Benchmark Publishes Update Note on TNL Mediagene (NASDAQ: TNMG), Highlighting Recent Strategic Developments at the Company and Maintaining the $3.50 Price Target

Rhea-AI Summary

TNL Mediagene (NASDAQ: TNMG) received an update note from Benchmark maintaining its $3.50 price target, highlighting the company's strategic developments. The report emphasizes TNMG's expansion into new language markets, including the launch of Business Insider Taiwan and Roomie International targeting the 1.2 billion Mandarin-speaking audience.

Key developments include the implementation of Ad2 AI Agent for enhanced advertising automation and the rollout of content commerce initiatives, including crowdfunding-based marketing in Japan and TikTok Shop e-commerce strategy. The company has achieved significant milestones in H1 2025, including research coverage initiation by both Benchmark and Sidoti & Company.

Positive

• Expansion into the lucrative 1.2 billion Mandarin-speaking market through Business Insider Taiwan and Roomie International
• Implementation of Ad2 AI Agent for improved advertising efficiency and campaign performance
• Launch of new content commerce initiatives including TikTok Shop strategy
• Research coverage initiated by two respected Wall Street firms (Benchmark and Sidoti & Company)
• Favorable FX tailwind supporting business performance

Negative

• None.

Insights

Investment Research Analyst

Benchmark's maintained $3.50 price target for TNMG highlights strong strategic execution across global expansion, AI integration, and content commerce initiatives.

This analyst update from Benchmark reaffirms confidence in TNL Mediagene's growth strategy through three key pillars. The company's expansion into Mandarin-speaking markets through Business Insider Taiwan and Roomie International strategically targets 1.2 billion potential readers, significantly expanding TNMG's addressable audience beyond its original base.

The Ad2 AI Agent implementation represents a material operational enhancement that should drive advertising efficiency through automated audience targeting and creative refinement. This technology integration is particularly notable as it addresses both top-line growth through improved campaign performance and margin expansion through operational efficiency.

Most promising is TNMG's accelerated push into content commerce, including crowdfunding-based marketing in Japan and TikTok Shop integration. This high-conversion sales channel diversifies revenue streams beyond traditional digital advertising, potentially improving margin profile while reducing cyclical advertising dependencies.

The favorable FX tailwind mentioned by Benchmark is particularly relevant for TNMG as a Tokyo-based company with international operations. With the company preparing to release H1 2025 results in August, these strategic initiatives coupled with increasing research coverage from respected firms like Benchmark and Sidoti should improve TNMG's visibility among institutional investors.

What's particularly encouraging is the comprehensive approach to growth - simultaneously expanding audience reach, improving operational efficiency, and developing new monetization channels. This three-pronged strategy suggests management is focusing on sustainable growth rather than short-term gains in any single metric.

-Benchmark publishes a company update note highlighting positive strategic developments at TNL Mediagene and maintains $3.50 per share price target on the Company's shares

-The report notes the Company's expansion of media properties into new language markets, acceleration of AI-driven operational enhancements and push into content commerce as key drivers of future performance

-The Company's launch of Business Insider Taiwan*¹ and Roomie International*² targets the 1.2 billion global Mandarin-speaking audience, a large, active and lucrative market

-Rollout of the Ad2 AI Agent enhances advertising through automated audience targeting and creative refinement, enabling more efficient data-driven ad solutions while boosting campaign performance

-Content Commerce initiatives including crowdfunding-based marketing support service in Japan, and TikTok Shop e-commerce strategy launch cultivate a high-conversion, performance-driven sales channel that positions the Company to meaningfully scale its Content Commerce business

NEW YORK and TOKYO, Aug. 6, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announces that The Benchmark Company, LLC ("Benchmark") published a company update note highlighting recent strategic developments at the Company and maintained its $3.50 per share price target on the Company's shares.

"We are encouraged by the Company's continued execution across multiple growth pillars, including the expansion of media properties into new language markets, acceleration of AI-driven operational enhancements, and a more aggressive push into content commerce. In our view, these initiatives are not only expanding the Company's addressable market but also improving operating leverage and positioning TNMG for sustainable, margin-accretive growth. Coupled with a favorable FX tailwind, we believe TNMG is on track to deliver a solid 1H and is well-positioned heading into 2H, assuming a stable macro environment and continued execution," Benchmark analyst Fawne Jiang wrote.

Benchmark initiated research coverage of the Company in May this year.

"We've had an active and transformative first half of 2025 as a public company with lots of updates on the business development front, including new media property rollouts, announcement of new strategic partnerships, interesting and lucrative new e-commerce initiatives as well as some exciting milestones in terms of public visibility including key roles in 2 large Asian industry conferences and a very active investor conference participation calendar. Additionally, in the first half of the year both Benchmark and Sidoti & Company, two well-respected Wall Street research firms, initiated coverage on our stock, which we view as a real positive development for elevating our profile in the investor community. Looking ahead, we've got our H1 2025 numbers coming out in August, and we plan to continue to be equally active in H2 to continue the momentum with our core initiatives that we've laid out," Joey Chung, Co-Founder and CEO commented.

The independent research report, prepared by and solely reflecting the views of The Benchmark Company, LLC, which includes their disclosures, can be accessed via the external link here. TNL Mediagene does not by this reference imply its endorsement of, or concurrence with, the content of this external report.

*¹ The name "Business Insider Taiwan" used in this release is a provisional designation for convenience. The official name will be determined later.

*² The official name of "Roomie International" is "Roomie International Mandarin Edition".

Important Note Regarding Analyst Reports

Please note that any opinions, estimates or forecasts regarding TNL Mediagene's performance made by research analysts, including Benchmark, are theirs alone and do not represent opinions, forecasts or predictions of TNL Mediagene or its management. TNL Mediagene does not by its reference or distribution imply its endorsement of or concurrence with such information, conclusions or recommendations.

About Benchmark

Founded in 1988 and based in New York City with operations around the country, Benchmark covers institutional and corporate clients with research, sales & trading, and investment banking capabilities. Benchmark has built a reputation for delivering superior client service, market access, and in-depth market and industry expertise. Benchmark provides equity research on more than 400 companies in eight core sectors and across multiple industries with above average growth potential. Benchmark's research mission is to opportunistically expand its footprint in order to provide the unique industry and company insight and access critical to the investment decision-making process of its valued institutional client base.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

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SOURCE TNL Mediagene

FAQ

What is Benchmark's price target for TNL Mediagene (NASDAQ: TNMG) stock?

Benchmark maintained its $3.50 per share price target for TNL Mediagene stock in their August 2025 update note.

What major strategic developments has TNL Mediagene (TNMG) announced in 2025?

TNL Mediagene has launched Business Insider Taiwan and Roomie International for the Mandarin market, implemented the Ad2 AI Agent for advertising automation, and introduced content commerce initiatives including TikTok Shop strategy and crowdfunding-based marketing in Japan.

How is TNL Mediagene expanding its market reach in Asia?

TNL Mediagene is expanding by targeting the 1.2 billion Mandarin-speaking audience through new media properties like Business Insider Taiwan and Roomie International, while also developing content commerce initiatives in Japan.

What AI initiatives has TNL Mediagene (TNMG) implemented in 2025?

TNL Mediagene has implemented the Ad2 AI Agent, which enhances advertising through automated audience targeting and creative refinement, enabling more efficient data-driven ad solutions and improved campaign performance.

When will TNL Mediagene release its H1 2025 financial results?

TNL Mediagene plans to release its H1 2025 financial results in August 2025.