Toll Brothers Announces the Addition of Two New Luxury Home Collections at Sterling Grove in Surprise, Arizona
Rhea-AI Summary
Toll Brothers (NYSE:TOL) opened two new luxury home collections at Sterling Grove in Surprise, Arizona: the Atley Collection (three designs, 2,021–2,439 sq ft, 4–5 beds, 2.5–3 baths, 2-car garages, prices from the mid-$400,000s) and the Brookhaven Collection (three designs, 2,449–2,892 sq ft, 5 beds, 3–4 baths, 2-car garages, select golf/mountain-view sites, prices from the low $500,000s).
The Bridgewater model debuts at a grand opening on Jan. 17, 2026 (11 a.m.–4 p.m.) with tours and events. Sterling Grove offers resort-style amenities and a Toll Brothers Design Studio for customer personalization. Sales center: 11612 N. Greenwich Blvd., Surprise; phone (844) 836-5263; TollBrothers.com/Arizona.
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News Market Reaction – TOL
In the Jan 14 session, TOL declined 2.61%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jan 12 | Model homes opening | Positive | +1.1% | Grand opening of designer townhome models at Woodinville Square. |
| Jan 12 | Community launch | Positive | +1.1% | Opening of Brasada and Alderbrook models at Camas Meadows Crossing. |
| Jan 09 | New home designs | Positive | +7.2% | Release of new ranch home designs at Aurora Ridge at Great Sky. |
| Jan 07 | Leadership change | Neutral | -0.9% | CEO transition with Doug Yearley becoming Executive Chairman. |
| Jan 07 | Community coming soon | Positive | -0.9% | Announcement of Vintage Grove luxury community in Fuquay-Varina. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent community launch and model-home announcements have often coincided with positive single-day price reactions, while leadership-related news saw mild downside.
Over the past weeks, Toll Brothers has repeatedly expanded its luxury footprint, adding new communities and home designs across Washington, Georgia, and North Carolina. Announcements on Jan 9, 2026 and Jan 12, 2026 for new model homes and designs were followed by positive moves of up to 7.24%. A leadership transition detailed on Jan 7, 2026 coincided with a modest -0.95% reaction. Today’s Sterling Grove expansion fits the pattern of ongoing community growth and product diversification within the luxury segment.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Atley and Brookhaven Collections at Sterling Grove offer stunning luxury homes with premier amenities; Home shoppers are invited to attend the Model Grand Opening Event this Saturday, Jan 17
SURPRISE, Ariz., Jan. 14, 2026 (GLOBE NEWSWIRE) -- Toll Brothers, Inc. (NYSE:TOL), the nation's leading builder of luxury homes, today announced two new collections of luxury homes are now open for sale at its award-winning Sterling Grove master-planned community in Surprise, Arizona. The new Atley Collection and Brookhaven Collection expand the new home offerings within Sterling Grove, providing additional options for luxury living in this sought-after community. The brand-new Bridgewater model home will debut in a grand opening event this Saturday, Jan. 17, 2026 from 11 a.m. to 4 p.m. with complimentary food trucks, live entertainment, and model home tours.
The Atley Collection at Sterling Grove offers three all-new home designs ranging from 2,021 to 2,439 square feet. These two-story homes will feature 4 to 5 bedrooms, 2.5 to 3 bathrooms, and 2-car garages. Homes in the Atley Collection are priced from the mid-
Located in the heart of the Sterling Grove master plan, the Brookhaven Collection offers three two-story home designs ranging from 2,449 to 2,892 square feet. Homeowners will enjoy open floor plans featuring 5 bedrooms, 3 to 4 bathrooms, and 2-car garages, with select home sites offering golf course and mountain views. Homes in the Brookhaven Collection are priced from the low
Toll Brothers customers will experience one-stop shopping at the Toll Brothers Design Studio. The state-of-the-art Design Studio allows customers to choose from a wide array of selections to personalize their dream home with the assistance of Toll Brothers professional Design Consultants.
Sterling Grove is an award-winning master-planned community featuring lush parks, gardens, water features, and miles of walking trails. The community's private Troon-managed clubhouse offers three resort-style pools, indoor and outdoor dining, a grab-and-go market, a full-service spa, a state-of-the-art fitness center and movement studio, plus a year-round calendar of social and recreational activities.
"We are excited to introduce the Atley and Brookhaven Collections at Sterling Grove, where home buyers can discover beautifully designed homes in an exceptional master-planned community," said Bob Flaherty, Group President of Toll Brothers in Arizona. "With an array of amenities and stunning home designs, Sterling Grove offers the best of luxury living in Surprise. We invite home shoppers to attend our new Bridgewater model home grand opening event this weekend to be among the first to tour our newest designs."
The Sterling Grove Sales Center is located at 11612 N. Greenwich Blvd. in Surprise. For more information on the Atley and Brookhaven Collections at Sterling Grove, call (844) 836-5263 or visit TollBrothers.com/Arizona.
About Toll Brothers
Toll Brothers, Inc., a Fortune 500 Company, is the nation’s leading builder of luxury homes. The Company was founded in 1967 and became a public company in 1986 with common stock listed on the New York Stock Exchange under the symbol “TOL.” Toll Brothers builds new homes and communities in over 60 markets across the United States, serving first-time, move-up, active-adult, and second-home buyers. The Company also operates its own architectural, engineering, mortgage, title, land development, smart home technology, landscape, and building components manufacturing businesses.
Toll Brothers has been one of Fortune magazine's World's Most Admired Companies™ for 10+ years in a row. Toll Brothers has also been named Builder of the Year by Builder magazine and is the first two-time recipient of Builder of the Year from Professional Builder magazine. For more information visit TollBrothers.com.
From Fortune, ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Contact: Andrea Meck | Toll Brothers, Senior Director, Public Relations & Social Media | 215-938-8169 | ameck@tollbrothers.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/ae1adefe-f7c4-40cb-bc42-cefc968bf8aa
https://www.globenewswire.com/NewsRoom/AttachmentNg/a3b13130-2d1d-4247-8046-588586126e7e
Sent by Toll Brothers via Regional Globe Newswire (TOLL-REG)
