularly targeting Generation Z through video commerce.

Positive

• Early adopter advantage in TikTok Shop Japan, accessing 33 million monthly active users
• Technology business unit showed strong 34% growth, contributing $14.2 million to FY2024 revenue
• Existing successful Content Commerce presence through Gizmodo Japan with 500,000 TikTok followers
• Strategic expansion into Generation Z market through video commerce

Negative

• Technology business unit represents only 29% of total revenue, indicating high dependence on other segments
• Early stage of TikTok Shop implementation may require significant investment and adaptation period

Insights

E-Commerce & Digital Media Strategist

TNL Mediagene's early adoption of TikTok Shop Japan leverages existing content commerce expertise to potentially unlock significant revenue growth opportunities.

TNL Mediagene is making a strategic early-mover play by launching on TikTok Shop Japan immediately after its June 30 debut. This positions the company among the first-wave adopters alongside larger corporations, giving them potential competitive advantages in the Japanese market where TikTok reaches 33 million monthly active users.

The company isn't entering this space unprepared. They're building on their established content commerce infrastructure through Gizmodo Japan (with ~500,000 TikTok followers), extending their existing expertise into this new sales channel. Their initial rollout centers on their award-winning clean beauty brand 7NaNatural, with plans for additional brands.

What makes this particularly noteworthy is how it aligns with their Technology business unit, which already contributed $14.2 million (29% of total) to FY2024 revenue at a 34% growth rate. This unit leverages AI and data analytics for advertising solutions - capabilities that should transfer effectively to optimization on TikTok's platform.

The strategic significance extends beyond merely adding another sales channel. TikTok Shop creates direct monetization pathways targeting Generation Z through video commerce, potentially accelerating the Technology unit's already impressive growth trajectory. The integration of TNL's influencer network with TikTok's shopping features represents a fusion of media influence with direct commerce capabilities that could yield substantial scale advantages in Japan's emerging video commerce ecosystem.

• TikTok officially launched its TikTok Shop in Japan on June 30, 2025 – marking its entry into Japan's e-commerce market and providing companies access to its 33 million*¹ monthly active TikTok users in Japan
• TikTok Shop allows users to discover and purchase products directly within the TikTok app, including through videos and livestreams – providing an attractive and lucrative new e-commerce avenue for Japanese companies to utilize
• Company is among the first companies to begin utilizing TikTok Shop in Japan, alongside several large Japanese and multinational companies - initial rollout includes Company's clean beauty brand 7NaNatural with plans for more TikTok Shop brand rollouts
• Company's TikTok Shop e-commerce strategy builds on Company's existing and active Content Commerce expertise through Gizmodo Japan that Company has maintained for several years

NEW YORK and TOKYO, July 15, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the launch of its TikTok Shop Japan e-commerce strategy with the rollout of its brand 7NaNatural, winner of the ELLE Clean Beauty Award among others, and its plans for more TikTok Shop brand rollouts in the future.

TikTok Shop officially launched in Japan on June 30, 2025, marking its entry into Japan's Content Commerce e-commerce market and providing Japanese companies access to its 33 million monthly active TikTok users in Japan*¹. TikTok Shop allows users to discover and purchase products directly within the TikTok app, including through videos and livestreams – providing an attractive and lucrative new e-commerce avenue for Japanese companies to utilize. This expansion marks a significant step in TikTok's global e-commerce strategy, providing a new avenue for brands and creators to connect with consumers in Japan.

Content Commerce is a dynamic marketing strategy that fuses traditional e-commerce with high-quality and captivating digital content. This approach creates a more engaging and informative shopping experience for consumers, ultimately resulting in higher conversion rates compared to traditional marketing methods. It has become a key focal point for advertisers due to its effectiveness and rapid growth as shopping increasingly shifts to digital channels and social media. In recent years, video content, particularly short-form videos like TikTok, has had a significant impact on consumer purchasing behavior and the format has evolved into a space where new trends emerge and consumption driven by shared experiences takes place. TikTok Shop's total transaction volume is projected to reach billions of dollars in the United States alone.

The Company has had an existing and active Content Commerce e-commerce strategy for several years through its media brand Gizmodo Japan, one of Japan's leading tech and gadget media brands with approximately 500,000 TikTok followers, where it leverages its large audience and engaging tech and gadget content to sell relevant advertising and sponsored content. Through TikTok Shop Japan, the Company sees an opportunity to leverage its extensive content production capabilities and influencer network to pioneer a direct path to monetization in Japan's rapidly growing video commerce market. The move aims to establish a powerful new revenue stream by seamlessly integrating media content with e-commerce by directly targeting Generation Z, who are highly engaged with video platforms.

"The launch of TikTok Shop in Japan is a game-changing moment for the creator economy in Japan and we are seizing this massive opportunity from day one. We've been active and successful in the Content Commerce space for some time now through our Gizmodo Japan media property and we view TikTok's opening of the TikTok Shop product in Japan as a natural extension of that. This is more than just opening another sales channel; it's about pioneering a new business model that fuses our media influence with a direct commerce pipeline to build a highly scalable and attractive influencer driven Content Commerce strategy," Co-Founder & President Motoko Imada commented.

The Company's commerce business, including 7NaNatural, operates within its Technology business unit. This business unit leverages advanced AI and data analytics to develop and optimize integrated advertising solutions, aiming to capture and grow revenue within the retail media market. The Technology business unit contributed $14.2 million to FY2024 consolidated revenue at a growth rate of 34% and comprised approximately 29% of total FY2024 consolidated revenue.

*¹ Quoted from TikTok's official announcement. As of November 2024, over 33 million users (TikTok + TikTok Lite).

About 7NaNatural

7NaNatural, a Japanese clean beauty brand, was launched in March 2022 by Mediagene, a subsidiary of TNL Mediagene. Its popular products, such as multi-use color sticks for makeup, are made with 100% naturally derived ingredients yet offer high color payoff, moisturize without feeling greasy and allow for easy color control. The brand is also actively working to solve problems faced by people and society, such as the issue of cosmetics waste, by offering mini-sized products that can be used up completely and by collecting and recycling used containers. The brand has received the Sustainable Cosmetics Award 2022 Inclusive Design Category Judge's Award, the ELLE Clean Beauty Award 2022 Point Makeup Category Bronze Award and the Own Your Beauty Award 2023 Gold Award held in the United States.

Official Website/Online Store:
http://nanatural.jp/

Official Instagram:
https://www.instagram.com/7.nanatural/

Official TikTok:
https://www.tiktok.com/@7.nanatural

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

 

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SOURCE TNL Mediagene

FAQ

What is TNL Mediagene's (TNMG) role in TikTok Shop Japan's launch?

TNMG is among the first companies to adopt TikTok Shop Japan, launching their clean beauty brand 7NaNatural on the platform that provides access to 33 million monthly active users.

How much revenue did TNMG's Technology business unit generate in FY2024?

The Technology business unit generated $14.2 million in FY2024, growing 34% year-over-year and representing 29% of total consolidated revenue.

What is TNMG's existing presence on TikTok through Gizmodo Japan?

Gizmodo Japan, TNMG's tech and gadget media brand, has approximately 500,000 TikTok followers and leverages its audience for advertising and sponsored content.

When did TikTok Shop launch in Japan?

TikTok Shop officially launched in Japan on June 30, 2025, marking its entry into Japan's e-commerce market.

How does TNMG plan to monetize TikTok Shop Japan?

TNMG plans to leverage its content production capabilities and influencer network to create a direct monetization path in Japan's video commerce market, particularly targeting Generation Z.