TNL Mediagene (NASDAQ: TNMG) Launches Video Ads on GROWTH TAIWAN, Taiwan's Prominent Taxi Signage Media Expanding from Japan

Rhea-AI Summary

TNL Mediagene (NASDAQ: TNMG) will begin placing video advertisements on THE TAIWAN TAXI VISION GROWTH starting November 3, 2025, leveraging its Roomie International Mandarin Edition brand.

Key metrics: GROWTH reaches 7.7 million people monthly in Tokyo and launched in Taiwan in September 2025; Roomie International and Roomie average 16 million monthly viewers across Japan and Taiwan (May 2024–Apr 2025 GA data). The move aims to combine the company's media credibility and digital reach to offer taxi-signage video as a new targeted content marketing channel for advertisers in urban Taiwan.

Positive

• Video ad campaign start date set for November 3, 2025
• Roomie viewership over 16 million monthly (Japan + Taiwan)
• GROWTH taxi reach 7.7 million monthly; 11,500 vehicles (~42% coverage)
• New Taiwan market entry for the Company's video advertising solutions

Negative

• None.

News Market Reaction

+2.41%

1 alert

+2.41% News Effect

+$348K Valuation Impact

$15M Market Cap

0.1x Rel. Volume

On the day this news was published, TNMG gained 2.41%, reflecting a moderate positive market reaction. This price movement added approximately $348K to the company's valuation, bringing the market cap to $15M at that time.

Data tracked by StockTitan Argus on the day of publication.

• The Company produced video ads for THE TAIWAN TAXI VISION GROWTH, a taxi signage media service launched in Taiwan in September 2025, with ad placements starting on November 3, 2025
  
  
• Taxi signage media reaches high-income women and business professionals, Taiwan's primary taxi users
  
  
• Roomie has an average monthly viewer of 16 million*¹ in Japan and Taiwan. Roomie International Mandarin Edition surpassed 1 million PV within its first year and is rapidly expanding
  
  
• The Company is globally advancing a video strategy that combines "media credibility" with "digital reach"

TAIPEI and TOKYO, Oct. 30, 2025 /PRNewswire/ -- TNL Mediagene (Nasdaq: TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced that it will begin creating and placing video advertisements on "THE TAIWAN TAXI VISION GROWTH" ('GROWTH TAIWAN'), a taxi signage media service entering the Taiwan market, starting on Monday, November 3, 2025, based on the Company's lifestyle media brand Roomie International Mandarin Edition.

GROWTH is one of Tokyo's largest taxi signage media platforms*², operated by News Technology Inc. It reaches 7.7 million people within the city every month. In September 2025, it became the first Japanese company to enter Taiwan's taxi signage advertising market.

In Taiwan, as in Japan, taxi usage is particularly prevalent in urban areas centered around Taipei, forming a promising advertising market. The primary users of taxis in Taiwan are high-income women and managerial-level business professionals, who are considered highly receptive to lifestyle-related products such as beauty and health foods.

Roomie is a lifestyle content platform focused on creating comfortable, personalized living spaces. Comprising Roomie and Roomie International Mandarin Edition, it boasts an average monthly viewership*1 of over 16 million across Japan and Taiwan.

Gizmodo Japan and Business Insider Japan, the Company's media brands in Japan, have previously produced video advertisements for product promotion and corporate branding in Japan and published them on GROWTH. To coincide with GROWTH's expansion into Taiwan, the Company will launch video advertising of one of its media brands in Taiwan, Roomie International Mandarin Edition.

This move is based on the Company's video strategy to grow its media business. The Company views the rapidly growing taxi signage advertising as a new, targetable touchpoint, expanding the content marketing solutions the Company can offer advertisers.

"Taiwanese readers are highly interested in enhancing their quality of life. We are excited to deliver our content and advertising in this new taxi signage format, reaching them during their personal commuting time. We will express inspiration that text and images alone cannot convey through video, offering Taiwanese viewers fresh lifestyle insights" Kate Lin, Editor-in-Chief, Roomie International Mandarin Edition, commented.

"We are thrilled to partner with GROWTH for its Taiwan market entry. This move expands our video strategy to grow our media business, enabling advertisers to benefit from our premium media content's high "brand safety" and the valuable "context" inherent in our media" Co-Founder & CEO Joey Chung commented.

"Taiwan is a highly dynamic and promising market, presenting an excellent opportunity to combine the video advertising production expertise cultivated by Gizmodo Japan and Business Insider Japan in Japan with the media influence of Roomie International Mandarin Edition in Taiwan. The addition of taxi signage as a high-value-added channel enables us to execute comprehensive and strategic content marketing—a strength that sets us apart from our competitors." Co-Founder & President Motoko Imada added.

Moving forward, GROWTH TAIWAN will also sequentially roll out alternate versions of the taxi ads produced by Roomie International Mandarin Edition.

*¹ Average monthly page views are based on Google Analytics data from May 2024 to April 2025. This figure represents the total of page views within the site and those from external media.

*² GROWTH's taxi signage network covers 11,500 vehicles within Tokyo's Special Wards and the Busan Transportation Area. This represents approximately 42% coverage of the 26,983 corporate taxis registered in these areas (as of the end of March 2023, according to the Kanto Transport Bureau).

About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission, including the risks and uncertainties set forth under the heading "Risk Factors" in TNL Mediagene's Annual Report on Form 20-F filed on April 30, 2025, as may be supplemented or amended by the TNL Mediagene's Reports of a Foreign Private Issuer on Form 6-K. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

When will TNL Mediagene (TNMG) start video ads on GROWTH Taiwan?

Video ad placements will begin on November 3, 2025.

How large is Roomie’s audience for TNMG’s Taiwan video push?

Roomie and Roomie International have an average monthly audience of 16 million across Japan and Taiwan (May 2024–Apr 2025 GA data).

What monthly reach does GROWTH’s taxi signage provide for TNMG campaigns?

GROWTH reaches roughly 7.7 million people monthly and operates 11,500 vehicles (~42% coverage in the referenced area).

Which audience segments will TNMG target with taxi signage in Taiwan?

The taxi signage targets high-income women and managerial-level business professionals, core taxi users in Taiwan.

What strategic benefit does TNMG cite for using taxi signage in Taiwan?

The company says taxi signage offers a new, targetable touchpoint combining brand-safe premium content with expanded digital reach for advertisers.