TNL Mediagene (NASDAQ: TNMG) Launches Business Insider Taiwan, Bringing Popular Business Media Brand to Market of Over 1 Billion Mandarin Speakers Globally
TNL Mediagene (NASDAQ: TNMG) has launched Business Insider Taiwan, extending its digital media reach to over 1 billion Mandarin speakers globally. The platform, which went live on September 1, 2025, features three main content pillars: video documentaries, podcast interviews, and interactive feature reports.
The launch builds on TNL Mediagene's successful Business Insider Japan properties, which generate 6.7 million monthly unique users and 23 million monthly views. Business Insider Taiwan will focus on global tech, finance, stock markets, media, economy, lifestyle, real estate, AI, and innovation, targeting Gen Z and young professionals with a mix of translated and localized content.
TNL Mediagene (NASDAQ: TNMG) ha lanciato Business Insider Taiwan, ampliando la sua presenza digitale a oltre 1 miliardo di parlanti mandarino nel mondo. La piattaforma, attiva dal 1° settembre 2025, si articola in tre pilastri principali: documentari video, interviste in formato podcast e reportage interattivi.
Il lancio si basa sull’esperienza di successo di Business Insider Japan, che registra 6,7 milioni di utenti unici mensili e 23 milioni di visualizzazioni al mese. Business Insider Taiwan si concentrerà su tecnologia globale, finanza, mercati azionari, media, economia, lifestyle, immobiliare, intelligenza artificiale e innovazione, rivolgendosi alla Generazione Z e ai giovani professionisti con una combinazione di contenuti tradotti e localizzati.
TNL Mediagene (NASDAQ: TNMG) ha lanzado Business Insider Taiwan, ampliando su alcance digital a más de 1.000 millones de hablantes de mandarín en todo el mundo. La plataforma, que se puso en marcha el 1 de septiembre de 2025, se sustenta en tres pilares principales: documentales en vídeo, entrevistas en formato podcast e informes interactivos.
El lanzamiento se apoya en el éxito de las propiedades de Business Insider Japan, que generan 6,7 millones de usuarios únicos mensuales y 23 millones de visualizaciones mensuales. Business Insider Taiwan se enfocará en tecnología global, finanzas, mercados bursátiles, medios, economía, estilo de vida, inmobiliaria, IA e innovación, orientándose a la generación Z y a jóvenes profesionales con una mezcla de contenido traducido y adaptado localmente.
TNL Mediagene (NASDAQ: TNMG)가 Business Insider Taiwan을 출범시키며 전 세계 10억 명 이상의 중국어(만다린) 사용자를 대상으로 디지털 미디어 영역을 확장했습니다. 이 플랫폼은 2025년 9월 1일 공식 런칭했으며, 비디오 다큐멘터리, 팟캐스트 인터뷰, 인터랙티브 특집 리포트 등 세 가지 주요 콘텐츠 축을 중심으로 운영됩니다.
이번 출시는 월간 6.7백만 유니크 사용자와 2,300만 월간 조회수를 기록하는 Business Insider Japan의 성공을 바탕으로 합니다. Business Insider Taiwan은 글로벌 기술, 금융, 주식시장, 미디어, 경제, 라이프스타일, 부동산, 인공지능 및 혁신을 집중 보도하며, 번역 콘텐츠와 현지화된 콘텐츠를 혼합해 Z세대와 젊은 전문직 종사자를 주요 타깃으로 삼습니다.
TNL Mediagene (NASDAQ: TNMG) a lancé Business Insider Taiwan, étendant sa présence numérique à plus d’un milliard de locuteurs mandarin dans le monde. La plateforme, mise en ligne le 1er septembre 2025, s’articule autour de trois piliers principaux : documentaires vidéo, interviews au format podcast et reportages interactifs.
Ce lancement s’appuie sur le succès des entités Business Insider Japan, qui enregistrent 6,7 millions d’utilisateurs uniques mensuels et 23 millions de vues par mois. Business Insider Taiwan mettra l’accent sur la tech globale, la finance, les marchés boursiers, les médias, l’économie, le lifestyle, l’immobilier, l’IA et l’innovation, en visant la génération Z et les jeunes professionnels avec un mélange de contenus traduits et localisés.
TNL Mediagene (NASDAQ: TNMG) hat Business Insider Taiwan gestartet und damit seine digitale Reichweite auf über 1 Milliarde Mandarin-Sprecher weltweit ausgeweitet. Die Plattform, die am 1. September 2025 live ging, basiert auf drei zentralen Inhaltsbereichen: Video-Dokumentationen, Podcast-Interviews und interaktive Feature-Reports.
Der Start baut auf den erfolgreichen Business Insider Japan-Angeboten auf, die 6,7 Millionen einzigartige Nutzer pro Monat und 23 Millionen Seitenaufrufe monatlich erzielen. Business Insider Taiwan wird sich auf globale Technologie, Finanzen, Aktienmärkte, Medien, Wirtschaft, Lifestyle, Immobilien, KI und Innovation konzentrieren und zielt mit einer Mischung aus übersetzten und lokalisierten Inhalten auf die Generation Z und junge Berufstätige ab.
- Expansion into massive Mandarin-speaking market of over 1 billion potential users
- Proven success with Business Insider Japan generating 6.7M monthly unique users
- Multiple revenue streams through sponsored content, advertising, and affiliate marketing
- Efficient scaling strategy through multilingualization of existing content
- None.
Insights
TNL Mediagene's launch of Business Insider Taiwan represents strategic expansion into the massive Mandarin-speaking market, leveraging proven success in Japan.
The launch of Business Insider Taiwan marks a significant market expansion for TNL Mediagene, targeting the enormous potential of over 1 billion Mandarin speakers globally. This strategic move builds directly on their successful Business Insider Japan properties, which currently generate 6.7 million monthly unique users and
The company's "multilingualization strategy" represents an efficient growth approach - repurposing established content for new language markets while adding localized elements. This allows for rapid scaling with controlled costs compared to building entirely new properties. The three content pillars (video documentaries, podcast interviews, interactive features) are specifically designed to engage the valuable demographics of Gen Z and young professionals, targeting high-value advertising audiences.
The Business Insider Japan properties have already demonstrated strong monetization through sponsored content, advertising, and affiliate marketing. The Taiwan expansion follows this proven model while opening access to the substantially larger Mandarin-speaking market. This represents a potential multiplier effect on their existing content investments.
This launch exemplifies TNL Mediagene's broader strategy to create a pan-Asian digital media network, generating value through audience scale while controlling content production costs. The business model leverages the significant economic advantages of digital content - produce once, distribute widely, monetize repeatedly across multiple markets with minimal incremental costs.
-Business Insider Taiwan officially launched on September 1, targeting the market of over 1 billion Mandarin speakers globally
-The platform features three content pillars—video documentaries, podcast interviews and interactive feature reports—tailored to Gen Z and young professionals
-Builds upon the Company's successful Business Insider Japan media properties that generate 6.7 million average monthly unique users and 23 million average monthly views
-Launch of Business Insider Taiwan is part of the Company's multilingualization strategy of bringing existing media properties to new language markets
Business Insider is a leading global news brand renowned for its coverage of business, technology, lifestyle and innovation. The Company has had a successful partnership with Business Insider for several years through Business Insider Japan and the associated Money Insider, Tech Insider and Life Insider media properties. These properties drive approximately 6.7 million1 average monthly unique users and 23 million1 average monthly views in
"We are excited to see the official launch of Business Insider Taiwan, bringing this substantial and engaging business media property to Mandarin speaking audiences globally. Our mission is to seamlessly connect business, technology, lifestyle and innovation insights through a curated blend of carefully selected global features with locally contextualized perspectives, while also launching original coverage from
"Building on the success of our popular Business Insider Japan media property and its associated properties, we are proud to be extending its reach to Mandarin speaking audiences today with the official launch of Business Insider Taiwan. We believe Business Insider Taiwan offers a special mix of informative and engaging content in a format that resonates with audiences globally. The launch of Business Insider Taiwan reflects our focus on the opportunities presented by the large and lucrative global Mandarin language market and is also an example of our multilingualization initiatives where we are bringing proven media properties into new language markets via a mix of translation and localized content, allowing us to scale media properties rapidly and efficiently. We look forward to building a cross-
*1Measured by Google Analytics for the period 2024/5-2025/4. Figures are a sum of onsite and external media figures.
About Business Insider Taiwan
Business Insider Taiwan delivers the latest business news, industry trends, technological innovations and international financial reporting. Through in-depth analysis of both global and local developments, Mandarin speaking readers worldwide gain critical business intelligence and actionable insights for decision-making.
https://www.businessinsider.tw/
About TNL Mediagene
Headquartered in
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
View original content to download multimedia:https://www.prnewswire.com/news-releases/tnl-mediagene-nasdaq-tnmg-launches-business-insider-taiwan-bringing-popular-business-media-brand-to-market-of-over-1-billion-mandarin-speakers-globally-302543716.html
SOURCE TNL Mediagene
FAQ
When did TNL Mediagene (TNMG) launch Business Insider Taiwan?
How many monthly users does TNL Mediagene's Business Insider Japan have?
What content types will Business Insider Taiwan offer?
How does TNL Mediagene monetize its Business Insider properties?
What is TNL Mediagene's strategy for expanding Business Insider Taiwan?
