TNL Mediagene (NASDAQ: TNMG) and Geniee Form Strategic Partnership to Expand Access to Advertising Creative Solution "Cr.ED"

Rhea-AI Summary

TNL Mediagene (NASDAQ: TNMG) announced that its Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand distribution of the company's Cr.ED advertising creative SaaS. Cr.ED is a data-powered creative platform with 40+ customizable ad formats and has been adopted by 500+ clients in Taiwan, showing materially higher engagement and click-through rates versus traditional banners. The collaboration will combine Geniee's ad distribution network and SSP/DSP technology (serving 5,900+ clients) with Mediagene's cross-market creative expertise to roll out Cr.ED across Japan and accelerate marketing innovation.

Insights

Digital Advertising Strategist

Partnership broadens Cr.ED distribution in Japan by combining a proven SaaS creative product with a large AdTech network.

Cr.ED is a data-powered creative SaaS that offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan, showing higher click-through metrics versus traditional banners. Combining this creative layer with Geniee's ad distribution stack and client base of over 5,900 should materially increase reach from creation to delivery.

The main dependencies are execution and integration: seamless technical connections between Cr.ED and Geniee's SSP/DSP, and Go-to-Market alignment with Japanese advertisers and publishers. Risks include integration delays and the need to replicate Taiwan performance in Japan; the announcement provides no revenue or contract terms to quantify near-term financial impact.

Watch for concrete commercial milestones over the next 6–12 months: integration completion, initial campaign performance data in Japan, and pilot client sign-ups. The Oct. 16, 2025 release date anchors this as the start of that timeline.

– The Company's leading Japanese media subsidiary, Mediagene Inc., has formed a strategic partnership with leading Japanese AdTech company Geniee to expand the reach of its successful advertising creative solution Cr.ED

– Partnership enables wider distribution of the Company's Cr.ED product, a data-powered creative platform and SaaS service that helps marketers create rich and engaging interactive digital advertisements more efficiently

– Cr.ED offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan, including major luxury and automotive companies, with significantly enhanced engagement and click-through metrics compared to traditional banners

– Collaboration will combine Geniee's large-scale ad distribution technology and network with the Company's cross-market creative expertise to provide a seamless, high-impact advertising experience from creation to delivery

– Initiative aligns with Company's aims to accelerate marketing innovation in Japan

TOKYO, Oct. 16, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced that its leading Japanese media subsidiary, Mediagene Inc. ("Mediagene"), has formed a strategic partnership with leading Japanese AdTech company Geniee, Inc. ("Geniee") to expand the reach of the Company's successful advertising creative solution Cr.ED.

Cr.ED is a data-powered creative platform and SaaS service that helps marketers create rich and engaging interactive digital advertisements more efficiently. It allows users to quickly generate interactive ad formats with pre-made modules, rather than coding them from scratch, and connects directly to various ad platforms. The platform was developed by the Company's subsidiary Ad2iction and aims to improve user engagement and advertising effectiveness through creative, interactive and data-driven ad modules. Cr.ED offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan, including major luxury and automotive companies. Cr.ED empowers advertisers and publishers to move beyond static banner ads and deliver more engaging digital experiences with the interactive ad formats demonstrating significantly higher click-through rates ("CTR") compared with traditional banner ads.

Geniee is a leading Japanese AdTech company that provides platforms for both online publishers and advertisers. Its main services include a Supply-Side Platform ("SSP") to help publishers maximize ad revenue and a Demand-Side Platform ("DSP") to help advertisers reach a high-quality audience. The company also offers marketing automation and other data-driven solutions for businesses in Japan and across Asia. Serving over 5,900 active clients, Geniee is recognized for the strength of its offering and its focus on end-to-end customer success. Geniee's valuable infrastructure and know-how includes proprietary ad-serving logic, cutting-edge DX and marketing techniques cultivated with top-tier marketers, unique product features and consistent product enhancements to incorporate customer feedback.

By partnering with Geniee, the Company aims to bring Cr.ED's advanced creative capabilities to a wider range of advertisers and publishers in Japan. Through this collaboration, the two companies will combine Geniee's large-scale ad distribution technology and network with the Company's cross-market creative expertise to provide a seamless, high-impact advertising experience from creation to delivery.

"Cr.ED has achieved remarkable success in Taiwan, delivering rich interactive advertising experiences to more than 500 clients at significantly enhanced engagement and click-through metrics. Building on this strong track record, we are truly excited to expand this proven solution to the Japanese market in partnership with Geniee, one of Japan's leading AdTech companies," Co-Founder & CEO Joey Chung commented.

"By combining Geniee's technological infrastructure and know-how with our innovative Cr.ED product and cross-market creative expertise, we aim to deliver new value to advertisers and publishers and further accelerate innovation within Japan's digital advertising landscape. We are confident that this collaboration will mark an important step forward in redefining the creative possibilities of digital advertising in Japan," Co-Founder & President Motoko Imada added.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/ 

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

What did TNL Mediagene (TNMG) announce on October 16, 2025 about Cr.ED?

TNL Mediagene said Mediagene formed a strategic partnership with Geniee to expand the Cr.ED creative SaaS across Japan.

How many ad formats and clients does Cr.ED have according to the announcement?

Cr.ED offers more than 40 customizable ad formats and has been adopted by over 500 clients in Taiwan.

What capabilities does Geniee bring to the TNMG partnership?

Geniee contributes large-scale ad distribution, SSP/DSP technology, and a network serving over 5,900 active clients.

How will the TNMG–Geniee partnership affect advertisers in Japan?

The partnership aims to provide a seamless workflow from creative production to delivery, enabling more interactive ads and higher CTRs versus banners.

Does the announcement state Cr.ED improved engagement metrics?

Yes; the announcement says Cr.ED drove significantly enhanced engagement and click-through metrics compared with traditional banners.

Who developed Cr.ED and which TNMG unit is leading the Japan rollout?

Cr.ED was developed by TNMG subsidiary Ad2iction, and Mediagene will lead the Japan expansion in partnership with Geniee.