TNL Mediagene Announces Conclusion of GIZMART's Debut Project "Keychron Nape Pro," Surpassing ¥300 Million in GMV
Rhea-AI Summary
TNL Mediagene (Nasdaq: TNMG) announced that GIZMART's debut crowdfunding campaign for Keychron Nape Pro concluded with total GMV of ¥301,388,103 and 23,602 purchasers.
Launched Nov 20, 2025, the campaign reached ¥100 million in GMV within the first 12 hours and maintained sustained demand through its Dec 31, 2025 close, supported by live commerce and editorial-led product development via Gizmodo Japan.
Positive
- GMV ¥301,388,103 from first GIZMART project
- 23,602 purchasers participated in the campaign
- ¥100 million in GMV achieved within first 12 hours
- Validated editorial-led media-commerce model through collaboration with Keychron
Negative
- None.
News Market Reaction
On the day this news was published, TNMG declined 4.74%, reflecting a moderate negative market reaction. Argus tracked a trough of -22.4% from its starting point during tracking. Our momentum scanner triggered 7 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $295K from the company's valuation, bringing the market cap to $6M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Sector peers show mixed moves today, with names like EDUC and GCI down while SCHL is up. Momentum scans only flag DRCT moving up, indicating TNMG’s weakness appears stock-specific rather than part of a broad publishing-sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 07 | METI partnership | Positive | -2.9% | Infobahn chosen as lead partner for METI fashion IP program. |
| Jan 06 | AI infra update | Positive | -2.2% | Introduction of NLWeb support to enable AI-native content access. |
| Dec 30 | Corporate update | Positive | +6.3% | FY2025 update highlighting revenue, AI initiatives and content commerce. |
| Dec 24 | Nasdaq listing terms | Positive | -7.3% | Nasdaq panel grants continued listing subject to $1 bid-price rule. |
| Dec 23 | AI products launch | Positive | -5.0% | Launch plans for Agentic Newsroom and CiteRadar AI platforms. |
Strategic and technology announcements have often been followed by negative 24h price reactions, with only one recent event showing a positive move.
Over the past few weeks, TNL Mediagene has reported multiple strategic updates, including AI platform launches, corporate presentations, and a METI partnership. Despite generally constructive narratives, four of the last five news events saw 24-hour share-price declines between -2.16% and -7.27%, while one corporate update on Dec 30, 2025 coincided with a +6.25% move. The current GIZMART GMV milestone continues the theme of digital and commerce innovation against a backdrop of volatility and listing-compliance overhangs.
Market Pulse Summary
This announcement highlights concrete validation of TNL Mediagene’s media-driven commerce model, with the Keychron Nape Pro campaign reaching ¥301,388,103 in GMV from 23,602 purchasers between November 20 and December 31, 2025. It follows recent AI and platform initiatives, showing parallel progress in both technology and commerce. Investors may watch how GIZMART scales to additional categories and how these projects translate into reported revenue and margin contributions over time.
Key Terms
gross merchandise value financial
gmv financial
crowdfunding financial
live commerce technical
AI-generated analysis. Not financial advice.
– GIZMART's first project concludes with over
–Jointly developed in collaboration with global keyboard and peripheral device brand Keychron, the project demonstrates the Company's ability to monetize its platform through collaborative digital media-commerce initiatives
– The project demonstrated sustained momentum beyond initial launch, following
– Live commerce and continuous editorial engagement contributed to user trust and conversion throughout the campaign period
Launched on November 20, 2025, the Keychron Nape Pro campaign reached
At the campaign's conclusion on December 31, 2025, total GMV reached
Keychron Nape Pro originated from the "Nape" project, a personal development initiative by Koichiro Amito of Gizmodo Japan's editorial team and was jointly developed with global keyboard and peripheral device brand Keychron. The product concept gained early traction following its prototype exhibition at Tokyo Game Show 2025 before being commercialized through GIZMART.
As the first initiative under the Company's multi-year digital media-commerce strategy, GIZMART is operated by the Company's technology media brand Gizmodo Japan and integrates editorial insight, product development, and commerce. The platform positions media not only as content distributors but as co-creators who translate user insight into tangible products.
During the Keychron Nape Pro campaign, the Company also implemented live commerce initiatives, including live-streamed product presentations hosted by editorial staff. These initiatives enabled real-time interaction with users, providing deeper context around product development, use cases, and design intent, while reinforcing trust and transparency throughout the purchasing process.
The sustained purchasing momentum—from the initial launch through the campaign's conclusion—demonstrates the viability of a commerce model driven by editorial credibility, continuous user engagement, and direct collaboration with global hardware partners.
"The conclusion of Nape Pro as GIZMART's first project, surpassing
Building on the strong performance of its first project, the Company plans to continue expanding GIZMART in 2026 through additional initiatives that apply the same editorial-led development model across new product categories. These future projects will continue to leverage the Company's media expertise to identify user needs, collaborate with creators and partners, and translate editorial insight into product-led commerce initiatives.
About GIZMART
GIZMART is a media-curated e-commerce platform operated by Gizmodo Japan. Drawing on more than a decade of product reviewing experience, the platform offers trusted editorial selection, transparent evaluation, and collaborations with creators and manufacturers to bring high-quality products directly to consumers.
About Gizmodo Japan
Gizmodo Japan, a digital media brand with TNL Mediagene, presents the novelty and context associated with things and events. Through product reviews, the latest news, and interviews with creators, it helps users encounter new values. In addition, Gizmodo Japan's YouTube channel offers a wide range of videos, including review content in which editorial staff members discuss the appeal of products, developer interviews, and technology commentary.
https://www.gizmodo.jp/
About Keychron
Keychron is a brand specializing in the design and manufacturing of high-quality keyboards, mice and peripheral devices. To date, the company has launched more than 40 different keyboard models, each offering a balance of functionality, design, and customization. Keychron has earned strong recognition from keyboard enthusiasts around the world.
About TNL Mediagene
Headquartered in
https://www.tnlmediagene.com/
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2025, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
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SOURCE TNL Mediagene
FAQ
How much GMV did TNL Mediagene's GIZMART generate from the Keychron Nape Pro campaign (TNMG)?
When did the Keychron Nape Pro crowdfunding campaign for TNMG launch and end?
How fast did Keychron Nape Pro reach early sales milestones on TNMG's GIZMART?
How many buyers participated in TNMG's Keychron Nape Pro crowdfunding?
What strategies did TNMG use to drive conversions for the Keychron Nape Pro campaign?
