TNL Mediagene (NASDAQ:TNMG) Appoints Veteran Journalist Toru Nakamaru as Head of Video for Business Insider Japan, Accelerating Video Strategy

Rhea-AI Summary

TNL Mediagene (NASDAQ:TNMG) has appointed Toru Nakamaru as Video Editor-in-Chief for Business Insider Japan. Nakamaru brings 26 years of experience as a broadcast journalist from TV Asahi, one of Japan's "Big Six" broadcasters, where he most recently served as Director General/American Bureaus New York Bureau Chief.

Business Insider Japan, TNMG's economic news platform, currently reaches 6.7 million average monthly unique users and generates 23 million average monthly views. The appointment aligns with TNMG's strategy to expand its video content offerings in response to evolving user behavior, advancing AI technology, and growing advertiser demand.

The strategic move aims to enhance Business Insider Japan's video presence through insightful content creation while strengthening monetization opportunities through sponsored content, advertising, and affiliate marketing.

Positive

• Appointment of highly experienced media executive with 26 years at major Japanese broadcaster
• Strong existing audience base with 6.7M monthly unique users and 23M monthly views
• Strategic expansion into video content to capture growing advertising opportunities
• Multiple revenue streams through sponsored content, advertising, and affiliate marketing

Negative

• None.

- T he Company  has appointed Toru Nakamaru, a veteran broadcast journalist from leading "Big Six" Japanese broadcaster TV Asahi, as the new Video Editor-in-Chief for Business Insider Japan

- To ru leverages his extensive 26-year broadcast journalist career and international experience, including his time as TV Asahi's New York Bureau Chief, to oversee the video division, enhance the brand's value and create insightful content that stays ahead of the news for a new generation of leaders

- The move is part of a strategy to accelerate the publication's growth in video content, responding to diversifying user habits, evolving technology like AI and growing interest from advertisers

NEW YORK and TOKYO, Oct. 1, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced that veteran journalist Toru Nakamaru has been appointed as Video Editor-in-Chief of the Company's economic news media outlet, Business Insider Japan, accelerating the Company's video content growth strategy.

Mr. Nakamaru is a veteran broadcast journalist with over 26 years of experience as a reporter for TV Asahi, the flagship station of the Japanese All-Nippon News Network (ANN), a leading Japanese television station serving the Tokyo and broader Kanto region in Japan. TV Asahi is one of the "Big Six" broadcasters based in Tokyo, alongside Nippon Television, TBS, TV Tokyo, NHK (Japan Broadcasting Corporation) and Fuji Television. Mr. Nakamaru's career has included roles in both Tokyo and New York, with the last 5 years being spent in New York with the current title of Director General / American Bureaus New York Bureau Chief. Mr. Nakamaru's reporting has focused on politics and economics from an international perspective, including through serving as producer for special programs on the U.S. presidential election while working as the International News Desk Chief.

Business Insider Japan is the Japan language version of the leading global news brand Business Insider, which is renowned for its coverage of business, technology, lifestyle and innovation. The Company's Business Insider Japan and associated Money Insider, Tech Insider and Life Insider media properties drive approximately 6.7 million¹ average monthly unique users and 23 million¹ average monthly views in Japan, providing significant engagement and extensive monetization opportunities for the Company through sponsored content, advertising and affiliate marketing revenue streams. The Business Insider platform is designed to provide insightful, actionable business-related journalism in a format appreciated by Gen Z and young professional audiences, which are among the Company's target audiences.

As the Business Insider Japan Video Editor-in-Chief, Mr. Nakamaru will oversee the Company's video division and be responsible for further enhancing Business Insider Japan's video content presence by developing insightful and engaging content. As user audience reading behavior and technology such as generative AI continues to evolve, video content is becoming increasingly important. Against this backdrop the Company is expanding its video content offerings and video content delivery formats to expand its audience, grow its media assets and better serve client advertising needs.

"The importance of mass media continues to grow, yet I also sense significant potential in the demand for information that mass media cannot fully convey. In order to respond to the transformation of the global order, beginning with the United States, I believe that we require an unparalleled information space. I am committed to pioneering new ways of conveying information that focus on the act of 'knowing'. I sincerely hope our users will join us in this endeavor," Toru Nakamaru commented.

"Toru's appointment is an exciting milestone for Business Insider Japan as we significantly strengthen our video capabilities. We are proud to have such an accomplished and high-caliber talent steering Business Insider Japan's video content strategy and we see great things ahead under Toru's leadership. By extending our proven, reliable reporting skills further into new video content formats, we will deliver valuable information to our readers and viewers while also providing an attractive platform for corporate and partner communications. We will continue to pursue new challenges and pioneer fresh possibilities as a media outlet," Co-Founder & President Motoko Imada added.

*¹ Measured by Google Analytics for the period 2024/5-2025/4. Figures are a sum of onsite and external media figures.

About Business Insider Japan

Business Insider Japan is the Japanese edition of the New York-based business media outlet, Business Insider. Business Insider currently operates nine editions worldwide and reaches over 280 million readers. The Japanese edition was launched in January 2017. Since then, it has championed the vision of 'Better Capitalism', providing content that promotes better working practices, businesses and society.

https://www.businessinsider.jp/

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

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SOURCE TNL Mediagene

FAQ

Who is the new Video Editor-in-Chief of Business Insider Japan?

Toru Nakamaru, a veteran broadcast journalist with 26 years of experience from TV Asahi, has been appointed as Video Editor-in-Chief of Business Insider Japan.

What is TNL Mediagene's (NASDAQ:TNMG) current user base for Business Insider Japan?

Business Insider Japan attracts 6.7 million average monthly unique users and generates 23 million average monthly views in Japan.

Why did TNL Mediagene appoint a new Video Editor-in-Chief?

The appointment is part of TNMG's strategy to accelerate video content growth in response to changing user habits, evolving AI technology, and increasing advertiser interest.

What is Toru Nakamaru's previous experience?

Nakamaru has 26 years of experience at TV Asahi, one of Japan's 'Big Six' broadcasters, most recently serving as Director General/American Bureaus New York Bureau Chief.

How does TNL Mediagene monetize Business Insider Japan?

TNMG monetizes Business Insider Japan through multiple revenue streams including sponsored content, advertising, and affiliate marketing.